Retail Media Vibes is your marketing lens on the world of shopping, commerce, and culture. Each episode brings fresh conversations with industry insiders who break down the stories driving how brands reach shoppers and how shoppers connect with brands. From big retail moments to the latest shifts in digital media, it’s your front-row seat to the strategies shaping the future of commerce.
We keep it smart, energetic, and actionable, mixing sharp analysis with good vibes so you walk away informed and inspired. Whether you’re a retail pro, a marketer looking for an edge, or simply curious about where the industry is headed, this podcast is made for you.
Join the vibe and stay ahead in retail media.
Artificial intelligence is rapidly absorbing the entry-level jobs that train tomorrow's retail leaders. We revisit conversations with Wes Ryan, Alicia Watkins, and four other operators on what drives retail media performance today. Agencies guiding challenger brands face immense pressure, splitting time between media strategy, supply chain education, and founder therapy. Standardized ad approaches fail in the club channel, where members demand tailored messaging. Operators must establish stri...
10 Oct 2026
Bold Before It Was Obvious
Brands are no longer just selling products; they are becoming their own media channels. Digital media pioneer Adriana Cage breaks down how omnichannel convergence forces operators to rethink content. From live-streaming early webcasts to navigating today's fractured fashion market, Cage explains the mechanics of early adoption. Operators face a saturated environment where sheer volume yields diminishing returns without direct commerce integration. She unpacks the tension between automated gen...
26 Sept 2026
Why Local Media Matters More Than Advertisers Realize
Local media isn't dead; it simply outlived the panic to become a highly targeted engine for brand revenue. Mat Costa brings 25 years of publishing experience to expose how legacy newspapers evolved into modern ad agencies. Navigating the programmatic supply chain requires cutting through intermediaries that eat up CPM margins. Matt breaks down how publishers are cleaning up bid paths and shifting back to high-value branded content. He also details the ongoing legal battles with major LLMs scr...
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