rethink.fm

About rethink.fm

The forward-thinking podcast about technology and user experience design.

Publisher

Cathi Bosco

Category

arts · business · education

Language

en

Explicit

No

First episode

2 Aug 2016

Latest episode

2 Nov 2025

Latest episodes

4 of 54 episodes have a transcript.

1. 

   2 Nov 2025TRANSCRIPT

   Episode 53: Signals, Strategy, and Personalization that Connects – with Sarah Fruy

   Sarah Fruy, fractional CMO, explores data-driven personalization strategies, emphasizing data hygiene and authentic human connection in AI-driven marketing, in this interview.

2. 

   4 Oct 2025TRANSCRIPT

   Untangling Enterprise Data via Ontologies – with Rho Lall

   AI analytics engineer Rho Lall illuminates how ontologies clarify enterprise data, enabling leaders to cut through noise and leverage data maturity for effective AI strategies in this interview.

3. 

   21 Sept 2025TRANSCRIPT

   Episode 51: The Architecture of Knowing – with Jessica Talisman

   Information architect Jessica Talisman discusses the architecture of knowing, exploring how information frameworks improve user experiences and support business goals in this interview.

Inside a recent episode

Episode 53: Signals, Strategy, and Personalization that Connects – with Sarah Fruy

Published 2 Nov 2025 · Transcript excerpt

[…] So for example, like I work with a lot of enterprise companies that have an enterprise offering and there's a sales seems, we have a pitch deck. So you don't have 20 pitch decks to start, right? You start with one pitch deck, you get that general presentation down and then we start to personalize it for different personas. So you start to break it up by industry or jobs function, different things like that. And that's how I started to kind of like break those things down. I take a similar approach to websites. So having that core messaging down that core user journey strategy down and then thinking about, okay, what are like the top three personas or verticals or segments that I want to personalize this space for. […]

Who has been a guest on rethink.fm

Names identified in recent episode analyses. Showing up to five guests.

• Sarah Fruy
• Rho Lall
• Jessica Talisman
• Carmelina Piedra
• Pavel Samsonov

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

569

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

10

Social presence

0

YouTube

66

Engagement

75