Retail Refined

About Retail Refined

Retail Refined, hosted by consumer strategist Melissa Gonzalez, explores the forces reshaping consumer behavior, brand experience and commerce — and what those shifts mean for the leaders building what comes next. Drawing on more than two decades of industry experience, Melissa brings a practitioner’s lens to conversations with the executives, founders and innovators shaping retail today, challenging assumptions and connecting the dots across strategy, technology, experience and growth.

Publisher

MarketScale

Category

arts · business · society & culture

Language

en

Explicit

No

First episode

7 Apr 2020

Latest episode

29 Oct 2026

Latest episodes

1 of 178 episodes have a transcript.

1. 

   29 Oct 2026

   From Momentum to Growth: How the WNBA Turns Cultural Moments into Sustainable Growth

   WNBA Chief Growth Officer Colie Edison shares how the league is turning cultural momentum into lasting fandom, stronger partnerships and sustainable growth. Record attention is only the beginning. The more consequential question is what turns a first game, purchase or interaction into lasting fandom. Colie Edison, Chief Growth Officer of the WNBA, joins Melissa Gonzalez to discuss how the league is translating its expanding cultural influence into long-term commercial growth. At the center of that strategy is the fan—and a commitment to making it easier for people to discover the league, connect with its players and participate in its culture.

2. 

   23 Sept 2026

   How Suja Life Is Scaling the Better-for-You Beverage Category

   Melissa Gonzalez sits down with Maria Stipp, CEO of Suja Life, to discuss the rapid growth of better-for-you beverages and how Suja is building for the next phase of the category. They explore shifting consumer expectations around wellness, function, low sugar, transparency, and convenience, along with Suja’s retail strategy, portfolio growth, full-funnel marketing approach, and expansion into channels like airports and convenience. Maria also shares what leading a newly public company requires and why listening closely to consumers is shaping Suja’s innovation pipeline.

3. 

   9 Sept 2026

   Dressing for Power: How Argent Is Redefining Workwear for Women

   Dressing for Power: How Argent Is Redefining Workwear for Women Key themes Turning an overlooked customer need into a clear brand mission Designing workwear that creates confidence without compromising individuality Building community beyond the product Raising capital as a female founder in an underfunded category Balancing brand integrity, growth, and profitability The future of workwear in a changing workplace Why every founder needs someone who reminds them of their power

Inside a recent episode

What Does the Retail Landscape of 2025 Look Like?

Published 18 May 2021 · Transcript excerpt

[…] And they see that clothing and apparel is where they find the highest value add when it comes to fit technology. And when they talked about the biggest pain points in the dressing room, it was access to additional sizing. And then also for women, the ability to have real-time access while in the dressing room, what are my additional options? Just the idea that you can press a button and get a new size is a huge game changer. If that's all that people adopted, you know, from a customer service point of view or different lighting opportunities that really set the mood for when you're buying an evening dress, what will it look like in that setting? […]

Who has been a guest on Retail Refined

Names identified in recent episode analyses. Showing up to five guests.

• Elery Pfeffer
• Giovanni Zaccariello
• PJ du Toit
• Craig Brommers
• Charles Forster

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 52 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

74

Social presence

0

YouTube

0

Engagement

76

Contact Retail Refined

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Retail Refined