Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business

Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business

Hosted by Kristin and I · Kristin Engen

5.0from 11 ratings

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25
Episodes
12
Transcribed
11
Ratings
2025
First episode

About Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business

Most "retail experts" got lucky once and turned it into a course. I spent 15 years as a Fortune 50 buyer managing a $4 billion portfolio—saying yes or no to Disney, Microsoft, P&G, and hundreds of scrappy startups. Now I'm actively helping brands close 7-figure retail deals using the exact frameworks I used as the gatekeeper. I don't guess what buyers want. I WAS the buyer for 15 years. Now I'm the strategist getting brands the yes.

Publisher
Kristin Engen
Category
business · business · education
Language
en
Explicit
No
First episode
11 Sept 2025
Latest episode
12 Mar 2026

Latest episodes

12 of 25 episodes have a transcript.

  1. 12 Mar 2026TRANSCRIPT

    24. The Launch Mirage: The Seduction, The Carnage, and What Nobody Posts About

  2. 5 Mar 2026TRANSCRIPT

    23. Retail Isn’t Romance: The Costco vs Walmart Decision

  3. 17 Feb 2026TRANSCRIPT

    22. The Silent Mistake Costing You Your Next Retail Launch

Inside a recent episode

24. The Launch Mirage: The Seduction, The Carnage, and What Nobody Posts About

Published 12 Mar 2026 · Transcript excerpt

[…] Because and wait, it gets better. Jim Senegal, the founder of Costco, wants described retail as war without the blood. And I promise you, he is not wrong. So let's talk about what actually happens after that launch moment, after the party, the founder content, the big email blast, SMS messages. After everyone in your community loses their mind with excitement, this is what I call the carnage. Because the second your product hits that shell, the clock starts. And I mean literally, because now that product has to sell. And not just sit there, look beautiful, sell, which means you are now joining every single one of their promotional cycles in some way, shape or form. […]

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5.0 / 5
11 ratings

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Kristin and I host the show. Published by Kristin Engen.

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