Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.
Michele McConnell: Behind the Curtain of The Phantom of The Opera
Michele McConnell took the Broadway stage by storm when she was introduced into her new role as Carlotta in the world-renowed musical, The Phantom of the Opera. After 2,228 performances and ultimately breaking the record as the longest-running Carlotta in the show’s history, Michele opens up about her journey to the top and the relationships she built along the way. She gives us an inside look at what it really takes to sustain excellence in the spotlight, and is a reminder that careers are rarely built overnight.
16 Sept 2026
Stephen Holley: Co-Founder, Carry the Load - The "Load" We All Carry
As a former Navy SEAL, Stephen Holley has transformed extensive military experience and passion for service into his lifelong vocation. As co-founder of Carry The Load, he has helped create meaningful ways for communities across the country to honor the men and women who have sacrificed their lives for others. From its beginnings as a personal tribute to fallen friends to its growth into a national nonprofit, Carry The Load continues to bring people together through remembrance and service. In this conversation, Holley shares the experiences, values and stories that have shaped his commitment to carrying the load for others.
26 Aug 2026
Elyse Slayton: Beyond Star Power - Building the WNBA's Dallas Wings Star Brand
From helping build the Dallas Wings’ brand during a period of growth to navigating the rapidly evolving landscape of women’s professional sports, CMO of the Wings Elyse Slayton shares her perspective on marketing, storytelling, and building lasting connections with basketball fans. In this episode of Reputation Matters, she discusses the importance of making the Wings a recognizable brand in their own right, using players’ stories to drive engagement, and what it takes to turn a women’s basketball team into a brand fans can’t stop talking about.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 14 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
3
Social presence
0
YouTube
0
Engagement
60
Host of Reputation Matters with Crayton Webb?
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