About Reputation Rewrite: Less Spin, More Substance
💡 Reputation, influence & how the world actually works.
Why do some people survive scandal after scandal while others remain untouched? Why do some businesses get better press? Visibility is a skill, and almost nobody is taught it.
More Substance pulls apart how reputation and attention get handed out and turns it into something you can actually use.
Political crises, corporate collapses, why we believe some people and not others, and what AI says about you when someone types your name or business.
Hosted by Mark Di-Toro, who’s spent nearly twenty years working with global brands and some of the world’s most impressive people.
So, hit follow and let’s go.
#22 - Why Explaining Yourself Makes People Trust You Less
The person who explains the least usually wins. Here's the psychology behind why.
Join Mark Di-Toro as he unpacks why over-explanation is one of the most damaging things you can do to your own credibility — and how one man destroyed his entire public life by saying too much.
Why every extra sentence makes you less believable
How Andrew Mountbatten-Windsor talked himself into oblivion in 58 minutes live on the BBC
Why brevity signals confidence — and confidence signals trust
The one thing anyone in a high-stakes conversation needs to understand
The instinct to explain more feels like thoroughness. It isn't. And once you hear this, you'll never over-explain again.
Less spin. More Substance.
5 May 2026
#21 - What is the Forgiveness Window?
The window between a mistake and your verdict is smaller than you think - and most people miss it.
Join Mark Di-Toro as he uncovers why timing beats sincerity every time — and what happens when the clock runs out.
How Adidas turned the right decision into a PR issue by waiting three weeks
How CrowdStrike crashed the entire internet — and somehow survived
Why silence is never neutral — it's a verdict being written without you
The three zones that decide your fate: too early, the window, too late
Miss the window and it doesn't matter how good your apology is — the story's already been written without you.
Less spin. More Substance.
14 Apr 2026
#20 - Why You Don't Want Overnight Success
What if the thing you've been working towards finally arrives - and that's exactly when everything falls apart?
Peloton didn't fail because of fraud, incompetence, or bad people making stupid decisions. They failed because success arrived faster than their ability to handle it. Revenue doubled. The stock rocketed. The CEO told staff it would hit a thousand dollars a share.
Two years later it had fallen 95 per cent. Thousands of jobs gone. A £400 million factory scrapped before a single product left it.
Then there's Dong Nguyen - a developer in Hanoi who built a game in three days, watched it become the number one app in the world, and then switched it off. When he was making $50,000 a day.
Why would anyone do that? Because he understood something Peloton didn't.
In this episode, Mark Di-Toro unpacks the psychology of why rapid success warps judgement, distorts risk, and turns rational people into reckless ones - and what it means for anyone building something they actually want to last.
Less spin. More Substance.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
8,213
Score snapshot 15 Sept 2025
Podcast Authority Score: 42 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
58
Social presence
0
YouTube
65
Engagement
0
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