Political journalist Will Hayward discusses his non-traditional route into media and the unique Welsh political landscape. He highlights how the English media can misinterpret Welsh issues and why independent scrutiny is vital.
This episode was hosted by Caitlin van der Waag & Ella Lewis-Davidson.
Timestamps
0:33 => The Influence of Jeremy Bowen on Will’s Career
Will explains how a university talk by the BBC's Jeremy Bowen inspired his career, and why he chose politics over war reporting to safely make a meaningful difference.
1:47 => From Personal Trainer to Political Reporter
Reflecting on his non-traditional route into journalism, Will describes running a fitness business for five years before pursuing a career “questioning those in power”.
2:55 => The Reality of Public Understanding in Wales
A breakdown of why political awareness in Wales has historically been low, and how Brexit and the pandemic transformed former First Minister Mark Drakeford into a highly recognisable figure.
4:25 => Wales vs. Scotland and the Difference of Mentality Between Nations
6:12 => How London Media Views Welsh Politics
An analysis of why Westminster-based media outlets view Welsh political events through “the prism of an English audience”, and how next year's Senedd elections might shift that attention.
7:45 => The Senedd Elections: Is Wales a Testing Ground for Reform?
9:30 => Breaking the Border Barrier as a Non-Welsh Reporter
Addressing the personal challenge of covering Wales as an outsider, Will outlines the importance of cultural immersion and local relevance in storytelling.
11:03 => Independent Journalism V.S Public Service Journalism
Why automatic right-of-reply comments don't always help his stories, and why extraordinary political claims demand extraordinary levels of scrutiny.
12:26 => Deconstructing the Immigration Debate in Wales
A nuanced look at how social media algorithms exploit legitimate frustrations over housing, healthcare, and underfunding by misdirecting blame onto minority groups.
You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.
1 Jul 2026
OLLE ZACHRISON
The BBC’s Head of News AI Olle Zachrison explains how public service media uses AI to automate transcription, translation and formatting. On the other hand reserving human judgment for sourcing, verification and editorial decisions.
This episode was hosted by Sarah Van Hecke & Millie Hughes.
Timestamps
0:52 => Where AI is Delivering Real Value
Olle breaks down the current "productivity wins" at the BBC, from language translation for the World Service to transcribing and converting text formats.
1:49 => Lessons from the Nordics
How Olle’s background in the digitalized Swedish media landscape helps him navigate the massive scale of the BBC.
2:54 => Should AI always be disclosed?
4:42 => Journalism vs. Information Production
How the BBC focuses on using technology to free up journalists for creative and original reporting.
5:43 => Combating AI Distrust
Addressing the "misinformation" stigma: Why the BBC will never be an "AI company" and how the focus must remain on the content, not the tool.
7:46 => AI to Improve Accessibility
The trade-offs of using automated systems and the ongoing debate over quality vs. error rates.
8:31 => Which tasks should always remain human?
Assessing newsworthiness, talking to sources, and double-checking facts: The core journalistic tasks that can never be delegated to an algorithm.
9:39 => What about Jobs?
Olle reflects on his 20-year career to explain why AI is more likely to change roles, rather than simply reducing them.
11:08 => Most Important Traits for New Journalists
You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.
1 Jul 2026
SARAH MARSHALL
Condé Nast’s Sarah Marshall discusses how luxury media brands balance global identity with local storytelling. She highlights audience-first problem-solving and explains why she favours niche expert writers over generalists.
This episode was hosted by Dafydd Middleton & Jessica Lee Fotheringham.
Timestamps
0:39 => The "Less is More" Strategy
Sarah discusses Chloe Malle's new vision for Vogue USA: focusing on high-quality, deliberate content to build loyalty in a world of information overload.
2:02 => Global Brand, Local Voice
How Vogue balances its global prestige with local stories, highlighting the massive success of Vogue India and its focus on Bollywood.
3:32 => Defining Audience Needs
Understanding "The World" vs. "Fashion Week": How journalists should seek to solve problems for their readers.
4:28 => Journalism vs. AI
Why AI can't replace on-the-ground reporting or trust-based storytelling, and how to find opportunities in today’s landscape.
5:44 => Specialists vs. Generalists
Inside the world of Condé Nast: Why the company favours magazine specific “expert writers” for brands like GQ and The New Yorker rather than journalists who write for everything.
You can follow the Cardiff MA Journalism students on socials: Broadcast course @cjsnewscardiff News course @cardiffiannews & Magazine course @maglabcardiff.
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