The Registered Dietitian Approved podcast is hosted by Austin Win RD, DPT & Marissa Case RD, LDN. This is the podcast where we talk about dietetics in a different light, highlighting non-traditional RD opportunities including business and marketing. We interview others to share their experiences in having great success pursuing “outside the box” roles.
Summary: In this episode, Dr. Dennis Cummins talks to Marissa and Austin about the importance of improving your public speaking skills. He shares that public speaking can be the most effective form of marketing for business owners especially when it is done right. Dr. Cummins breaks down the benefits of improving your public speaking skills and how these can translate into making you a better health professional as well as a great speaker.
Shownotes:
1:15- Introduction
2:40- The fear of public speaking
3:40- Public speaking can be the most effective form of marketing
6:43- Career
7:28- Confidence
9:42- Critical thinking
13:02- Communication
15:35- Connection
16:40- Value
19:01- Captivating
23:08- Consciousness
25:20- Cash
28:06- Your introduction is crucial
32:16- How to reach Dr. Cummins
1 Mar 2020
Starting From the Beginning with Hannah Boyl
Summary: In today’s episode, RDA guest Hannah Boyl shares her entrepreneurial story. As a new RD, she is working on starting her business. Hannah shares her experience navigating through starting her own business and gives advice to RDs and RDs to be also taking their first steps in their entrepreneurial journey. Hannah talks about the importance of starting early, starting where you’re comfortable, and experimenting with your niche. Hannah Boyl can be found on Facebook as Hannah RDN, on Instagram @hannahrdn_ , and online at hannahrdn.com
Shownotes:
1:13- Introduction
3:20- Hannah’s entrepreneurial spirit
6:38- The road to now
10:00- Making connections early
12:20- Hannah’s advice for future RDs
13:25- Starting a business while working another job
15:10- Putting yourself out there as an RD to be
18:15- Start with where you’re comfortable
21:05- Experimenting with your niche
24:45- The takeaway points
22 Feb 2020
Dina Garcia on Using Facebook as a Marketing Tool
Summary: In this episode, Marissa and Austin interview registered dietitian Dina Garcia about how she uses Facebook to get clients for her private practice. Dina discusses how starting engaging posts on her own Facebook group as well as staying active on others helps her to market herself and her services to potential clients. She explains the importance of a strong and specific niche in the overall success of her marketing efforts. She also touches on how setting goals and boundaries allows her to be more present for her clients. Dina Garcia can be found on Instagram as @dietitiandina and on the Facebook group End Emotional & Binge Eating with Dietitian Dina.
Shownotes:
1:24 - Introduction
3:47 - Using a FB challenge for marketing
9:17 - How to get more engagement in your Facebook groups
11:48 - How your niche will help you get clients
15:44 - Marketing: learning things you weren’t taught in school
18:05 - Advice for starting your own private practice
23:39 - Consistency is key: focusing your efforts
26:39 - Setting boundaries allows you to be fully present for your clients
28:42 - Closing remarks
16 Feb 2020
Myth Busting with Barbara Mayfield: Not All RDs Have To Work in Clinical!
Summary: RDA guest Barbara Mayfield tells Austin and Marissa all about her career as a registered dietitian. Though she has had many jobs, Barbara has never worked a single day as a clinical dietitian for the simple reason that that is not what drives her. Her passion for nutrition communication and the strong network she has built over the years has guided her through a fulfilling career with jobs in various settings. Barbara started out in private practice (!) and has worked as a consultant in a nursing home, with WIC, as a professor at Purdue University and as an author for a textbook just to name a few jobs. Though she is now retired, she is still working in the field as she is currently writing the one and only textbook geared towards nutrition communication.
Shownotes:
0:45- Introduction
6:13- Barbara’s background and jobs-the power of networking
17:13- A working retirement
19:02- About Barbara’s nutrition communication textbook
26:03- Words of wisdom for RDs and RDs to be
16 Feb 2020
Getting to the "Pointe" of Finding Your Perfect Niche
Summary: In this episode, RDA guest Rachel Fine from To The Pointe Nutrition explains how she created her own niche and how it has helped her stand out in the nutrition world. She talks about how narrowing her niche helped her better her SEO and offers some advice to new RDs. Austin, Marissa and Rachel discuss staying open to opportunities and how it has helped them find and grow in their current careers.
Shownotes:
0:55- Rachel introduces herself and explains how and why she became a dietitian
9:50- Creating a niche
11:39- SEO (Search Engine Optimization) and how niching down helps
13:42- How Rachel started getting her name out there
16:20- Combining passions
17:55- Don’t be afraid to follow your niche even if it’s narrow
20:00- Confidence is key
24:45- Rachel’s advice for RDs and future RDs
16 Feb 2020
7 Lessons to Make 2020 the Year of the RD
Summary: In this episode, Austin and Marissa take us through the top 7 lessons they learned in 2019. They share examples from their own lives and how applying these lessons has helped them get through some of the big changes they have experienced this past year. From redefining your self identity to finding the magic in allowing yourself to be uncomfortable, these 7 tips are crucial for anyone trying to achieve more this coming year. As 2020 begins, their hope is that these lessons will help RDs grow and conquer their biggest goals.
Shownotes:
2:39 - Your income will never exceed your self identity
5:23 - Take ownership of the results before you know the path
10:27 - If you don’t change it, you choose it
11:48 - Surround yourself with the right people
13:23 - It’s never going to be the right time, stop getting ready to keep getting ready
18:10 - Magic happens when you are uncomfortably uncomfortable
20:47 - Disruption always follows intention
25:06 - Recap
11 Feb 2020
Welcome to the Registered Dietitian Approved Podcast
In this very first episode of the Registered Dietitian Approved podcast, Austin & Marissa introduce themselves and tell their stories on their journey to becoming a RD. They talk about how in school they were both pushed to go into one direction as a dietitian, which was clinical. So after a few years of working in clinical Austin & Marissa found out that what they were told in school wasn't necessarily true. There are so many more opportunities that exist where you can be successful as a RD which does NOT include clinical or any other traditional RD route. Through this podcast they wish to bring more awareness to RDs and RD 2 BEs on all the non-traditional opportunities that were not taught in school.
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