Retention Chronicles

Retention Chronicles

Hosted by Mariah Parsons and Mariah · Mariah Parsons

4.9from 58 ratings

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69Podcast AuthorityScore out of 100 · How it is scored
181
Episodes
84
Transcribed
58
Ratings
2021
First episode

About Retention Chronicles

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .

Publisher
Mariah Parsons
Category
business
Language
en
Explicit
No
First episode
22 Oct 2021
Latest episode
26 May 2026
Apple PodcastsSpotifyWebsiteRSS feed

Latest episodes

84 of 181 episodes have a transcript.

  1. 26 May 2026TRANSCRIPT

    How Small Changes in Customer Journeys Can Explode Revenue with Lilo Social's Zach Fromson

  2. 26 May 2026TRANSCRIPT

    How IRL Events Are Reinventing Trust and Brand Engagement in a Fragmented World with Vibal's Chris Harris

  3. 26 May 2026TRANSCRIPT

    The Hidden Accessibility Mistakes That Could Land Your Business in Court with Adam Bell

Inside a recent episode

How Small Changes in Customer Journeys Can Explode Revenue with Lilo Social's Zach Fromson

Published 26 May 2026 · Transcript excerpt

[…] And then I think the other piece is by channel, I think is one thing that's typically ignored, especially today where people are like, hey, our CAC on TikTok is awesome. But we see a lot of brands where it's probably the worst AOV and probably the poorest retention. So I think for us, they're trying to understand like, hey, how can we use our retention funnel to help inform paid on understanding? Here's where you actually should be scaling based on LTV and give the paid teams a little bit more breathing room to be able to say, hey, we can't actually operate. at a sub-optimal CAC or ROAS, given LTV is really strong coming from these cohorts, from these channels, whether it's search, specific social platforms, to be able to drive that metric for us there. […]

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Who has been a guest on Retention Chronicles

Names identified in recent episode analyses. Showing up to five guests.

  • Zach Fromson
  • Chris Harris
  • Adam Bell
  • Lynn Power
  • Meredith Mills-Merritt

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
5.0 / 5
34 ratings
Spotify
4.8 / 5
24 ratings

Podcast Authority Score: 69 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
89
Social presence
90
YouTube
0
Engagement
77

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Guest appearances
Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Retention Chronicles

Who hosts Retention Chronicles?

Mariah Parsons and Mariah host the show. Published by Mariah Parsons.

Does Retention Chronicles take guests?

Yes. Guests have been identified in episode analyses.

Where can I read transcripts?

84 of 181 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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