Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking research innovators.
E15: Adapt or Be Cut - The Hard Truth About the Future of Insights
What happens to insights when AI changes the rules of research?
In this episode of Research Revolutionaries, JT Turner speaks with Liubov Ruchinskaya, Founder of Insights Lighthouse, about a defining moment for the insights industry. As AI accelerates, client expectations shift, and traditional roles come under pressure, Liubov argues that insights professionals need to move beyond data delivery and step into stronger positions of influence, judgment, and leadership.
The conversation explores what happens when technology is no longer enough to differentiate, why agencies need sharper focus and clearer value, and how corporate insights teams can protect their relevance in a faster, more uncertain business environment. Liubov also reflects on talent, the risk of hollowing out the next generation, and why the industry may need more collective action to shape its future.
25 Mar 2026
E14: The insight agency of tomorrow: Why perspective matters more than data
How do insight agencies keep up when tech companies and clients have access to more tools than they do? In Season 2, Episode 14, JT Turner sits down with John-William Awbrey, Head of Brand & Campaign Insights at Sky, to explore where agency value really sits as data becomes easier to access and analysis becomes faster to produce.
Together, they argue that data doesn’t create value; perspective does. Competitive advantage is shifting away from owning data toward interpretation, synthesis, and a point of view leaders trust
.They explore what the research agency of the future could, and should, look like: moving beyond static deliverables and slow, one-off projects to more embedded partnerships that combine human expertise, technology, and AI to deliver faster, more iterative, decision-ready insight for modern, always-on businesses.
17 Dec 2025
E13: Cheaper & faster, but is it better? AI’s impact on consumer research
AI and automation promise research that’s cheaper and faster. But is the output actually better? In this episode, JT talks with insights leader Tina Tonielli, former US Lead of Insights & Analytics at Haleon, about what “good” looks like when brands adopt AI at scale. They unpack the trade-offs between speed, cost and quality, how “always on” data can overwhelm teams, when decision cadence matters more than data cadence, and where procurement and onboarding slow things down. They also explore where AI truly helps in insight work, and the skills leaders need next: a growth mindset and the courage to experiment, fail fast and learn in public.
25 Aug 2025
E12:Reimagining Insights in the Age of AI
In this episode, JT sits down with Nick Graham, Founder of Vertemis and former Global Head of Insights at Mondelez, to explore why the insights function must reinvent itself for the AI era.
Nick argues that insights teams need to move beyond being data suppliers to become true decision drivers—owning the full “insights impact” chain and acting as co-pilots to business growth. Together, they discuss the courage required to let go of legacy approaches, the role of automation in freeing capacity for leadership, and how AI is more than an efficiency tool—it’s a catalyst for transformation.
Nick shares why the future of insights is less about the “what” and more about the “why” and “so what,” leveraging human empathy, curiosity, and storytelling to deliver real business impact.
25 Jul 2025
E11:Life in the Matrix - Thriving in Complexity
Matrix organisations can feel like a maze — multiple stakeholders, competing priorities, and shifting structures. But what if you could do more than just survive? In this episode, James Turner (CEO, Delineate) speaks with Alex Hardy, Consumer & Market Insight and Analytics Director, Nomad Foods about the real-world experience of leading insight work in complex, layered client environments. Together, they unpack the challenges of operating inside the matrix — and share strategies for making real impact despite the chaos.
20 Feb 2025
E10: Reframing the researcher - thinking beyond market research silos
Hear from Vera Chien, Executive Director, Global Corporate Strategy & Insights at Warner Brothers Discovery. She has over 20 years experience in insights, analytics, CX, and UX - spanning entertainment, media, gaming, technology, and consumer products. Sponsored by delineate.ai
1 Nov 2024
9:Survey Mobilization: Exploring WhatsApp in Emerging Markets
In this episode, we talk with Tim Treagus (https://www.linkedin.com/in/timtreagus) founder of Yazi (https://askyazi.com/) and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in emerging markets, where accessibility, trust, and reach are crucial.
Learn how WhatsApp’s native AI capabilities enable a 6x higher response rate, making it a powerful tool for collecting insights in hard-to-reach areas. We'll also cover the latest in privacy and security within WhatsApp, and how this trusted channel opens new doors for more inclusive and representative research.
Thank you to our sponsors Delineate (https://delineate.ai).
13 Jun 2024
8: Experience is everything – challenging how marketers use research to evaluate their brands
The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But how?
We discuss that on Episode 8 of Research Revolutionaries – live. Host James (JT) Turner (https://www.linkedin.com/in/jamesturner247/) is joined by Fiona Blades (https://www.linkedin.com/in/fionablades/) to discuss this important topic. Fiona is the Chief Experience Officer at MESH Experience. She founded MESH in 2006 to fill a gap in the market - to understand every interaction people have with brands – the whole customer experience. Join us for this live conversation to continue being part of the research revolution.
Research Revolutionaries is brought to you by Delineate, your real-time insights partner, helping you make smarter decisions quickly. Learn more: http://delineate.ai (http://delineate.ai)
22 May 2024
7: What’s next in Research Technology?
On Episode 7, host James (JT) Turner (https://www.linkedin.com/in/jamesturner247/) chats with Mike Stevens (https://www.linkedin.com/in/mjbstevens/), the founder of Insight Platforms (https://www.insightplatforms.com), the leading online directory and learning and events site for modern research and insights.
His consultancy, What Next Strategy & Planning, helps client teams, agencies, and tech firms develop skills, adopt technology and implement process change. So, he certainly has a pulse on research technology and where it’s heading. Join us for this episode of “Research Revolutionaries” to look ahead.
Learn more about Insight Platforms: https://www.insightplatforms.com (https://www.insightplatforms.com)
Research Revolutionaries is brought to you by Delineate (http://delineate.ai), your real-time insights partner, helping you make smarter decisions quickly. Learn more: http://delineate.ai (http://delineate.ai)
9 May 2024
6: Synthetic data in research: How, what, where?
On Episode 6, we dive into the topic of synthetic data and how it’s already affecting and will affect the industry in the years to come. To discuss the topic, James (JT) Turner (https://www.linkedin.com/in/ACoAAAAYriABfYs0l9I-CGud0rQ05gWlsCznSS0) is joined by Kathryn Topp (https://www.linkedin.com/in/ACoAAANhs-MBv6Nb7eU2jVYzVdbKV6RR_lhGzsI). Kathryn is the founder of Yabble (https://www.yabble.com)and an award-winning researcher and AI entrepreneur with more than 20 years of experience.
She was named a Top 250 global insights leaders by ESOMAR and is leading the way in the field of AI insights with her company Yabble – a cutting-edge generative AI company that's revolutionizing the world of insights, working with Fortune 500 companies globally to bring AI into their insights practice.
Join us.
Research Revolutionaries is brought to you by Delineate (http://delineate.ai), your real-time insights partner, helping you make smarter decisions quickly.
25 Apr 2024
5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with Research Tools
Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago.
But there are some definite highs and lows as well, which we will discuss on Episode 5.
To discuss the topic, Host James Turner (https://www.linkedin.com/in/jamesturner247/) is joined by Charlie Butler (https://www.linkedin.com/in/charlie-butler-66978212a/), co-founder of Bounce Insights (https://bounceinsights.com), a market research platform that combines research consultancy with generative AI to help brands solve business problems with insights at speed.
Research Revolutionaries is brought to you by Delineate (delineate.ai), your real-time insights partner, helping you make smarter decisions quickly.
11 Apr 2024
4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking
That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century.
On Episode 4 of “Research Revolutionaries,” James (JT) Turner (https://www.linkedin.com/in/jamesturner247/) is joined by Greg Pharo (https://www.linkedin.com/in/greg-pharo-29bb452/), senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effectiveness through real-time campaign tracking.
Research Revolutionaries is brought to you by Delineate (delineate.ai), your real-time insights partner, helping you make smarter decisions quickly.
28 Mar 2024
3: How to balance human-machine collaboration in market research
Join Host James Turner (https://www.linkedin.com/in/ACoAAAAYriABfYs0l9I-CGud0rQ05gWlsCznSS0) as he chats with research revolutionary Caroline Frankum (https://www.linkedin.com/in/ACoAAAQnoJIBLecQ0r0bHgNQozmvAeIhvNqSVdk) about striking the balance in the fast-paced world of research technology.
Caroline is a multi-award-winning CEO with a high level of expertise in PE-backed transformation and M&A. She amplifies expertise with Tech and AI to deliver unprecedented commercial growth and ensures diversity is a business imperative for optimizing social and business value. She is part of the Executive Team at Kantar.
You don’t want to miss this conversation.
Research Revolutionaries is brought to you by Delineate (delineate.ai), your real-time insights partner, helping you make smarter decisions quickly.
14 Mar 2024
2: Long-Term Insights Transformation that Sticks - a chat with Babita Earle
The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle (https://www.linkedin.com/in/babitaearle/), managing director of international at Zappi, joins James Turner (https://www.linkedin.com/in/ACoAAAAYriABfYs0l9I-CGud0rQ05gWlsCznSS0) on Episode 2 to share how Zappi (https://www.zappi.io/web/) has partnered with brands to create lasting processes.
Join us.
Research Revolutionaries is brought to you by Delineate (delineate.ai), your real-time insights partner, helping you make smarter decisions quickly.
21 Feb 2024
1: The speed of the research revolution is .... fast! How to keep up.
James (JT) Turner (https://www.linkedin.com/in/jamesturner247/) is joined on our first episode of "Research Revolutionaries" by Giles Palmer (https://www.linkedin.com/in/giles-palmer/), a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other businesses to gain more efficient and impactful insights.
In their hour-long chat, they discuss:
Background on Giles Palmer and his career journey
Overview of his role as CEO of survey provider Cint
The Value of Brand Tracking
Ensuring Quality in Online Survey Panels
Optimizing Respondent Experience
Turning Research into Business Impact
Skills and Mindsets for Research Revolutionaries
Research Revolutionaries is brought to you by Delineate (delineate.ai), your real-time insights partner, helping you make smarter decisions quickly.
22 Dec 2023
Welcome to Research Revolutionaries with James "JT" Turner
The world of consumer insights is changing faster than ever.
How are today's top companies staying ahead of the curve and gaining actionable insights? Find out from the brands leading the field on “Research Revolutionaries.”
Discover how they leverage technology and data to gain a competitive edge. The insights that will shape the future start here. Subscribe today so you don’t miss new episodes.
"Research Revolutionaries" is hosted by James "JT" Turner, a leader in the insights and analytics field.
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