Resting Pitch Face is a no-nonsense podcast for marketers, business owners, and entrepreneurs who want real answers to the marketing questions that keep them up at night. Brought to you by Flaunt Digital, hosts Lee Fuller, Dan Wall and Polly Chapman, tackle the biggest challenges in digital marketing and give you the insights you need to drive results.
If you're a marketer or business leader looking for actionable advice, honest conversations and expert insight, Resting Pitch Face is the podcast for you.
Introducing LLMLens: Our Bespoke Tool to Measure & Improve Your Brand's AI Search Visibility
In this episode of Resting Pitch Face, Polly, Dan and Lee take us behind the scenes of LLMLens, Flaunt Digital's bespoke AI search intelligence platform, to explore how we're helping brands understand, measure and improve their visibility across AI search.
From understanding where your brand appears in AI-generated answers to identifying why competitors are being recommended instead, there's a lot more to AI search optimisation than simply tracking mentions. The team discuss why we built LLMLens, how it differs from other tools on the market, and how we're using data, technical expertise and customer insights to turn AI search visibility into actionable marketing strategies.
They also explore some of LLMLens' more advanced capabilities, including synthetic customer personas, conversational search journeys and Pathfinder, which helps us understand how AI platforms retrieve information and where brands can make improvements.
Whether you're already investing in AI search optimisation or wondering where your brand stands compared to competitors, this episode offers an insight into how we're helping businesses navigate the changing search landscape.
In this episode:
- Why we developed LLMLens and how it helps our clients
- How to measure brand visibility across AI search platforms
- What makes LLMLens different from other AI search tools
- Why tracking brand mentions alone isn't enough
- How synthetic customer personas help us understand AI search journeys
- How Pathfinder connects AI search insights to technical and content improvements
- Why combining AI technology with human expertise is essential
- How we're using competitor benchmarking and industry insights to inform strategy
- What's next for LLMLens and the future of AI search measurement
If you want to understand how your brand is performing in AI search, where your competitors are getting ahead, and what you can do to improve your visibility, this episode is for you.
Listen now wherever you get your podcasts.
24 Jul 2026
Construction Marketing is Changing. Is Your Brand Ready? | With Natalie Davies, Heidelberg Materials
In this episode of Resting Pitch Face, Polly and Andy are joined by Marketing Manager at Heidelberg Materials UK, Natalie Davies, to explore how AI search is changing the construction industry and what it means for marketers.
From procurement teams using AI to shortlist suppliers before a tender is even issued, to AI Overviews reducing clicks from traditional search, the way buyers discover brands is changing rapidly. They discuss why construction businesses need to think beyond rankings, how trust and brand authority influence AI recommendations, and why SEO isn't disappearing; it's simply evolving.
Whether you're marketing within construction or another B2B industry, this episode is packed with practical insights into preparing your brand for the future of search.
In this episode:
- How AI is changing procurement and supplier selection
- Why SEO still matters in an AI-first world
- The importance of trust signals and brand authority
- How buying journeys are becoming more fragmented
- The metrics marketers should be tracking now
- Why expert-led content beats AI-generated content
- Predictions for AI search and digital marketing over the next five years
If you want to understand how AI search is reshaping B2B marketing and what your business should be doing now, this episode is for you.
Listen now wherever you get your podcasts.
24 Apr 2026
TRAILER | Why Google Isn't Enough for Financial Services
Financial services marketing isn’t what it used to be.
Customers aren’t just Googling and converting — they’re watching, comparing, asking AI, and forming opinions long before they click.
In this episode, we unpack what’s actually changed, why brand matters more than ever, and what finance marketers need to do to keep up.
If your strategy still revolves around “ranking on Google”, this one’s for you. Full episode is streaming now.
#FinancialServices #FinanceMarketing #MarketingStrategy
Reach and audience
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YouTube views
102,379
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 59 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
74
Social presence
0
YouTube
76
Engagement
32
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