踏遍人间山河，启程去寻变量。这里是播客节目「人间变量」。
人间变量希望能够和各行各业的普通人们深度对话，我们不是大V，但我们的声音也值得被听到。过去，我们是沉默的大多数，但在互联网时代，我们都有可能成为一个时代发展的变量。
Podcast Overview
踏遍人间山河，启程去寻变量。这里是播客节目「人间变量」。 人间变量希望能够和各行各业的普通人们深度对话，我们不是大V，但我们的声音也值得被听到。过去，我们是沉默的大多数，但在互联网时代，我们都有可能成为一个时代发展的变量。
Language
🇨🇳
Publishing Since
2/11/2021
1 verified contact email on file for 人间变量
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Recent Episodes
May 12, 2025
京东和美团之战，赢点不在外卖上｜E24
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>看似是京东发狠斗美团，其实是美团早早偷了京东的家。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>京东和美团这场仗，外卖只是一个摆在台前的焦点，实质上，双方决战的战场，是一块叫做“即时零售”的大蛋糕。所以京东并没有把新业务叫做“京东外卖”，而是叫“京东秒送”，事实上，在这个频道里，除了外卖，也能买菜买药买日用品。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>而且最关键的是，双方在过去2年，都已经闷声发大财的尝到了即时零售的甜头。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>提要：</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>1. </span> <span>京东美团之战，其实是即时零售之战</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2. </span> <span>京东用外卖作为利剑，本质上是以攻为守。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>3. </span> <span>即时零售是双方共识，京东假借外卖战场，进行补课。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>4. </span> <span>同样都是卖货，为什么即时零售的利润率更高？</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>-�️ 本期主播</b></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期是 亨亨 的独播。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>亨亨，登上《时尚芭莎》的中国产品经理，也是一名创业者，通过非常强的结构化能力和终局思维，致力于中国深度商业方法研究。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/4981-audiofreehighqps/42/6A/GAqhp50L95GRACIPfAOtJv10.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/4981-audiofreehighqps/42/6A/GAqhp50L95GRACIPfAOtJv10.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/4981-audiofreehighqps/42/6A/GAqhp50L95GRACIPfAOtJv10.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="224.08536585365852" data-preview="http://imagev2.xmcdn.com/storages/4981-audiofreehighqps/42/6A/GAqhp50L95GRACIPfAOtJv10.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="41.829268292682926"><br></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>-� </b></span><span><b>文稿</b></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期文稿：</span><span>https://mp.weixin.qq.com/s/OvpMC9C9f0kuTd72yYLKRA</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>- 关于「人间变量」</b></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>「人间变量」是商业经营文字专栏「产品变量」的播客姊妹篇。这是一档经营类播客，从创业者和产品经理的双重视角，剖析人生的无限解法。打开思路，我们终将成为改变潮水方向的变量。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>「人间变量」播客在 小宇宙App、Apple播客、喜马拉雅平台、微信视频号-音频 同步播出，部分文字稿会发布在 #公众号：产品变量 。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号：产品变量</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>个人微信：xiaozidaheng</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>-️欢迎关注，你的关注是我们最大的支持。</span></p><span><br></span><br>
May 8, 2025
美团王慧文视角，看分众传媒收购新潮的战略问题｜E23
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>行业里很久没有这么热闹的并购了，行业第一的分众传媒以83亿元估值，用股票对价+少量现金的方式，全资收购行业第二新潮传媒，引发了行业广泛的讨论。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>我最近看到的博主，大多是从股票和市场角度的分析，少有从战略和经营层面展开。我最近正好在第3次深度学习美团王慧文的《清华产品课》，正好讲到了“对数曲线”型业务的战略判断，非常适配分众和新潮所在的电梯广告行业。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>所以，我们就从市场集中度、规模效应等几个角度，来分析此次分众与新潮的并购，以及推演一下，梯媒行业的终局形态。</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>-�️ 本期主播</b></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期是 亨亨 的独播。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>亨亨，登上《时尚芭莎》的中国产品经理，也是一名创业者，通过非常强的结构化能力和终局思维，致力于中国深度商业方法研究。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><img data-key="0" src="http://imagev2.xmcdn.com/storages/7634-audiofreehighqps/B4/A3/GAqhqKwL8jAOACIPfAOpfmSM.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/7634-audiofreehighqps/B4/A3/GAqhqKwL8jAOACIPfAOpfmSM.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/7634-audiofreehighqps/B4/A3/GAqhqKwL8jAOACIPfAOpfmSM.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="224.08536585365852" data-preview="http://imagev2.xmcdn.com/storages/7634-audiofreehighqps/B4/A3/GAqhqKwL8jAOACIPfAOpfmSM.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="41.829268292682926"><br></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>-� </b></span><span><b>文稿</b></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期文稿：</span><span>https://mp.weixin.qq.com/s/t0sJiThXiHjf8ONPofMBJQ</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>- 关于「人间变量」</b></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>「人间变量」是商业经营文字专栏「产品变量」的播客姊妹篇。这是一档经营类播客，从创业者和产品经理的双重视角，剖析人生的无限解法。打开思路，我们终将成为改变潮水方向的变量。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>「人间变量」播客在 小宇宙App、Apple播客、喜马拉雅平台、微信视频号-音频 同步播出，部分文字稿会发布在 #公众号：产品变量 。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号：产品变量</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>个人微信：xiaozidaheng</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>-️欢迎关注，你的关注是我们最大的支持。</span></p><span><br></span><br>
April 30, 2025
晚点对话何小鹏，我从中听到的言外之声｜E22
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>在中国，晚点 LatePost 是一家非常不一样的媒体，如果说它是一家科技新闻媒体，你会发现，晚点的文章在企业战略到组织变革中，纵横捭阖，深度绝对比得上一名资深的企业家。</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>晚点访谈何小鹏的文章，在业内引发了极大的震动，一方面对于创业者、行业从业者能产生不少的启发，另一方面也让读者对何小鹏本人的认识更全面。</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>我尝试着记录下来我在阅读中的思考，以提供一个增量的视角，“把书读厚了”。作为 95 后一代的创业者，我想看看，77、97两个代际、相差正好 20 年的创业者，有哪些穿越时间、穿越周期的共鸣和启发。</span></p><span><br></span><span><br></span><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>-�️ 本期主播</b></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期是 亨亨 的独播。</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>亨亨，登上《时尚芭莎》的中国产品经理，</span><span>也是一名创业者，</span><span>通过非常强的结构化能力和</span><span>终局思维</span><span>，</span><span>致力于中国深度商业方法研究。</span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><img data-key="0" src="http://imagev2.xmcdn.com/storages/6c3d-audiofreehighqps/F9/44/GAqhQ6cL51v6ACIPfAOjeS-5.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/6c3d-audiofreehighqps/F9/44/GAqhQ6cL51v6ACIPfAOjeS-5.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/6c3d-audiofreehighqps/F9/44/GAqhQ6cL51v6ACIPfAOjeS-5.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="224.08536585365852" data-preview="http://imagev2.xmcdn.com/storages/6c3d-audiofreehighqps/F9/44/GAqhQ6cL51v6ACIPfAOjeS-5.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="41.829268292682926"><br></span></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>制作：亨亨、陈康</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>-�</b></span><span><b>时间线</b></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>00:04 CEO视角的"创业低谷启示录"</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>00:51 ICU里的小胜藏着制造业复苏密码</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>02:27 </span><span>1</span><span>8万P7撕开规模化生存裂缝</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>05:27 拆墙听炮火才是真管理</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>09:01 九个月揭开供应链黑箱的CEO之痛</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>12:44 高管换血是残酷的续命手术</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>16:16 免费智驾将成新能源车出厂设置</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>18:33 L3+是500亿入场券的终点线</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>21:12 四个轮子的机器人正在觉醒</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>23:30 创业者终将与自己的老花镜和解</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期文稿：https://mp.weixin.qq.com/s/qYMcXBHOyjI8Le_Rumy80Q</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b>- 关于「人间变量」</b></span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>「人间变量」是商业经营文字专栏「产品变量」的播客姊妹篇。这是一档经营类播客，从创业者和产品经理的双重视角，剖析人生的无限解法。打开思路，我们终将成为改变潮水方向的变量。</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>「人间变量」播客在 小宇宙App、Apple播客、喜马拉雅平台、微信视频号-音频 同步播出，部分文字稿会发布在 #公众号：产品变量 。</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号：产品变量</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>个人微信：xiaozidaheng</span></p><span><br></span><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>-️欢迎关注，你的关注是我们最大的支持。</span></p>
24 total episodes available
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- What is 人间变量?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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