Results by Design: UX Insights for Business Leaders
UpTop
5.0from 2 ratings
- 19
- Episodes
- 2
- Ratings
- 2023
- First episode
- 8K
- YouTube views
About Results by Design: UX Insights for Business Leaders
Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey. Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design. Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Whether you’re a seasoned executive or just starting to explore the world of UX, “Results by Design” is your go-to resource for unlocking the potential of user experience to achieve remarkable results. Tune in, take action, and design your way to success! Learn more about us and visit our website! https://uptopcorp.com/
- Publisher
- UpTop
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 17 Nov 2023
- Latest episode
- 14 Mar 2025
Latest episodes
19 episodes in the feed.
14 Mar 2025
Design, Refine, Succeed: The Impact of Iterative Thinking
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Craig Nishizaki and Michael Woo explore why iterative design is a crucial business strategy for long-term success. 🔍 What You’ll Learn: Why a "one-and-done" UX approach puts businesses at a disadvantageHow continuous optimization improves retention, conversion rates, and revenueCost-effective strategies for implementing ongoing user feedback loopsThe power of small, high-impact changes ove...
7 Mar 2025
How to Build a Research Program on a Tight Budget
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, host Michael Woo sits down with guest Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success. 🔍 What You’ll Learn: Why research is ...
21 Feb 2025
How to Measure the Impact of UX Design
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success. 🔍 What You’ll Learn: Why UX is a critical business investment, not just a visual enhancementHow to con...
10 Jan 2025
From Insights to Impact: Acting on Customer Journey Maps
Craig Nishizaki and Michael Woo explore how businesses can turn customer journey maps into impactful solutions that align user needs with business goals and drive innovation.
12 Dec 2024
Uncovering Pain Points: How Qualitative Research Improves Customer Experience
Cristie Schrader, a seasoned UX researcher and product designer, shares how qualitative research reveals emotional pain points and bridges the gap between customer needs and business goals.
22 Nov 2024
From Misalignment to Momentum: A Leader’s Guide to Breaking Down Silos and Driving Collaboration
Craig Nishizaki chats with Deborah Roberts about bridging company silos and driving collaboration with actionable strategies for leaders to enhance user experience and team alignment.
25 Oct 2024
Unclear Requirements: The #1 Reason Projects Fail
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, UpTop's Craig Nishizaki and Michael Woo discuss the challenges of handling unclear requirements in fast-paced projects. Based on their own experience, Craig and Michael unpack how unclear product visions, tight deadlines, and internal miscommunication can derail a project while emphasizing the importance of proper planning, aligning stakeholders, and addressing red flags early. 🔍 What ...
13 Sept 2024
How Business and Design Leaders Can Work Together to Unlock Customer Value
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers. Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on...
23 Aug 2024
Mastering the Art of Effective Storytelling
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!In this episode, UpTop’s Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and narratives, and how you can create your own brand narrative through different storytelling techniques.🔍 What You’ll Learn:The difference between storie...
19 Jul 2024
Building Trust and Embracing Change: Key Strategies for Digital Transformation
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Craig sits down with Andrew Walsh, CEO of Applicate Commerce, to discuss the pivotal moments and strategies that have driven the company's successful transition into the digital age. From embracing e-commerce to integrating AI into their core processes, Andrew shares invaluable insights on how businesses can stay ahead of the curve in an ever-evolving industry. 🔍 What You’ll Learn: Strategies for winning both physical and digital carts The impact of AI on distribution and digital business Building strong relationships with stakeholders for a successful digital transformation Aligning vision and strategy to drive business success Fostering optimism and excitement in the face of change -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) #uxdesign #uxstrategy #uxmethods #uxforbusiness #businessleaders -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/) Andrew Walsh | President and CEO, Applicate Commerce: https://www.linkedin.com/in/andrew-walsh-applicate-commerce/ (https://www.linkedin.com/in/andrew-walsh-applicate-commerce/) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
28 Jun 2024
Overcoming Organizational Silos: Lessons from Amazon, Disney, and the NFL
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Craig Nishizaki is joined by Cara Verwholt, Founder & Principal at Cara Verwholt Consulting, where they talk about the challenges and solutions for overcoming organizational silos in large corporations like Amazon, Disney, and the NFL. With over 15 years of experience, Cara shares practical strategies for building trust, ensuring effective communication, and maintaining a customer-centric approach in large organizations. 🔍 What You’ll Learn: Practical tips for earning trust and facilitating cross-functional collaboration. The significance of ownership and empowerment in breaking down silos. How leaders can ensure the customer experience remains central amidst siloed structures. -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
31 May 2024
5 High-Value UX Activities Your Company is Overlooking
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop's Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates! From journey mapping to customer interviews, prototyping, UX audits, and benchmarking, these essential practices can make a world of difference in enhancing your product or service. 🔍 What You’ll Learn: The importance of Journey Mapping for understanding user pathways How Customer Interviews can unveil critical insights The value of Prototyping in making design concepts tangible Why conducting a UX Audit is crucial for identifying usability issues The role of Benchmarking in setting and achieving UX goals -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) Tags: UX design, UX strategy, UX methods, UX for businesses, business leaders -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/) Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
26 Apr 2024
Elements of an Effective B2B Web Strategy
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy. Learn about: Where teams go wrong in developing their web strategy Finding the right data and insights to inform the strategy How UX strategy and Web content strategy are Interrelated How UX strategy and Web content strategy are related to a successful web strategy -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) -------------------------- Episode Particulars -------------------------- Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/) Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/) Related Video | Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers (https://youtu.be/iXqisXbbihg) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
5 Apr 2024
How to Create Velocity and Alignment for Your Vision
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches. 🔍 Learn about: Applications of Design Thinking and Lean UX Method in Problem-Solving Design Thinking as a Mindset Origin of UpTop’s UX Strategy Sprint Process Role of Structured Processes in Company Breakthroughs Difference Between UX Strategy Sprint and Envisioning Sprint Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) -------------------------- Episode Particulars -------------------------- Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/) Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/) [eBook] A Guide to UX Strategy Sprints, UpTop: https://bit.ly/3IJmVvt (https://bit.ly/3IJmVvt) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
1 Mar 2024
The Advantage of an External Perspective in UX Design
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design. Let’s unpack the insights and experiences of a seasoned design consultant, exploring how they tackle dilemmas, overcome challenges, and foster productive client relationships. Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) -------------------------- Episode Particulars -------------------------- Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/) Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/ (https://www.linkedin.com/in/cristieschrader/) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
2 Feb 2024
Breaking Barriers: Strategies for Conquering Digital Business Challenges
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we tackle the intricate world of digital business and uncover five of the most common challenges organizations encounter when striving to build a successful digital business. 🌐 In this insightful exploration, we break down the barriers that hinder many businesses from achieving digital excellence. Whether you're a seasoned entrepreneur or just starting, understanding these challenges is crucial for navigating the digital landscape. 🔍Learn about: 1️⃣ Leadership and Vision 2️⃣ The Problem with Departmental Silos 3️⃣ How to Choose the Best Team Members 4️⃣ The Importance of Having Good Processes in Place 5️⃣ Is Your Company Operations-Minded or Innovations-Minded? Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/ ) Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/ ) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
12 Jan 2024
Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀 In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it. 🎯 Key Takeaways: Unraveling the transformed enterprise B2B buyer journey Identifying redundant B2B website practices in the face of these changes Warning signs signaling larger underlying issues Join us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies! -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/) Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/) Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/ (https://www.linkedin.com/in/deborahrobertsdesign/) -------------------------- Episode Context -------------------------- Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals (https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals) G2 2023 Software Buyer Behavior Report: https://research.g2.com/2023-buyer-behavior-report (https://research.g2.com/2023-buyer-behavior-report) TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer: https://www.trustradius.com/resources/assets/2022-b2b-disconnect (https://www.trustradius.com/resources/assets/2022-b2b-disconnect) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
1 Dec 2023
DNA of a Successful UX Strategy: Great UX is the Engineering of the Entire Experience, Not Just the Design of the Screens
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! Join our hosts Craig and Mike as they unravel the intricacies of creating impactful user experiences that extend beyond aesthetics, delving into the very engineering that shapes the entire user journey. Learn valuable insights into the holistic approach that defines UpTop's commitment to delivering impactful and cohesive user experiences. Whether you're a business leader or a UX enthusiast, this episode offers a deep dive into the philosophy that sets UpTop apart in the world of UX. Tune in as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/ ) Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/ ) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/ ) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp ) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
17 Nov 2023
Driving Business Growth With UX Strategy: Insights for Businesses Leaders
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In the inaugural episode of our series, we dive into the realm of User Experience (UX) design and strategies, shedding light on how these essential components empower business leaders to steer their organizations toward unparalleled growth and success. We cover: How “Results by Design” was born UX methods in delivering business outcomes The direct value of UX design How UX Design Gives You The Edge Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about us and visit our website: https://uptopcorp.com/ (https://uptopcorp.com/) -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ (https://www.linkedin.com/in/craignishizaki/) Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ (https://www.linkedin.com/in/wooman206/) -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ (https://www.linkedin.com/company/uptopcorp/) Website: https://uptopcorp.com/ (https://uptopcorp.com/) Twitter [X}: https://twitter.com/UpTopCorp (https://twitter.com/UpTopCorp) YouTube: https://www.youtube.com/@uptopcorp (https://www.youtube.com/@uptopcorp) -------------------------- PODCAST Links -------------------------- Amazon Music/Audible (https://music.amazon.com/podcasts/9759ae7e-5946-439f-b57d-472218ff95a3) Apple Podcasts (https://podcasts.apple.com/us/podcast/results-by-design-ux-insights-for-business-leaders/id1717499317) Deezer (https://www.deezer.com/us/show/1000450772) Google Podcasts (https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMjcwNjc4LnJzcw) Listen Notes (https://www.listennotes.com/podcasts/results-by-design-ux-insights-for-business-XK43q9jOVP1/) Podcast Index (https://podcastindex.org/podcast/6690212) Player FM (https://player.fm/series/results-by-design-ux-insights-for-business-leaders) Podcast Addict (https://podcastaddict.com/podcast/results-by-design-ux-insights-for-business-leaders/4768728) Podchaser (https://www.podchaser.com/podcasts/results-by-design-ux-insights-5534870) Pocket Casts (https://pca.st/2epm5ls9%20Rephonic:%20https://rephonic.com/podcasts/results-by-design-ux-insights-for-business-leaders) Spotify (https://open.spotify.com/show/54AkqUqzIiHfKGRGw6EKTX) TuneIn + Alexa (https://tunein.com/podcasts/Business--Economics-Podcasts/Results-by-Design-UX-Insights-for-Business-Leader-p3913488/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 7,935
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 2 ratings
Podcast Authority Score: 42 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 42
- Social presence
- 0
- YouTube
- 74
- Engagement
- 32
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