About Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross
Reforming On Air is the go-to podcast for fitness and wellness professionals ready to turn passion into profit. Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show is your guide to building a standout brand and breaking into the industry. Each week, Genevieve delivers real talk, expert interviews, and actionable strategies to help you grow your business, elevate your brand, and stay ahead of what’s next in wellness.
8. Healthy Eating, Smart Business: The Secret to a Fast-Growing Food Business
CEO Sunny Ilyas discusses with Genevieve Ross his journey of building Vale Food Co, from meal prep to a restaurant chain, highlighting entrepreneurship, leadership, and scaling strategies in this interview.
9 Sept 2025
7. How Manning Sumner Turned a Fitness Studio into a Global Lifestyle Brand
Genevieve Ross interviews Manning Sumner, founder and CEO of LEGACY and NO DAYS OFF, as he reveals strategies for building a global fitness lifestyle brand and thriving product line.
25 Aug 2025
Post-Baby Hustle: Balancing Motherhood and Growing Your Business
Genevieve Ross interviews Emily Safran Wands about the realities of balancing motherhood and business growth, offering practical advice for working moms.
13 May 2025
5. What’s In, What’s Out: Fitness Trends 2025
What’s driving the latest fitness fads—and how can studios keep up?
Reforming Pilates Founder Genevieve Ross and COO Elisa Zambrano dive into the evolving trends reshaping the fitness and wellness industry. From the surprising comeback of spin and barre classes to the rising popularity of weightlifting among men, they unpack how consumer behavior is shifting post-pandemic. They explore how studios can adapt by creating more inclusive, community-driven spaces—especially by rethinking how they engage and welcome a broader clientele. They also spotlight the growing demand for in-house memberships over third-party platforms and highlight the power of consumer feedback in predicting the future of fitness.
Chapters
00:00 Exploring Current Fitness Trends
05:07 The Resurgence of Spin and Cardio Classes
06:36 The Weightlifting Landscape
08:01 Consumer Trends in Fitness
11:40 Shifting Gender Dynamics in Fitness
14:13 Engaging with the Audience on Trends
6 May 2025
4. Barvida: Building a Purpose-Driven Health Brand
Can a juice bar do more than nourish your body—can it transform a community?Brennan Branca and Tara Schreiber, the dynamic duo behind Barvida, unpack what it takes to turn a passion for health into a purpose-driven business. From meticulous cold-pressing processes to creating a customer experience that feels high-end yet totally un-intimidating, Brennan and Tara share how they built a wellness brand rooted in quality, hospitality, and heart.
They open up about the challenges of expanding too quickly, the financial lessons they learned the hard way, and why hiring the right people is just as important as the perfect green juice recipe. You’ll hear about their favorite Barvida locations, their dream to expand, advice for aspiring entrepreneurs, and lessons learned from financial mistakes in their journey.
RESOURCES:
Barvida: https://thebarvida.com/
Social Media: @barvidajuicebar https://www.instagram.com/barvidajuicebar/
Brennan Branca: @boyfromconnecticut https://www.instagram.com/boyfromconnecticut/
Tara Schreiber: @girlfromnewyorkcity https://www.instagram.com/girlfromnewyorkcity/
CHAPTERS: 00:00 Introduction to Barvida and Its Unique Approach02:55 Creating a Welcoming Experience in Health Food05:52 Quality and Freshness of Products09:07 Challenges of Maintaining Quality During Expansion12:10 Growth Plans and Future Locations14:56 Advice for Aspiring Entrepreneurs in Food Industry18:12 Learning from Financial Mistakes19:58 Lessons from Expansion Challenges22:01 Favorite Locations and Personal Connections23:37 Dream Locations and Future Aspirations25:24 Hiring and Firing: Building a Strong Team29:15 Plans for New Locations and Community Engagement30:18 Juice Delivery in the City: Expanding Reach34:24 Call to Action: Where to Find UsFollow Genevieve & Reforming Pilates: Instagram: https://www.instagram.com/itsgenevieveross/https://www.instagram.com/reformingpilates/https://www.instagram.com/bodyhotpilates/https://www.instagram.com/the.only.studio/Subscribe: YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP
29 Apr 2025
3. How to Build a Thriving Career in Fitness
Are you ready to turn your passion for fitness into a thriving career?
Reforming Pilates Founder Genevieve Ross and COO Elisa Zambrano break down the essential steps to building long-term success in the fitness industry. They share how finding your niche can elevate your personal brand and why positive energy and approachability are key to standing out. Gen and Elisa dive into the importance of finding your voice, cultivating a strong studio culture, and becoming an indispensable part of any team.
They also get candid about knowing when it’s time to move on from a role that no longer serves your growth, while giving a behind-the-scenes look at exciting projects they’re working on. From insider advice like experiencing a studio as a client before applying, to mastering auditions and staying ahead of industry trends, this conversation is packed with actionable insights for fitness professionals at any stage of their journey.
Takeaways:
- Invest at least a year into your teacher training journey.
- Build your personal brand by finding your niche.
- Experience a studio as a client before applying for a position.
- Bring good energy and approachability to every interaction
- Go beyond your job description to become indispensable.
- Stay informed on fitness and industry trends.
- Know when it’s time to move on to foster growth.
Chapters:
00:00 Introduction to the Fitness Industry Journey
02:10 Exploring Career Options in Fitness
06:55 Finding the Right Studio and Community
12:39 Becoming Indispensable in the Workplace
18:08 Knowing When to Move On
20:31 Future Projects and Growth Opportunities
21 Apr 2025
Melanie Duncan: Can Clean Ingredients Actually Taste Good? Inside Truvani’s Protein Revolution
Can healthy taste this good?
Truvani is revolutionizing protein with purpose and flavor. Melanie Duncan, Owner & Chief of Creative at Truvani, joins Reforming On Air with Geneveivee Ross for a behind-the-scenes conversation about building a clean, high-performance protein brand designed with women in mind. From ingredient sourcing and flavor testing to bootstrapping the business and navigating product development hurdles, Melanie shares what it really takes to launch and scale a health-focused product line.
They explore the difference between whey and plant-based protein, the challenges of finding trustworthy manufacturers, and why ingredient transparency is non-negotiable. Melanie also opens up about the highs and lows of entrepreneurship, how Truvani carved its place in a saturated wellness market, and what’s next—including expansion into major retailers like Target.
Resources:
Check out Truvani products and follow along: https://linktr.ee/truvani
Chapters
00:00 Introduction to Truvani and Its Founder
03:10 The Journey of Entrepreneurship
05:59 The Birth of Truvani
09:02 Product Development and Challenges
12:05 Finding Trusted Manufacturers
14:45 The Importance of Ingredient Transparency
17:59 Expanding Product Lines and Flavors
21:53 Taste Testing and Product Development
24:32 Best Sellers and Market Insights
27:51 Moments of Success and Recognition
30:01 Whey vs. Plant-Based Protein Explained
33:17 Future Goals and Brand Expansion
34:03 Where to Find Truvani Products
Follow Genevieve & Reforming Pilates:
Instagram:
https://www.instagram.com/itsgenevieveross/
https://www.instagram.com/reformingpilates/
https://www.instagram.com/bodyhotpilates/
https://www.instagram.com/the.only.studio/
Subscribe:
YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA
Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318
Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP
15 Apr 2025
The Business of Boutique Fitness: Building Brands, Community, and the Future of Wellness
In this premiere solo episode of Reforming On Air, host Genevieve Ross—entrepreneur and founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—shares her personal journey in the fitness industry. From starting her first studio to launching multiple successful brands, Genevieve breaks down what it really takes to build a thriving business in today’s wellness world.She dives into the evolution of boutique fitness, the power of branding, and why customer experience is everything. With a candid look at the lessons she’s learned along the way, this episode sets the tone for the conversations to come—highlighting the trends, mindset, and community-first approach shaping the future of fitness.Whether you’re dreaming of launching your own studio, building a wellness brand, or just obsessed with boutique fitness, this episode is your front-row seat to the business side of wellness—real, raw, and ready to inspire.Takeaways:-Boutique fitness is booming—and it’s not slowing down-Community and personal connection are everything in boutique fitness-Social media is a growth engine for fitness brands-Understanding your customer is the foundation for growthChapters:00:00 Introduction to Reflections Podcast00:56 The Entrepreneurial Journey Begins04:03 Building a Fitness Brand in South Florida08:01 The Rise of Boutique Fitness11:03 Future Trends in the Fitness Industry
10 Apr 2025
TRAILER: Reforming On Air: Fitness, Wellness & Branding Unfiltered
Reforming On Air is the ultimate podcast for fitness and wellness professionals who are ready to turn their passion into profit. Whether you’re an instructor, influencer, or entrepreneur in the making, this show is your playbook for building a standout brand, breaking into the industry, and staying ahead of what’s next.
Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show blends real talk, expert interviews, and actionable business advice for ambitious wellness leaders. Genevieve knows what it takes to grow a brand from the ground up—and she’s here to help you do the same.
Each week, you’ll get unfiltered conversations with the biggest names in fitness and wellness, branding strategies that actually work, and behind-the-scenes insight into the trends driving the industry forward.
Who has been a guest on Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross
Names identified in recent episode analyses. Showing up to five guests.
Sunny Ilyas
Manning Sumner
Emily Safran Wands
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Contact Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
