Welcome to Results Based Marketing – your ultimate destination for expert insights into the world of digital marketing, automation, and lead generation. Hosted by Simeon Cryer, CEO of Automate Convert, this podcast dives deep into strategies like cold email marketing, Facebook ads, Google SEO, and business automation to help you scale your business efficiently. Whether you're an RTO, financial planner, or 7 figure business owner, Results Based Marketing delivers actionable advice to generate qualified leads and boost growth. Subscribe and unlock the secrets to scaling your business!
#024 - THE FASTEST WAY TO SET YOUR AD SPEND ON FIRE 🔥 🚀
Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/
In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the critical mistakes advertisers often make that can lead to significant financial losses. He emphasizes the importance of writing ads at an accessible comprehension level and warns against making marketing efforts too self-centered. Simeon highlights the consequences of poorly directed ads, such as leading potential customers to 404 error pages, which not only frustrates users but also redirects advertising dollars to competitors.
Follow Simeon:
www.youtube.com/@simeonjcryer
www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au
Timestamps:
00:00:00 - Introduction
00:01:02 - 10 Fatal Mistakes in Advertising
00:01:13 - 404 Errors and Missed Opportunities
00:02:06 - The Importance of Targeting and Expertise
00:03:00 - Understanding Your Market and Messaging
00:04:33 - The Call to Action: Clarity is Key
00:05:56 - Creative Elements: Avoiding Cheesy Stock Images
00:06:59 - The Buyer’s Perspective: It’s Not About You
00:07:42 - Testing and Measuring for Success
00:08:24 - Course Correction: Solving Roadblocks
10 Mar 2025
#023 - A Complete Marketing Automation Strategy In just 10 minutes 📈 🤖
Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/
In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the critical factors that can influence the performance of Facebook ads. He emphasizes the importance of understanding audience motivation, highlighting that people are often more driven to avoid pain than to seek pleasure. By framing advertising within a problem-solution context, marketers can better connect with their target audience. Simeon explains why Facebook is a preferred platform for advertising compared to LinkedIn, likening effective marketing to fishing with the right bait at the right time and place.
The episode features a unique segment where Simeon takes on real-time business profiles submitted by listeners, offering immediate audit and recommendations. This week, he focuses on Sharon Bennett, an RTO owner specializing in leadership and professional development.
Follow Simeon:
www.youtube.com/@simeonjcryer
www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au
Timestamps:
00:00:00 - Introduction
00:00:31 - Welcome to Results-Based Marketing Podcast
00:00:52 - Simeon Cryer and Automate Convert
00:01:03 - Episode Overview: Business Profile Audit
00:01:23 - Business Profile: Sharon Bennett's RTO
00:01:55 - Current Marketing and Sales Process
00:02:27 - Pain Points and Challenges
00:03:52 - Desired Outcomes and Initial Recommendations
00:04:02 - Target Audience and Platform Strategy
00:04:55 - Scraping LinkedIn for Leads
00:05:28 - Understanding Motivations and Pain Points
00:05:59 - Fishing Analogy for Marketing
00:06:20 - Crafting Effective Ad Messaging
00:06:51 - Leveraging Job Market Data
00:07:24 - Imagery and Creative Strategy for Ads
00:08:07 - Understanding the Perfect Student
00:09:00 - Incorporating Client Feedback
00:09:53 - Creating Compelling Offers
00:10:14 - CTA
00:10:45 - Social Media Links
3 Mar 2025
#022 - Top 5 Worst Marketing Fails of All Time! 🚫 💥
Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/
In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the transformative impact of AI on the marketing industry, sharing insights from his recent experience at HubSpot's Inbound event. He discusses how AI can automate up to 50% of daily marketing tasks, highlighting innovative tools such as Claude, Haygen, Runway, and Agents AI, which allow marketers to hire virtual assistants for various tasks. Simeon emphasizes the importance of adapting to these technological advancements to stay competitive and profitable in business.
Follow Simeon:
www.youtube.com/@simeonjcryer
www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au
Timestamps:
00:00:00 - Introduction
00:00:36 - Welcome and Overview by Simeon Cryer
00:00:57 - Reacting to New Marketing Videos
00:01:21 - Insights from Inbound by HubSpot
00:01:34 - The Rise of AI in Marketing
00:01:47 - AI Tools for Automating Tasks
00:01:58 - The Cost of Missed Calls and AI Solutions
00:02:19 - Embracing AI for Competitive Advantage
00:02:47 - The Importance of Valuable Content
00:02:57 - Human vs. AI-Generated Content
00:03:09 - Using AI for Creative Inspiration
00:03:30 - Prompting AI for Copywriting
00:04:01 - AI as a Junior Copywriter
00:04:34 - Selling Emotions, Not Products
00:05:18 - Branding Secrets: Avoid Primary Colors
00:06:01 - Examples of Luxury Color Palettes
00:06:35 - Special Offer for Business Owners
00:06:54 - United Airlines Lifetime Flying Pass
00:07:51 - Traveling and Culinary Experiences
00:08:32 - Gaming the System with Airline Points
00:09:00 - Success with Facebook Ads in 2024
00:09:52 - Five Words to Never Say in Marketing
00:10:16 - Using Names Instead of Generic Terms
00:10:48 - CTA
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YouTube views
41,369
Score snapshot 15 Sept 2025
Podcast Authority Score: 67 / 100
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Quality
85
Social presence
94
YouTube
76
Engagement
0
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