Rev & Reach by PopSpeed®

About Rev & Reach by PopSpeed®

On PopSpeed® Digital Marketing LLC's official podcast, we're talking about insider tips on securing ROI from your marketing efforts. Social media marketing WORKS - tune in and we'll prove it!

Publisher

PopSpeed® Digital Marketing

Category

business · business · business

Language

en

Explicit

Yes

First episode

31 Mar 2025

Latest episode

14 Oct 2026

Latest episodes

30 episodes in the feed.

1. 

   14 Oct 2026

   Build Your List, Save Your Business

   Build Your List, Save Your Business Your social followers aren’t yours. Your email list is. In this episode, Lori Jo Vest explains why email should never be deprioritized, how to choose a platform that keeps you out ofthe spam folder, and how to balance newsletters with one-topic promos. She also shares the sending cadence PopSpeed  recommends for most small businesses.Short and sweet: if you don’t have a list yet, start one today. Themes discussed in this episode: Why you own your email list but not your social followers Email as a revenue tool, not a broadcast tool Choosing a platform: Constant Contact and Mailchimp Sender authentication, spam flags and protecting your sending reputation Newsletters vs. one-topic promotions Email cadence for small businesses Episode Highlights 00:55 – Lori makes the case for email: you own your list, but you don’t own your social followers. Email is an asset you control, not one gated by an algorithm.01:26 – Every campaign PopSpeed sends to a client list produces a measurable spike in clicks, replies, donations and bookings. PopSpeed’s own list started with 41 people.02:00 – Why PopSpeed works in Constant Contact and Mailchimp, and how both platforms authenticate sender identity to cut down on emails landing in spam or getting flagged as phishing.03:10 – A cautionary tale: a client’s list, moved from an internal email system, got marked as spam and Constant Contact shut down the send. The fix was a line at the top of the email explaining why recipients were getting it and how to unsubscribe.04:45 – Why a spam flag is hard to shake, and why sending promotional email from your internal system is worth rethinking.05:50 – Newsletters build relationship and trust over time. One-topic promos drive a specific action. The best practice is to mix them.08:15 – Cadence: one email per week is the ceiling. One to two a month is more typical fora small business. And always ask readers to share. Top Quotes “You own your list. You do not own your social followers.”“The list is a demand lever, not just a newsletter.”“An email list isn’t a broadcast tool; it’s a revenue tool.”“Good advice for free is what develops relationships that lead to business.”“Help as many people as you can.” Key Takeaways & Action Items Start your list today. Size doesn’t matter at the start. PopSpeed’s list began with 41 people, and every one was a meaningful, valuable contact.Use a dedicated email platform. Constant Contact and Mailchimp authenticateyour sender identity, which helps keep your emails out of spam and makes you lookmore credible.Tell people why they’re hearing from you. When you move a list to a new platform, add a line at the top explaining why they’re receiving the email and how tounsubscribe.Don’t just promote. Fill your newsletter with helpful, useful content, and link todeeper resources like a podcast episode.Save one-topic promos for one action. Use them for a sale, a webinar sign-up or alimited offer.Keep your cadence in check. One email per week is the ceiling. One to two a month is more typical for a small business.This week’s challenge. Add a line to your next email asking readers to share it withanyone who could benefit.

2. 

   12 Aug 2026

   In-Person Events in a Virtual World

   Host Lori Jo Vest interviews Nicole Lapointe, Founder of GatherPointe, about why in-person events remain vital and how to strategically plan them for maximum impact.

3. 

   7 Jul 2026

   Nobody Wants Your About Page: Why Short-Form Video Wins

   Host Lori Jo Vest explains how short-form video builds trust and drives conversions, offering a simple formula for businesses to create compelling content.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 20 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

39

Social presence

0

YouTube

0

Engagement

0

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Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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