Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?
Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history have been story-led. We therefore think founders can learn from these movements by building ventures narrative first. In this episode we ponder what actually comes first for Mustard: narratives or Africa?
1 Nov 2023
Ep.042 - Do we need to embrace failure in the African startup space?
Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative Circle, discusses his own failure and how it led to relative success. While doing so he emphasises the need for a better discussion on the topic in the African startup space and beyond.
25 Oct 2023
Ep.041 - How to actually start with why, feel the fear, and do it anyway!
In this episode we speak to Daby Osuji, a corporate go-to-market strategist and founder of a faith-based blog Quill and Cross, to discuss how she is conceiving brand authenticity for the latter by following and expressing her own passions, feelings and beliefs. We speak about how founding her blog has required Daby to lay aside elements of her strategist mindset to lead with why instead of what, vulnerability instead of professionalism, and even passion instead of money.
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