Ever wonder what really happens behind the scenes of a successful brand?
Resilient as F*k! is here to bring you the unfiltered stories of CPG founders who’ve been through it all—the wins, the setbacks, and the ‘what-now’ moments that changed everything.
Every week, Vivian Perez, host, and founder of Vanp Brand Studio, will sit down with inspiring founders to talk about the real stuff that got them to where they are today.
Stop Letting Your Ego Design Your Packaging: The Brutal Truth About CPG Community with Cheryl Appleton
If you are spending six months perfecting your logo, your packaging, and your website before you even talk to a real customer, you are letting your ego run your business.
This week on Resilient as F*k!, Vivian Perez sits down with Cheryl, the founder of Canadian Women in Food (C-WIF). What started over ten years ago as a group of women drinking wine and complaining about the lack of support in the food and beverage industry has evolved into a massive, member-supported network of over 250 female founders across Canada.
Cheryl drops absolute truth bombs on why founders need to stop hiding behind "perfect" branding and start facing their customers. She opens up about the reality of retail buyers ignoring local brands (and how the recent "tariff trauma" is forcing them to change their supply chains).
We also dive into the incredible story of how C-WIF turned a $5,000 pandemic grant into a $50,000 corporate order from Intuit QuickBooks, injecting life-saving cash directly into their members' businesses when everything else was shut down.
Stop asking ChatGPT for business advice that requires lived experience. Find your tribe, check your ego at the door, and start building.
28 May 2026
Do You Actually Know How to Ship a Pallet? Retail Execution and Co-Founder Survival with Jenny from Ohme Foods
If you are designing your CPG packaging based on what looks "cute" on Canva instead of what actually survives on a retail shelf, you need to listen to this episode immediately.
This week on Resilient as F*k!, Vivian Perez sits down with Jenny, the co-founder of Ohme Foods, a Canadian brand revolutionizing the freeze-dried snack category. Jenny and her husband started the company from their kitchen after a post-pandemic New Year's resolution to eat healthier. Fast forward two years, and they are stocked in over 450 stores across North America, including Urban Outfitters, London Drugs, and Healthy Planet.
But getting there required some brutal pivots. Jenny opens up about the massive packaging mistake they made early on—using clear windows to show off their colorful fruits, only to realize the light exposure was destroying their shelf life in stores.
She also drops a masterclass on applying corporate Project Management tools (like the RACI chart) to a chaotic startup environment, proving that surviving CPG isn't just about a great recipe; it is about mastering your operations, defining your dependencies, and checking your ego at the door when building a business with your spouse.
21 May 2026
Are You Clever or Are You Clear? Leopold Ajami on the Philosophy of Influence and Brand Storytelling
In this intellectually packed episode of Resilient as F*k!, Vivian Perez sits down with Leopold Ajami, a brand strategist and philosopher who is on a mission to help founders design their voices and amplify their worth. If you are struggling to communicate the actual value of your brand without relying on generic marketing jargon, this is your masterclass.
Leopold unpacks why trying to sound "sophisticated" is actually killing your conversion rates. He dives into the science of influence versus manipulation, Daniel Kahneman’s System 1 vs. System 2 thinking, and why 90% of consumer decisions are entirely instinctual.
From analyzing the PR missteps of massive CEOs to explaining the exact "3 P's" framework (Problem, Plan, Place) you need for your next pitch deck, Leopold delivers a profound reality check: In an era where AI can generate infinite templates, the only way to stand out is to offer your audience reflective intelligence and a genuine piece of yourself.
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