Reimagine Marketing: A podcast from SAS

About Reimagine Marketing: A podcast from SAS

Are you ready for the future of customer experience? Tomorrow’s level of CX and personalization will need to be smarter, more immersive, more trust-enabling. Tune in to the SAS Reimagine Marketing podcast as we explore topics including emerging technology, customer loyalty, data privacy and trust, and more so you can reimagine marketing for your organization. All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Publisher

SAS

Category

business · business

Language

en

Explicit

No

First episode

12 Jan 2021

Latest episode

16 May 2023

Latest episodes

29 episodes in the feed.

1. 

   16 May 2023

   Reimagining Buzzwords

   What the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…albeit named in a way that diminishes its importance? In this episode of the Reimagine Marketing podcast, Brian welcomes Lisa Loftis to discuss the hybrid digital/physical customer engagement model, a model that is rapidly becoming the cornerstone of customer experience. “I do not like the term ‘phygital.’ And not just because the word itself is unappealing to me personally – somehow invoking thoughts of nails on a chalkboard. – Lisa Loftis, SAS Brian and Lisa discuss the importance of clearly defining buzzwords, and how misinterpreting the inherent meaning of a term can limit your ability to institute the digital transformation needed to move your organization forward. Here are some complementary assets: [CMSWire Article by Lisa Loftis] Phygital: A Confusing Neologism for a Very Real Problem (https://www.cmswire.com/customer-experience/phygital-a-confusing-neologism-for-a-very-real-problem/) [CMO Council/SAS Global Report] Cracking Tomorrow's CX Code (https://www.sas.com/en/whitepapers/cracking-tomorrows-cx-code-113234.html): Real-time customer intelligence for exceptional experience Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisaloftiscrmcem/ (https://www.linkedin.com/in/lisaloftiscrmcem/) Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm (https://reimagine-marketing.transistor.fm/). Subscribe (https://reimagine-marketing.transistor.fm/subscribe) to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast (https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html) to learn more about our guests, upcoming episodes and more. If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com (mailto:reimaginemarketingpodcast@sas.com). About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: Lisa Loftis a Principal on the SAS CI team is a CRM, CX, and BI expert with 30+ years of experience assisting organizations with customer strategy. She has worked with numerous large organizations in North America, South America, Europe, and the United Kingdom on all aspects of successful data governance, BI and CRM. She specializes in combining technology necessary to support CX and BI business strategies with organizational structures, executive leadership, and cultural factors required to migrate an organization toward effective implementation of customer strategies. Industries include Banking, Investment, Insurance, Telecommunications, Retail, Utilities, Entertainment, Manufacturing and Distribution, and Pharmaceutical, Health Care and Automotive Roadside Assistance. Lisa speaks frequently at national and international conferences and has co-authored the book Building the Customer-Centric Enterprise, (John Wiley & Sons, 2001).

2. 

   2 May 2023

   Reimagine Marketing in 2023

   Will 2023 really be any different in marketing? According to SAS’ Mike Turner, yes it will. In this episode of the Reimagine Marketing podcast, Brian welcomes colleague Mike Turner to discuss his recent MarTech Series article and to dive a little deeper into the four main areas of marketing where Mike sees change happening in 2023. Brian and Mike discuss sustainability, the merger of real world and digital, the dawn of data realization and the evolution from Next Best Action to Next Best Engagement. Here are some complementary assets: [MarTech Series Article by Mike Turner] 2023…Will It Really Be Any Different? Yes, Yes It Will. (https://martechseries.com/mts-insights/guest-authors/2023-will-it-really-be-any-different-yes-yes-it-will/) Levi Strauss & Co. crafts better customer experiences through big data and analytics (https://www.sas.com/en_us/customers/levi-strauss.html) [Global Report] Cracking Tomorrow's CX Code (https://www.sas.com/en/whitepapers/cracking-tomorrows-cx-code-113234.html): Real-time customer intelligence for exceptional experience Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-e-turner/ (https://www.linkedin.com/in/mike-e-turner/) Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm (https://reimagine-marketing.transistor.fm/). Subscribe (https://reimagine-marketing.transistor.fm/subscribe) to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast (https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html) to learn more about our guests, upcoming episodes and more. If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com (mailto:reimaginemarketingpodcast@sas.com). About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: As a multi award winner and with more than 25 years of experience in the field of Customer Intelligence, Mike has led many successful projects for international blue-chip companies. Holding collaboration and innovation as core disciplines in delivering value to his clients, Mike has experience across multiple market sectors. He has brought together skills from academia, start-up and commercial organizations to help resolve business problems in current operations and in future roadmap strategies for many businesses. With SAS, Mike helps clients to understand the future direction of Customer Intelligence and how this will be impacted by the rapid change and growth in technology and consumer expectations. He works across topics such as the internet of things, algorithmic decisioning, open and collaborative data strategies and next generation marketing considering artificial intelligence and machine learning.

3. 

   18 Apr 2023

   Reimagine Implementation

   Welcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’s leading marketing minds. In this episode of the Reimagine Marketing podcast, Brian welcomes Marisa Scorsone, a marketing operations and management consultant, to discuss many of the ideas from the first half of this season, including setting goals, change management, implementation pitfalls and success strategies – all that can ring true as you embark upon any software implementation project. Here are some complementary assets: [E-book] Planning For CDP Success (https://www.sas.com/en/whitepapers/planning-for-cdp-success-113109.html): A guided journey for choosing a customer data platform Experience 2030 (https://www.sas.com/en_us/explore/resources/what-defines-todays-customer-experience.html): Discover how consumers, brands and technology will evolve through 2030. Why Trusting the Process Is More Valuable than Fighting It (https://www.linkedin.com/pulse/why-trusting-process-more-valuable-than-fighting-marisa-scorsone/) by Marisa Scorsone Connect with Marisa on LinkedIn: https://www.linkedin.com/in/mscorsone/ (https://www.linkedin.com/in/mscorsone/) Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm (https://reimagine-marketing.transistor.fm/). Subscribe (https://reimagine-marketing.transistor.fm/subscribe) to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast (https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html) to learn more about our guests, upcoming episodes and more. If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com (mailto:reimaginemarketingpodcast@sas.com). About our host: Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. About our guest: Marisa Scorsone is a marketing operations and management consultant with more than 18 years of experience helping marketing organizations improve their marketing operations efficiency and effectiveness. Marisa combines skills and strategic positioning, business process reengineering, software implementation and training design and delivery. Marisa has worked with software from leading vendors and a variety of clients such as tech giants, multinational financial institutions, telcos, and retail brands.

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