Retention Nation

About Retention Nation

Welcome to the Retention Nation Podcast, the show for ecommerce brands looking to turn one-time and sometime customers into lifetime & forever customers and instantly create profitable, predictable and scalable revenue streams from every customer on their list. Hosted by Isaac Hyman, an ex-VP of Retention, and featured speaker, author, Masterclass creator, and founder of HiFlyer Digital, the email, SMS and retention marketing agency for the fastest-growing e-commerce brands in the world, each episode features successful ecommerce brands who are sharing cutting-edge, innovative and proven email, SMS and retention strategies that helped them scale their brand to the next level profitably. Our mission is to give you the retention strategies you need to unlock profitable, predictable and scalable revenue from every customer on your list. Let’s get started!

Publisher

Isaac Hyman / HiFlyer Digital

Category

business · business · business

Language

en

Explicit

No

First episode

26 Mar 2024

Latest episode

16 Jan 2026

Latest episodes

19 episodes in the feed.

1. 

   16 Jan 2026

   Why Relationship-First Email Marketing is the Future of Ecommerce | Retention Nation Podcast

   Why 2026 Relationship-First Email Marketing is the Future | Retention Nation Podcast In this solo episode of the Retention Nation Podcast, host Isaac Hyman breaks down why relationship-first email marketing is the future of ecommerce retention—and why most brands are stuck focusing on the wrong things. If your brand is obsessing over email design, copy, send frequency, or the “next campaign,” but still struggling with churn, low clicks, and inconsistent revenue, this episode will flip your perspective entirely. Drawing from over a decade of experience leading retention at nine-figure brands and scaling email revenue from $47M to $73M in just 8 months, Isaac explains why most ecommerce brands don’t have an email problem—they have a relationship problem. You’ll learn why clicks are the true signal of trust, how personalization outperforms volume, and how shifting from channel-first to relationship-first email marketing unlocks higher engagement, stronger loyalty, and predictable long-term growth. This episode lays the foundation for modern ecommerce retention, showing how the best brands use customer data, segmentation, and intentional communication to build real relationships—not just send more emails. 10 Key Episode Takeaways You Don’t Have an Email Problem—You Have a Relationship Problem Most ecommerce brands fail at retention because they treat email marketing as a broadcast channel instead of a relationship-building tool. The Better the Relationship, the Better the Return Strong customer relationships lead to higher engagement, better deliverability, more repeat purchases, and increased lifetime value. Clicks Are the Real Metric of Trust Opens don’t equal connection—clicks do. Low click rates are the earliest warning sign of churn and disengagement in email marketing. Sending More Emails Doesn’t Fix Bad Retention Fewer, more intentional, personalized emails outperform high-volume, generic campaigns every time. Personalization Is No Longer Optional in Ecommerce 72% of customers only engage with personalized messaging. Generic emails actively push customers to your competitors. Most Brands Are Sitting on a Goldmine of Unused Customer Data Purchase history, browsing behavior, rewards, location, and predictive data are rarely used—but incredibly powerful for retention. Your ESP Should Act Like a Customer Data Platform (CDP) Tools like Klaviyo and Omnisend shouldn’t just send emails—they should power customer-centric experiences across channels. Segmentation Is How You Scale Relationships One-size-fits-all email marketing kills relevance. Segment by behavior, intent, preferences, and lifecycle stage to build real connections. Great Email Marketing Is About Listening, Not Talking Brands that follow up based on what customers do—not what the brand wants to say—win long term. Retention Is Won Months Before Churn Shows Up According to Harvard Business Review, churn appears 6–8 months after the relationship fails. Fix retention now, not later. If you’re serious about improving retention, scaling ecommerce revenue, and building a better email marketing program this year—start here. Subscribe for weekly retention strategies Like this episode if you want more relationship-first tactics Take action now: Book a Free Email & SMS Audit & Discover The True Revenue Potential of Your List > (https://www.hiflyerdigital.com/book) Loved this episode? Take one of these next steps: Get a FREE Email Marketing & SMS Audit (https://www.hiflyerdigital.com/audit/) Get our Email & SMS Playbook (https://www.hiflyerdigital.com/playbook) Grab my MachX Email Masterclass (https://www.emailmasterclass.com) Subscribe to our Youtube Channel (https://www.youtube.com/channel/UCua3qiAl-LZKzfreEEFW6Qw) Connect with Isaac on LinkedIn (https://www.linkedin.com/in/isaachyman/) Follow us on Instagram (http://www.instagram.com/hiflyerdigital) Book a 15 Minute Discovery Call (https://www.hiflyerdigital.com/book/) The post Why Relationship-First Email Marketing is the Future of Ecommerce | Retention Nation Podcast (https://www.hiflyerdigital.com/podcast/why-relationship-first-email-marketing-is-the-future-of-ecommerce-retention-nation-podcast/) appeared first on Award-Winning Email, SMS & Retention Marketing Agency for Retailers & DTC (https://www.hiflyerdigital.com).

2. 

   9 Jan 2026

   Your 2026 Email & SMS Masterplan: Go From Scrambling to Scaling This Year | Retention Nation Podcast

   Your 2026 Email & SMS Masterplan: How to Go From Scrambling to Scaling This Year! | Retention Nation Podcast Most ecommerce brands don’t have an email problem. They have a planning problem. They wake up Monday and ask: “What campaign are we sending this week?” And then they wonder why their retention is flat, their list is tired, and they’re constantly behind. In this episode, Isaac Hyman breaks down the exact framework he used inside billion-dollar portfolios to stop the chaos and build a system that compounds—without burning the list or the team. You’ll learn how to: Audit your program to find the revenue you’re already sitting on Build a real strategy (not random tactics dressed up as “strategy”) Create a 12-month roadmap that makes weekly execution obvious Use email marketing + SMS the way top brands do: to build relationships that print repeat purchases If you’re done scrambling—and you want a masterplan that scales—press play. 10 Episode Takeaways (Real Actions To Take Now!) If you’re scrambling weekly, you’re losing monthly. Chaos doesn’t scale—systems do. Start with the number. Define your email/SMS revenue target first, then reverse engineer the levers. Most brands “improve” the cosmetics. New designs, new copy, new ESP… while the engine stays broken. Audit before you add. You can’t fix what you don’t measure (list size, CTR, CVR, AOV, flow performance). Strategy comes before tactics. Tactics without strategy = busywork that feels productive and stays unprofitable. Relationships beat volume. More sends won’t fix low trust. Better timing + relevance will. The 4 pillars that scale retention: segmentation → personalization → automation → multiplication. Quarterly roadmap wins: Q1 foundation, Q2 testing, Q3 refinement/investment, Q4 scaling. Data is the tiebreaker. You have opinions. Your customer has behavior. Behavior wins. Execution is easy when the roadmap is clear. Daily tasks should ladder up to the annual goal—or they’re noise. Final Word Most brands think scaling is about sending harder. The top brands know it’s about planning smarter. It’s not just “did we send emails?” It’s “did our email marketing system: Target the right segment? Personalize the experience? Automate the follow-up? Multiply what works across flows, campaigns, and channels?” If you’re working with an email marketing agency and they’re not building: A revenue projection A 12-month roadmap Quarterly testing + refinement cycles A repeatable retention system …you don’t have a strategy partner. You have a sender. Ecommerce retention is a game of compounding. You don’t compound with random weeks. You compound with a masterplan. This is your masterplan. Now go build your 2026 Email & SMS roadmap so it actually does its job — drive repeat purchases, collect data, and scale predictably. Take action now: Book a Free Email & SMS Audit & Discover The True Revenue Potential of Your List > (https://www.hiflyerdigital.com/book) Loved this episode? Take one of these next steps: Get a FREE Email Marketing & SMS Audit (https://www.hiflyerdigital.com/audit/) Get our Email & SMS Playbook (https://www.hiflyerdigital.com/playbook) Grab my MachX Email Masterclass (https://www.emailmasterclass.com) Subscribe to our Youtube Channel (https://www.youtube.com/channel/UCua3qiAl-LZKzfreEEFW6Qw) Connect with Isaac on LinkedIn (https://www.linkedin.com/in/isaachyman/) Follow us on Instagram (http://www.instagram.com/hiflyerdigital) Book a 15 Minute Discovery Call (https://www.hiflyerdigital.com/book/) The post Your 2026 Email & SMS Masterplan: Go From Scrambling to Scaling This Year | Retention Nation Podcast (https://www.hiflyerdigital.com/podcast/your-2026-email-sms-masterplan-go-from-scrambling-to-scaling-this-year-retention-nation-podcast/) appeared first on Award-Winning Email, SMS & Retention Marketing Agency for Retailers & DTC (https://www.hiflyerdigital.com).

3. 

   11 Nov 2025

   The Perfect Black Friday Email Template That Doubles Clicks & Sales! | Retention Nation Podcast

   The Perfect Black Friday Email Template That Doubles Clicks & Sales! | Retention Nation PodcastMost brands treat Black Friday like a fire sale.They carpet-bomb their list with more emails, bigger fonts, louder GIFs, and 70% OFF slapped everywhere like duct tape on a leaking pipe… then wonder why their click rates tank and their Klaviyo bill goes up.The truth?You don’t have a sending problem. You have a template problem.This episode of Retention Nation breaks down a simple truth:If your Black Friday email templates are built for you and not for your customer, you’re leaving serious money on the table.Let’s turn that into a clear, actionable playbook you can actually use.Black Friday Isn’t a “Sale” — It’s a Traffic WarFor five days — from Thanksgiving through Cyber Monday — your customers are getting punched in the inbox from every angle.Hundreds of brands.Hundreds of offers.Hundreds of “LAST CHANCE” subject lines.In that chaos, your only job with email is:Drive qualified traffic to your store, andDo it in a way that gives you data to personalize the next message.That’s it.Email is a traffic generator.Your ads, your affiliates, your influencers, your SMS — they’re all doing the same thing: pushing humans to the place where money changes hands.So if your Black Friday “strategy” is:“Let’s send more emails and hope something hits.”…you’ve already lost.Instead, you need fewer emails, better email design, and a template structure that multiplies clicks, not just shouts louder.The Real Goal of Email Design on Black FridayMost founders and marketers obsess over:Pretty layoutsClever copyFancy animations“On-brand” aestheticsThose things are fine. But they’re a side quest.The primary goal of email design — especially on Black Friday — is this:Get as many relevant clicks from the right people as possible.Because clicks = data.And data = personalization.And personalization = more revenue per send.If someone clicks “Wall Art” in your Wayfair email, that’s not just a click. That’s a signal. Your very next email should look like this:“Cool, you like wall art? Here’s the best wall art for Black Friday.”That’s how the top brands — the retailers with 100,000+ SKUs — win. They don’t just send pretty emails. They send responsive emails. The email changes based on what you told them last time with your click.If your email templates don’t create those click points, you’re flying blind.The C-Four Playbook: How Smart Brands Think About Email DesignMost people think “design” means colors and fonts.That’s amateur hour.Top-performing Black Friday email design follows a simple four-pillar framework — what Isaac calls the C-Four Playbook:ContextCreativesCustomerConversionLet’s break it down.1. Context: Why Are You Sending This?Every email must answer one question first:“What is this email supposed to do?”Is it:Driving early access?Announcing the main Black Friday deal?Pushing a last-chance offer?Showing curated picks?If the context is vague, the email feels like noise. Your template has to reflect the purpose of the message — not just “Black Friday vibes.”2. Creatives: Yes, Make It Look Good… But With a JobCreatives = your visuals: hero images, banners, product shots.Bad brands design to impress themselves.Good brands design with a job description:This hero image must grab attention and communicate the deal in 1–2 seconds.This banner must reinforce value (free shipping, free returns, etc.).This product block must make it obvious what to click next.If a block doesn’t push the customer forward in the journey, it’s decoration, not design.3. Customer: Personalization or BustHere’s the punchline:Without personalization, your design doesn’t matter. You might as well send a flyer.If the customer doesn’t see themselves in the email, they don’t click.No click = no data.No data = no smarter next email.

4. 

   3 Nov 2025

   3 Email & SMS Strategy Flaws Secretly Draining Your Ecommerce Revenue! | Retention Nation Podcast

   3 Email &amp; SMS Strategy Flaws Secretly Draining Your Ecommerce Revenue! | Retention Nation PodcastAre your email and SMS marketing efforts silently leaking profit? In this must-listen episode of Retention Nation, host Isaac Hyman—former VP of Retention and founder of HiFlyer Digital—dives deep into the three foundational strategy flaws that are secretly draining your ecommerce revenue.Isaac shares insider lessons from managing 9- and 10-figure brands, revealing how even the most advanced teams often get the basics wrong. You’ll discover:Why most brands put tech before strategy—and how that mistake limits growth.The untapped power of a data dictionary and how knowing your data can double conversions.How to finally balance your campaigns and flows for predictable, scalable retention revenue.This episode is packed with actionable frameworks, real-world examples, and strategic insights to help ecommerce brands move from chaos to clarity. Whether you’re a founder, marketer, or retention pro, you’ll walk away knowing how to build a strong foundation for email marketing, SMS, and long-term customer loyalty.Key Takeaways:Strategy Comes Before TechnologyDon’t let your ESP or tools dictate your marketing approach—your strategy should drive your choice of tech, not the other way around. The right strategy makes every tool more effective.Build on the Four Pillars of RetentionEvery successful email and SMS program is rooted in Segmentation, Personalization, Automation, and Multiplication—the core framework Isaac uses to scale 9- and 10-figure brands.Adopt a Customer-Centric MindsetShift your focus from pushing products to building relationships. Retention success starts when you think about the customer first, not just what you’re selling.Your Data is Your Secret WeaponMost ecommerce brands have hundreds of unused data points. Creating a data dictionary helps you understand, organize, and activate that information for smarter campaigns and flows.Design and Copy Are Byproducts of StrategyBeautiful design and catchy copy matter—but they should be the result of a strong personalization strategy, not the foundation of your email program.Balance Campaigns and Flows for Predictable RevenueBrands that rely too heavily on campaigns or flows lose consistency. The magic happens when they work in harmony—driving traffic and following up automatically.Data-Driven Decisions Beat GuessworkStop guessing which email to send next. Use your data to identify what customers actually want—and deliver it through personalized campaigns that convert.Retention is Built, Not BoughtBuying new tools won’t fix weak foundations. True retention growth comes from refining your strategy, improving data use, and aligning your tech with your goals.Measure What Matters MostInstead of obsessing over open rates, focus on metrics tied to customer lifetime value, repeat purchase rate, and segmentation performance—the real indicators of retention success.Think Like a 10-Figure BrandAdopt the mindset of the biggest ecommerce players: strategy first, data second, tech third. Build predictable, profitable systems that turn one-time buyers into lifetime customers.Take action now:Book a Free Email &amp; SMS Audit &amp; Discover The True Revenue Potential of Your List &gt; (https://www.hiflyerdigital.com/book)  Loved this blog post? Take one of these next steps:Get a FREE Email Marketing &amp; SMS Audit (https://www.hiflyerdigital.com/audit/)* Get our Email &amp; SMS Playbook (https://www.hiflyerdigital.com/playbook)* Grab my MachX Email Masterclass (https://www.emailmasterclass.com)Subscribe to our Youtube Channel (https://www.youtube.com/channel/UCua3qiAl-LZKzfreEEFW6Qw)Connect with Isaac on LinkedIn (https://www.linkedin.com/in/isaachyman/)<a href="http://www.instagram.

5. 

   10 Jul 2025

   The Black Friday Popup Playbook: Retention Secrets from Alia Popup’s Shaan Arora | Retention Nation Podcast

   The Black Friday Popup Playbook: Retention Secrets from Alia’s Shaan Arora | Retention Nation PodcastIn this episode of Retention Nation, we’re joined by Sean Aurora, the 24-year-old founder of Alia Popups (https://www.alialearn.com/), to uncover the hidden power of popups in your ecommerce strategy. With over 1,400 Shopify brands and $3.5M in ARR, Sean shares how rethinking popups can unlock the next level of email marketing and customer retention—just in time for Q4 and Black Friday prep.We explore:Why traditional popups fail—and how Alia redefines the customer journeyHow top brands like Dermatology and Firebelly Tea use popups to capture zero-party dataStrategic ways to convert different traffic sources with dynamic, targeted popupsReal-world tactics to boost SMS and email opt-in ratesThe role of popups as dynamic site elements—without developer liftHow to build your Q4 tech stack now to dominate during the holidaysWhether you’re scaling to 8-figures or looking for a better growth lever, this is your crash course in high-converting popup strategies that fuel real retention and revenue!Key Takeaways:Retention Begins at the PopupThe first step to long-term retention is capturing attention early—with smart, intentional popups that create a meaningful first impression.Black Friday Popups Must Be Built for Speed and ScaleYou can’t afford to test popups during Q4—brands should finalize and optimize their popup stack in July and August, not November.Generic Popups Are DeadSuccessful ecommerce brands personalize popups based on traffic source, device, location, and purchase intent—and see higher opt-in and conversion rates as a result.On-Site Offers and Popups Must AlignDisconnect between the offer on your popup and your site’s banner kills trust. Make sure your popup mirrors your sitewide sale during Black Friday.Zero-Party Data Is the New Power PlayAsking simple, meaningful quiz questions in your popup not only boosts opt-ins but delivers customer insights you can use to personalize post-signup flows.AI-Driven Popups Boost Performance Without OverengineeringAlia’s AI triggers and conditional logic allow brands to show the right message at the right time—without adding dev time or complexity.SMS Collection Is Essential—Especially for Gen ZBrands targeting younger audiences should prioritize SMS over email, using higher incentives and first-step SMS capture strategies in their popups.Alia Popups Show On-Site CVR &amp; Bounce RatesUnlike most popup tools, Alia shows how popups affect actual on-site conversion and bounce—making it easier to optimize for both acquisition and performance.Popups Are the Poor Man’s Dynamic YieldWithout site dev resources, popups can act as dynamic, kinetic layers to your website—creating movement, interaction, and engagement with less effort.Always Be Testing (ABT)Shaan emphasizes that testing different popup formats, triggers, and offers is critical to long-term success—especially ahead of Q4. Take action now:Book a Free Email &amp; SMS Audit &amp; Discover The True Revenue Potential of Your List &gt; (https://www.hiflyerdigital.com/book)  Loved this blog post? Take one of these next steps:Get a FREE Email Marketing &amp; SMS Audit (https://www.hiflyerdigital.com/audit/)* Get our Email &amp; SMS Playbook (https://www.hiflyerdigital.com/playbook)* Grab my MachX Email Masterclass (https://www.emailmasterclass.com)Subscribe to our Youtube Channel (https://www.youtube.com/channel/UCua3qiAl-LZKzfreEEFW6Qw)Connect with Isaac on LinkedIn (https://www.linkedin.com/in/isaachyman/)Follow us on Instagram (http://www.instagram.com/hiflyerdigital)Book a 15 Minute Discovery Call (https://www.hiflyerdigital.com/book/)

6. 

   15 May 2025

   How Michael Hodgen at Freedom Ravewear Uses AI to Drive Retention and Loyalty | Retention Nation Podcast

   Founder Michael Hodgen of Freedom Ravewear discusses with host Isaac Hyman how he leverages AI tools to enhance customer relationships, improve product development, and boost employee productivity in his ecommerce business in this interview.

7. 

   18 Nov 2024

   The Ultimate Cyber 5 Email Gameplan That Will Crush Your Black Friday Sales | Retention Nation Podcast

   This episode unveils email marketing strategies used by major e-commerce brands to maximize revenue during the Cyber 5 weekend, offering actionable insights.

8. 

   17 Nov 2024

   How Mike Abadi from Sunday Citizen Uses Product Innovation to Drive Retention | Retention Nation Podcast

   Isaac Hyman interviews Mike Abadi, who reveals how Sunday Citizen uses product innovation to drive retention, offering insights into boosting customer lifetime value.

9. 

   14 Nov 2024

   Black Friday SMS Strategies Ecommerce Brands Can’t Miss | Retention Nation Podcast

   Isaac Hyman explores SMS marketing strategies that e-commerce brands implement to boost Black Friday and Cyber Monday sales, focusing on customer lifetime value.

10. 

    12 Aug 2024

    Elevated Service, Elevated Retention: How Olivia Parker and TalentPop Drive Loyalty Through Outstanding Customer Service | Retention Nation Podcast

    Mehdi Farsi reveals how State Bicycle Co. leverages high-quality products and strategic collaborations to achieve impressive customer retention in the competitive cycling market, in an interview with Isaac Hyman.

11. 

    5 Aug 2024

    How Garth Watrous Retains Customers with Customer Experience at American Hat Makers | Retention Nation Podcast

    Mehdi Farsi discusses State Bicycle Co.'s customer retention strategies, including the impact of product quality, collaborations, and community events, in an interview with Isaac Hyman.

12. 

    2 Aug 2024

    Driving Loyalty in the Ebike Industry: Andrew Mosko’s Retention Tips from Juiced Bikes | Retention Nation Podcast

    Mehdi Farsi reveals State Bicycle Co.'s strategies for retaining customers through high-quality products and unique brand collaborations in the competitive bicycle market, interviewed by Isaac Hyman.

13. 

    21 Apr 2024

    Riding High: Mehdi Farsi Reveals State Bicycle’s Retention & Loyalty Insights | Retention Nation Podcast

    Mehdi Farsi, co-founder of State Bicycle Co., shares customer retention insights and strategies that have fueled the company's remarkable growth in the competitive cycling market in an interview with Isaac Hyman.

14. 

    12 Apr 2024

    Behind the Scenes of BattlBox’s “Out of the Box” Retention Success w. John Roman | Retention Nation Podcast

    John Roman, CEO of BattlBrands and BattlBox, reveals innovative customer retention strategies, including community building and unique brand partnerships, that foster lasting customer relationships at BattlBox in this interview.

15. 

    8 Apr 2024

    Why Craig Romero’s 8-Figure Beauty Brands Seeks Retention Experts The Grow With Him | Retention Nation Podcast

    Isaac Hyman interviews Craig Romero about building fanatic communities around beauty brands, using data to identify trends, and scaling businesses through strategic partnerships.

16. 

    1 Apr 2024

    How Ovadia Labaton Scaled Multiple Brands to 8-Figures | Retention Nation Podcast

    On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Ovadia Labaton, founder of The Perfect Jean and investor in Kidbox, on how he successfully scaled multiple ecommerce brands to 8-figures and beyond. You'll learn how product is everything when it comes to customer retention, how email & SMS marketing is a lot like dating and why COVID-19 accelerate his brands to the next level.

17. 

    31 Mar 2024

    How Debbe Simmons of BicycleWarehouse.com Saved Her Time & Tripled Revenue in 90 Days | Retention Nation Podcast

    How Debbe Simmons of BicycleWarehouse.com Saved Her Time &amp; Tripled Revenue in 90 Days | Retention Nation Podcast Running an ecommerce store requires wearing a lot of marketing hats at the beginning. As your brand scales, though, you slowly realize the need for seasoned marketing experts who can achieve more results in half the time. True to the Pareto Principle, the more time you spend doing things you&#8217;re NOT the expert in sacrifices results and creates time inefficiencies. The rule of thumb: hire email &amp; SMS marketing experts who play at what you have to work at. On this week&#8217;s Retention Nation Podcast episode, Isaac Hyman is sharing the case study of Debbe Simmons from Bicycle Warehouse and how she overcame her &#8220;unimaginable time constraints&#8221; and tripled her revenue in less than 90 days. Loved the takeaways from our Retention Nation podcast? Take one of these next steps: Get our Email &amp; SMS Playbook (https://www.hiflyerdigital.com/playbook) Get a FREE Email Marketing &amp; SMS Audit (https://www.hiflyerdigital.com/audit/) Subscribe to our Youtube Channel (https://www.youtube.com/channel/UCua3qiAl-LZKzfreEEFW6Qw) Connect with Isaac on LinkedIn (https://www.linkedin.com/in/isaachyman/) Follow us on Instagram (http://www.instagram.com/hiflyerdigital) Book a 15 Minute Discovery Call (https://www.hiflyerdigital.com/book/)

18. 

    29 Mar 2024

    7 Ways to Turn One-Time and “Sometime” Buyers into Lifetime Buyers | Retention Nation Podcast

    On our inaugural Retention Nation podcast episodes, hosted by Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, you'll learn the top 7 ways to turn your one-and-done and sometime buyers into lifetime buyers! We dive into latest market research from Harvard Business Review, McKinsey, Statista and more, distilling it all down into seven data-driven ways that will keep customers coming back for more, keeping competitors at bay and maintaining a profitable ecommerce business! Now that you've identified your customer churn issues, you can start keeping customers forever using these strategies. This episode is must-listen for brands looking to grow customer lifetime value and unlock the true lifetime value from every customer on your list!

19. 

    26 Mar 2024

    7 Reasons Your Customers Will Churn and Leave Your Brand This Year (And Never Shop Again!) | Retention Nation Podcast

    On our inaugural Retention Nation podcast episode, hosted by Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, you'll learn the top 7 reasons for why customers churn, leave your brand after one purchase and never shop again! We dive into latest market research from Harvard Business Review, McKinsey, Statista and more, distilling it all down into seven data-driven reasons for why 3 out 4 customers leave ecommerce brands after one purchase and never shop with you again! Before you can enhance your customer retention opportunities, you have to solve your customer churn challenges. This episode is must-listen for brands looking to grow customer lifetime value and unlock the true lifetime value from every customer on your list!

Who has been a guest on Retention Nation

Names identified in recent episode analyses. Showing up to five guests.

• Michael Hodgen
• Mike Abadi
• Mehdi Farsi
• Garth Watrous
• Andrew Mosko

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

38,083

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

33

Social presence

0

YouTube

76

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.