Join us on The Retail & Social: Explaining the Connection Podcast as we exchange ideas and explore the intersection of selling CPG brands at retail and leveraging the power of social media.
Born from a conversation between a former buyer at Target and the owner of a social media agency, we dive into captivating conversations and insights from subject matter experts representing different personas within the CPG industry.
Knicks win! In this episode, we catch up with lifelong New York Knicks fan and Marketing superstar Nick Jezarian, After Isaac and Nick bask in the glory of a Knicks championship, Nick shares his extensive experience in media and branding, offering insights on how small brands can leverage modern media tools, craft compelling stories, and build a distinctive voice to stand out in a fragmented advertising landscape. We also discuss leadership, team culture, and the importance of storytelling in marketing.
21 May 2026
Brent Sisco - Upscale CPG Advisors
Brent Sisco the former President of Dumpling Daughter joins us to share how Dumpling Daughter went from three restaurants to 5,000 grocery doors nationwide — and what it really takes to build a frozen CPG brand from scratch.
A few topics we covered: How COVID pivot turned a restaurant group into a CPG brand, the brutal realities of cold chain logistics, when to graduate from DSD distributors to national players like KeHE and UNFI, and how to think about Pop-Up Grocer, influencer spend, and social ROI as a growing brand.
13 Apr 2026
George Milton & Erin Link from Yellowbird Hot Sauce
George Milton and Erin Link, co-founders (and real-life couple) of Yellowbird Foods, joined us to share the story behind one of the most recognizable hot sauce brands on shelves today.
What started as a kitchen passion project turned into a brand now sitting in nearly 18,000 retail doors across the US.
In this episode:
How George and Erin built Yellowbird from the ground up as a couple, and what actually makes it work
Why Austin was the right place at the right time
The "business moves at the speed of trust" philosophy and why George hired his best friend of 30 years as his first sales guy
When and why George stepped back from the CEO role
How Yellowbird thinks about food service as a brand marketing channel, not just a revenue stream
George's ongoing experiment with cutting out alcohol — and why he thinks it doesn't have to be a big deal
Find Yellowbird at yellowbirdfoods.com and follow George on LinkedIn and his Substack, Gross to Net.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
Contact Retail and Social: Exploring The Connection
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Retail and Social: Exploring The Connection?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
