- 17
- Episodes
- 2025
- First episode
- 2K
- YouTube views
About Revenue By Design
Revenue By Design Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. dionne@revenue-bydesign.com https://rbd-advisory.com/
- Publisher
- Inspired Choices Network
- Category
- business
- Language
- en
- Explicit
- Yes
- First episode
- 18 Mar 2025
- Latest episode
- 18 Mar 2025
Latest episodes
17 episodes in the feed.
18 Mar 2025
Unshakeable: Leading With Resilience Through Adversity, Change & Challenge – James Elliot
Revenue By Design Unshakable: Leading with Resilience Through Adversity, Change & Challenge In today’s world, change is relentless (if not, the norm!), adversity is inevitable, and challenges are bigger than ever. As a leader, your ability to navigate uncertainty and foster resilience in your team isn’t just a nice-to-have—it’s the key to sustained success. This high-impact talk is designed for CEOs and senior leaders who want to strengthen their own resilience while building unshakable teams that thrive in the face of adversity. You’ll discover how to: Stay mentally tough and emotionally agile under pressure Lead with confidence during times of uncertainty, change, and challenge Create a culture where resilience is the norm, not the exception Help your team bounce back stronger and stay engaged, no matter what comes their way In today’s fast-paced world, success depends on effective leadership and motivated teams. James R. Elliot stands out among corporate keynote speakers. He is a beacon of transformative change and empowerment. As a keynote speaker & workshop facilitator, he offers more than speeches - he delivers experiences that leave lasting impressions on his audience. Among corporate event speakers, his impact is unique and profound, making him a top choice for any event keynote speaker role. The real win? The impact you’ll make. Financial rewards? Sure, but the joy comes from creating positive ripples. Ready to unleash your potential? Your journey begins with a ‘yes.’ Let’s dive in! james@unleashyourpower.com https://limitless-entrepreneur.com/ https://www.facebook.com/james.elliot.399 https://www.instagram.com/james_r_elliot/ https://www.linkedin.com/in/jamesrelliot/ Through real-world insights, powerful strategies, and inspiring stories, you'll walk away with a proven framework to turn obstacles into opportunities and setbacks into comebacks. Because in times of great challenge, true leadership isn’t about avoiding adversity—it’s about mastering it. Are you ready to lead with resilience? ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
AI Precision Targeting for Better Conversations & Faster Conversions – Desiree-Jessica Pely, PhD
Revenue By Design Are you ready to rise above guesswork and dominate your market by focusing on the customers who truly matter? In this session, Dr. Desiree-Jessica Pely reveals how AI-powered customer targeting transforms both inbound and outbound efforts into strategic, high-impact engagements. You’ll learn how advanced intelligence uncovers the signals and characteristics of your best leads, enabling your teams to duplicate winning approaches across your pipeline—in minutes. Real-world results speak for themselves: organizations have reported a 300% increase in email response rates, 2x account penetration, and 30% higher engagement simply by honing in on high-value and high-intent prospects. By seamlessly integrating data from across your CRM, marketing platforms, and sales enablement tools, you can align your entire go-to-market organization around the same clear Ideal Customer Profile (ICP). This alignment not only spares your team from chasing low-potential leads, it also boosts their confidence—arming them with data-driven insights that validate a prospect’s specific needs, so they can step into conversations with executive stakeholders ready to prove real value. Consultative selling at scale -- with real humans, not AI SDRs. If you’ve ever felt that your strategy is scattered or your teams are stretched thin, this talk will show you how to systematically identify, prioritize, and convert top-tier opportunities. Whether you’re aiming to optimize inbound funnels or supercharge outbound campaigns, AI-powered targeting provides the precision and speed you need to drive sustainable growth, empower your teams, and consistently win over decision-makers. Desiree-Jessica Pely, PhD, brings a bold new vision to B2B sales, go-to-market strategy, and revenue growth, uniting financial market intelligence and deep customer profiling to give businesses an undeniable edge. As Co-Founder and CEO of Loyee.ai, Jessica has built a platform that empowers revenue teams to capture high-value markets—turning complex signals into actionable, data-driven insights. Armed with a PhD in Financial Economics and a background in Computer Science, Jessica applies both academic rigor and entrepreneurial savvy to every project. Her early research alongside Nobel Laureate Richard Thaler fueled her fascination with how behavioral economics shapes decision-making—insights she now channels into advanced predictive modeling for real-world sales and marketing. Jessica’s passion for transforming GTM strategy was sparked by a common pain point: teams drowning in data yet lacking the insights to focus on accounts that truly move the needle. Determined to solve this, she launched Loyee.ai, a platform that pinpoints ideal customers, tracks shifting market dynamics, and helps organizations penetrate the right markets faster. Under her leadership, Loyee.ai fuses finance-backed intelligence with AI-driven research agents, enabling companies to ditch guesswork for precision targeting. Dubbed the “Queen of Leads,” Jessica has been named among the Top 100 People in SaaS and leads one of the Top 50 GTM Startups. Beyond Loyee.ai, she’s an active mentor, investor, and coach, driven to support the next wave of SaaS, FinTech, and AI innovators. jessica.pely@loyee.ai https://www.loyee.ai https://www.instagram.com/desireejessica/ https://www.linkedin.com/in/pely/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
How to Create Humanized Content for Answer Engines – Jason Patel
Revenue By Design Creating humanized content for answer engines is a critical skill in today’s AI-driven digital landscape. Answer engines, such as ChatGPT, Siri, and Alexa, are AI-powered tools designed to provide direct, concise answers to user queries by leveraging natural language processing (NLP) and machine learning technologies. Unlike traditional search engines that offer a list of links, answer engines deliver immediate responses tailored to user intent. **How AEO Differs from SEO** Answer Engine Optimization (AEO) focuses on structuring content to provide direct answers for AI platforms, prioritizing user intent and concise responses. In contrast, Search Engine Optimization (SEO) aims to rank content higher in search engine results pages (SERPs) by optimizing for clicks and traffic. While SEO emphasizes keywords and backlinks, AEO requires structured data, conversational tone, and alignment with AI algorithms to ensure inclusion in generative AI responses. The shift from clicks to answers represents a paradigm change in how visibility is achieved online. **The Future of Marketing for AEO** Marketing strategies will evolve significantly with the rise of AEO. Brands must prioritize creating authoritative, user-centric content that answers specific questions directly. This includes adopting conversational formats like FAQs and how-to guides while optimizing for featured snippets and voice searches. As consumer behavior increasingly favors zero-click solutions, businesses will need to align their content strategies with AI-driven platforms to maintain visibility and engagement. **Scaling Content Creation for Answer Engines** To create content at scale, marketers can leverage AI tools while maintaining quality standards. Strategies include: - Identifying long-tail keywords and user intent behind queries. - Structuring content into clusters around core topics to enhance topical authority. - Using AI-driven workflows for efficient content generation, such as prompt customization and few-shot learning techniques. By integrating scalability with precision, brands can meet the growing demand for high-quality, humanized content tailored for answer engines. Jason Patel is an exited founder and marketing leader. He previously sold an education technology company before starting Open Forge AI, which helps marketing teams create content for Answer Engine Optimization. Jason is a history nerd, jiujitsu purple belt, and outdoorsman. He lives just outside of NYC with his wife and sweetheart rat terrier. jason@openforge.ai https://www.openforge.ai/ https://www.instagram.com/jasonpatel13/?hl=en https://www.linkedin.com/in/pateljason/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Human Centered Design for Tech User Adoption – Shannon J. Gregg, PhD
Revenue By Design In this session, learn about the intersection of academic theory and practical application to understand how to develop and deploy technology that your users will actually USE. Understanding the theories of Adult Learner Theory, Diffusion of Innovations, and Change Management and how they can couple with Stanford's Design Thinking will help to drive adoption of your technology. Attendees will learn these theories and how to immediately apply them to the golden triangle of People/Process/Technology. Session Outcomes: Acquire a deep understanding of key theories such as Adult Learner Theory, Diffusion of Innovations, and Change Management, and their relevance to technology adoption. Learn how to integrate Stanford's Design Thinking into the development and deployment of user-centric technology solutions. Develop actionable strategies to apply these concepts to the People, Process, and Technology framework, enhancing user engagement and adoption. Shannon J. Gregg, PhD, MBA, is an aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Shannon is known as a change agent, particularly in M&A environments (VC/PE), with successful track record of integrating process, product/service pricing and pricing methodologies, and notably, global teams, with cultural sensitivity. Having stood up three sales operations teams in technology firms, Dr. Shannon Gregg is no stranger to the needs of a growing company to identify efficient and effective sales process in order to drive revenue as quickly as possible. She’s hyper focused on improving sales productivity and optimization and is known for her ability to hone in on areas to improve with a lean approach, and her charismatic candor. Dr. Gregg is the president of Cloud Adoption Solutions, a sales process and Salesforce.com consulting practice, and she also provides keynote talks, consulting and workshops on sales productivity. Her popular book, “It’s About Time,” is available now, and is being used by sales teams across the country to refocus on what’s really important to drive revenue and results. She also instructs the Professional Selling course at Point Park University. Shannon delights sales teams, sales management, and executive sponsors with her ability to improve sales to drive results. She earned her BA from the University of Pittsburgh, her MBA in Management and her PhD in Community Engagement from Point Park University. info@cloudadoption.solutions https://cloudadoption.solutions/ https://www.facebook.com/ShannonJGreggMBA/ https://www.instagram.com/shannonjgregg/?hl=en https://www.linkedin.com/in/shannonjgregg/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Connection is Currency: How EQ Drives Business Success – Jenelle Friday
Revenue By Design In today’s fast-paced business world, success isn’t just about strategy—it’s about connection. The way we engage with colleagues, customers, and teams determines our influence, impact, and bottom-line results. Emotional Intelligence (EQ) isn’t a soft skill—it’s the foundation of every meaningful interaction, and when applied strategically, it becomes the most valuable currency in business. In this engaging and tactical session, we’ll explore how Emotional Intelligence fuels customer retention, leadership effectiveness, and revenue growth. We’ll break down the EQ-driven behaviors that create trust, increase team performance, and lead to business outcomes that matter—from closing deals to strengthening long-term partnerships. Attendees will learn: ✅ Why EQ is the missing link between business success and lasting relationships. ✅ How leaders can cultivate connection to drive loyalty, innovation, and engagement. ✅ The role of self-awareness, self-regulation, and empathy in high-stakes decision-making. ✅ How businesses can create emotionally intelligent cultures that attract and retain top talent. Through real-world case studies, interactive exercises, and powerful insights, this talk will challenge outdated leadership and sales models, proving that the businesses and leaders who prioritize human connection outperform those who don’t. Bottom Line: People don’t do business with companies—they do business with people. When Emotional Intelligence is applied tactically, it transforms how we sell, serve, lead, and grow. If you’re ready to harness the power of EQ as your greatest business asset, this session is for you. 🚀 Let’s redefine success by making connection the currency that drives it. Jenelle Friday is a dynamic keynote speaker, EQ strategist, and founder of LionHeartCS, where she helps professionals and businesses transform Emotional Intelligence into real-world impact. With a deep expertise in tactical EQ, leadership development, and customer success, Jenelle equips leaders with actionable strategies to build trust, enhance communication, and drive business growth. Known for her engaging, no-fluff approach, she challenges outdated leadership models and empowers organizations to make connection their greatest currency. lionheartcs23@gmail.com https://www.jenellefriday.com/ https://www.facebook.com/LionHeartCSJF/ https://www.linkedin.com/in/jenellefriday/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
How to Communicate for Comprehension – Dionne Mejer
Revenue By Design Effective communication is more than just exchanging words—it's about ensuring those words are understood and acted upon. In our fast-paced world, the ability to communicate for comprehension is a crucial skill that fosters clarity and connection. This talk will explore the art and science of impactful communication, offering practical strategies to enhance understanding in both personal and professional interactions. **Why is this important? ** In both our personal and professional lives, misunderstandings can lead to conflict, inefficiency, and frustration. When we communicate for comprehension, we bridge gaps in understanding, leading to better collaboration, stronger relationships, and more effective problem-solving. By prioritizing clear communication, we can transform our interactions, ensuring that our messages are received as intended. **RbD Exercise: Annual Planning and Personal Professional Purpose Statement** As part of this talk, participants walk through the Revenue by Design (RbD) exercise, focusing on annual planning and crafting a personal professional purpose statement. This exercise is designed to provide clarity and direction for the year ahead, aligning personal and professional goals with one's core values and aspirations. During the annual planning segment, participants will: 1. Reflect on the past year, identifying successes, challenges, and lessons learned. 2. Set clear, achievable goals for the upcoming year, both professionally and personally. 3. Develop a detailed action plan to reach these goals, ensuring accountability and progress. In the personal professional purpose statement segment, participants will: 1. Articulate their core values and how they align with their professional aspirations. 2. Define their unique strengths and how they can be leveraged in their career. 3. Craft a concise purpose statement that serves as a guiding principle for their professional journey. **Outcome** By completing these activities, participants will gain clarity on their goals, enhance their self-awareness, and foster a deeper understanding of others. They will leave equipped with the tools to communicate more effectively, see the perspectives of those they interact with, and build stronger, more meaningful connections. A 25+-year Sales veteran and executive, Dionne leverages her superpower of a recovering perfectionist and people pleaser to inspire leaders and professionals how to Lead with Soul™! As the Founder of RbD, Dionne works with organizations to transform their mindset and skillset to create stronger team environments. She does this through coaching, speaking and facilitating workshops delivering insight and learnings from 25+ years of experience. She’s helped organizations create and deploy programs that shape teams to be Agile, Fast, Flexible, Fluid, and Successful! She’s the author of “The Stepped Approach” and a highly sought after speaker. Dionne@revenue-bydesign.com https://rbd-advisory.com/home-6110 https://www.linkedin.com/in/dionnemejer/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Six Questions to Create Extraordinary Conversations – David Bush
Revenue By Design Great conversations drive connections, influence, and success. In this engaging presentation, you'll discover six powerful questions that spark deeper dialogue, build trust, and unlock extraordinary results in business and life. Whether you're leading a team, closing a deal, or strengthening relationships, these questions will transform the way you communicate and connect. David Bush is a renowned business coach and marketing strategist, known for his ability to create highly effective lead generation and sales systems that deliver a continuous stream of qualified leads and extraordinary sales growth. As President of BDR.ai, David leverages his decades of experience in sales, marketing, and business development to help entrepreneurs and top sales executives build scalable, sustainable businesses. David@bdr.ai https://www.bdr.ai https://www.facebook.com/davidbush65 https://instagram.com/davidbush65 https://www.linkedin.com/in/david-bush-4875248/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
How to Build a Repeatable Revenue Architecture – Maria Trysla
Revenue By Design Transform your entire revenue ecosystem into a powerhouse of efficiency and growth by aligning your go-to-market leaders with a data-driven strategy. Revenue Architecture is a continuous process to align and integrate marketing, sales, and customer service to achieve more accelerated, predictable, and sustainable revenue performance - enabling an optimal exchange of value at every stage of the customer lifecycle. Revenue Architecture embodies the principles of recurring revenue and unites all revenue-generating functions—Sales, Marketing, and Customer Success—under a single, cohesive operating model with a shared language and unified objectives. By delivering an optimal exchange of value at every stage of the customer lifecycle, Revenue Architecture helps to accelerate a ‘flywheel effect’ by attracting and engaging ideal customers as prospects that are more likely to respond, selling more easily based on product-market-fit, helping customers realize better outcomes, retaining more, deepening and expanding relationships based on value, and building greater advocacy for your brand. Maria is a Global Marketing Executive Advisor or Fractional CMO focused on architecting data-driven, AI-enabled digital strategies for exponential growth. With more than 30 years of marketing experience, she provides proven leadership experience as CEO and CMO with a track record of driving revenue growth and successful exits with expertise spanning high-growth startups to global enterprises. In working with Maria, you'll enable cutting-edge business methodologies combined with strategic oversight and practical execution. maria@tryenterprise.net https://octaingrowth.com/our-team/ https://www.linkedin.com/in/mariatrysla/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
A Unified Perspective: Blindness + Standardization = Human Inclusion – Tim Beck
Revenue By Design The world is changing faster than most of us can keep up with. The rise of disconnected systems, custom setups, and endless integrations has made it harder for people to connect and collaborate. In this episode, we’ll explore how to bring different business systems together, making them accessible to everyone, especially the blind community. We’ll also discuss the importance of standardizing data so teams can work on the same goals and create a more inclusive workplace. Whether it’s unifying systems, setting standards, or ensuring everyone is included, we’ll cover it all. Tim Beck, CEO of SAASTEPS, helps businesses unlock the full power of Salesforce by transforming complex revenue operations into seamless, automated processes. With deep expertise in RevOps, he leads SAASTEPS in transforms Salesforce into a Customer Revenue Machine, implementing their solution SAASRAM (Revenue Autonomously Managed) automating subscription management, billing, renewals, and more. His customer-first approach ensures companies streamline workflows, gain real-time revenue insights, and drive growth through flawless data automation. tim@saasteps.com https://saasteps.com/ https://facebook.com/timothy.beck.127 https://instagram.com/timbeckjr https://www.linkedin.com/in/saasteps/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Harmonizing Go-to-Market Functions for Efficient Growth – Daren Lauda
Revenue By Design Align Sales, Marketing, and Finance teams with a focus on fostering deeper internal and external relationships while harmonizing technologies for efficiency and profitable, human-centered growth. With over 30 years in the industry, Daren Lauda is a highly accomplished and versatile professional with a rich background in the technology and business sectors. Daren began his career as an Infantry Team Leader in the US Army. Leveraging his military experience, he transitioned into the corporate world and made a lasting impact in senior leadership roles at Fortune 500 technology companies like Fortive, PTC, and Salesforce. He also helped grow notable start-up companies, including Arbortext, Tririga, Mavenlink, and DispatchTrack. He is also the Founder of two companies, Outset and Second Step. daren@outsetops.com https://outsetops.com/ https://www.linkedin.com/in/darenlauda/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Transforming GTM Tech for Growth – Matt Schwab
Revenue By Design In “Transforming Tech for Growth,” attendees discover how a well-structured technology ecosystem can supercharge their go-to-market teams. This talk highlights real metrics—like user adoption, data hygiene, pipeline velocity, and revenue attribution—that reveal how effectively a tech stack supports business objectives. Drawing on insights from McKinsey and Gartner, it underscores the tangible costs of neglected data practices and siloed systems. Attendees learn five actionable steps to immediately improve their own infrastructure: auditing current usage, implementing standard naming conventions, integrating critical platforms, organizing targeted training, and building simple KPI dashboards. By focusing on these areas, companies can eliminate friction, enhance collaboration, and create a single source of truth for sales, marketing, and customer success. The session emphasizes how genuine transformation isn’t about shiny tools alone, but rather aligning people, processes, and technology to achieve measurable, sustainable outcomes. Ultimately, participants walk away empowered to fine-tune their tech stacks, track meaningful progress, and drive scalable growth in their organizations—turning technology from a mere set of tools into an invisible superpower behind every closed deal and delighted customer. Matthew Schwab is a highly accomplished leader with over 14 years of experience in operations. As CEO of a rapidly growing consulting firm, he has leveraged his expertise in operations to streamline processes and optimize efficiency, while also demonstrating strengths in marketing, sales, and customer success. Schwab is a strategic thinker with a deep understanding of market trends and customer needs, and has successfully developed and launched innovative solutions that have transformed clients' businesses. He is known for building and motivating high-performing teams, fostering a culture of collaboration and innovation, and delivering exceptional value to clients. Matthew is widely respected for his insights and thought leadership in the technology space. matt@axiss.io https://www.axiss.io/ https://www.linkedin.com/in/matthew-schwab/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ OOpen Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Predicting Your Customer’s Next Move – Alyssa Nolte
Revenue By Design The old rules of customer intel no longer apply. Growth leaders are no longer in the business of reacting—they’re in the business of predicting. Outdated, messy, and reactive customer intel isn’t just frustrating; it’s draining revenue, eroding retention, and stalling growth. In this session, you’ll discover how top-performing companies are breaking free from the limitations of traditional metrics like NPS and health scores. Learn how they leverage predictive insights to uncover hidden opportunities, act proactively, and drive faster wins. We’ll dive into real-world strategies you can steal to transform how you engage with customers, build trust, and stay ahead of your competition. Whether you’re focused on improving retention, accelerating sales cycles, or deepening customer loyalty, this session will leave you with actionable ideas to immediately apply to your business. Predicting your customer’s next move isn’t just an advantage; it’s the key to winning in today’s market. Alyssa Nolte is a rebel with a cause: breaking the outdated rules of customer intel to build a smarter, more human-centered way forward. As CEO of TruVue, she’s transforming how businesses predict their customers’ next move and act faster. With a background in consulting for industry giants like Salesforce, Cisco, and Chase, Alyssa has helped shape strategies that drive growth and impact. She isn’t interested in playing by the book. Alyssa challenges norms, pushes boundaries, and shares strategies you’ll want to steal to outpace the competition. Her sessions are a call to rethink what’s possible and embrace a better way of driving trust, loyalty, and results. If you’re ready to ditch the old playbook and do things differently, Alyssa will show you how. alyssa@alyssanolte.com https://alyssanolte.com/ https://www.facebook.com/alyssa.nolte https://www.instagram.com/takingbackmondaypod/ https://www.linkedin.com/in/alyssanolte/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
The Elevater Effect: Building Better Leaders Through Connection – Haley Hansel
Revenue By Design Reaching our potential isn’t something we accomplish alone—it requires intentional, development-focused connection. In this keynote, Haley Hansel introduces the concept of the Elevater: a team member with the skills and intention to elevate themselves, their peers, and their organization. Elevaters thrive because they embrace the power of purposeful relationships, using these connections to fuel personal growth, strengthen team dynamics, and improve organizational outcomes. Haley’s method for creating Elevaters is grounded in building intentional spaces where development and connection intersect. This cohort-based approach harmonizes people, process, and technology to create environments that drive both self-awareness and accountability. Attendees will learn how investing in focused, meaningful connection leads to two transformative outcomes: empowering individuals to unlock their full potential while building high-functioning, deeply connected teams. Drawing on thousands of hours of leadership training, Haley will share actionable tools and frameworks to help attendees cultivate Elevaters in their own organizations. This talk redefines leadership—not as a title, but as a practice of fostering growth through intentional collaboration. This is a talk for anyone who believes that success isn’t a solo pursuit but a shared journey where connection becomes the foundation for transformation. Haley Hansel is the co-founder of Cohd, a boutique leadership development firm specializing in creating intentional, development-focused environments for emerging leaders. With thousands of hours of experience coaching and training professionals across a multitude of industries, Haley is passionate about helping teams and organizations thrive by cultivating “Elevaters”—team members who elevate themselves, their peers, and their workplaces. Her innovative, cohort-based approach harmonizes people, process, and technology to drive growth, connection, and accountability. Haley’s work has empowered countless leaders to unlock their full potential and create lasting impact in their organizations. haley.hansel@cohd.co www.cohd.co https://www.instagram.com/cohd.co/ www.linkedin.com/in/haley-hansel ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Your Company’s Greatest Asset: It’s People – Petros Frangos
Revenue By Design Most businesses hire employees to fit their immediate and near-future needs. Most employees pursue jobs and accept offers for those same reasons. But, while the employer/employee relationship is legally defined as a transactional relationship, employee engagement, loyalty, and effectiveness as well as company revenue growth and profitability are driven by intrinsic relationship needs. Just because this is essentially touchy feely stuff, doesn't mean intrinsic relationships are hard to build, grow, and maintain. In this talk, you'll learn what the drivers are and how you can structure your organization and engagement to build powerful relationships with your people that, in turn, will drive your company to success. Petros Frangos is a high-performing professional with substantial management experience, 24 years of which were within the staffing and human resources field. A process hacker by nature, he continuously works to improve the effectiveness and relevancy of the companies he works with, especially in the face of rapidly evolving adversity. As President of HR On-Call, Petros is responsible for providing strategy and business insights to the organization and HR On-Call’s clients as well as managing HR On-Call’s human resource consulting operations. Petros received an MBA with a focus on Entrepreneurship from Pepperdine University and a Bachelor of Arts degree in International Relations along with a Minor in Organizational Studies (the study of how organization’s function) from UC Davis. Additionally, Petros is a Senior Professional in Human Resources (SPHR®) issued by the HR Certification Institute. Because of his varied educational background, Petros has a diverse work history; from being an Eastern European Group Rights Specialist for the Terrorism Studies Program at George Washington University to managing the human resources functions of multiple companies. That diverse work experience and education has been critical in providing clients unique and effective solutions to issues they face. When not working, Petros is an avid reader of behavioral science books, a fan of trail running, a dad (when allowed to be) to a 20 year old, and a lover of live music. Petros runs the Orange County Greek Club, staying close to his roots and visits Greece often where most of his family lives. pfrangos@hrocinc.com https://www.hrocinc.com/ https://www.linkedin.com/in/petros-frangos-mba-sphr-71404667/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Using AI for Better Sales Documents – Kelsey Galarza
Revenue By Design Sales messaging and connecting with audiences is inherently human. Surprise, that’s where I was when I turned to ChatGPT—not just as a tool, but as a creative partner. In this presentation, I’ll show you exactly how I used AI to build a ICP and persona based messaging summary that hit the mark so well it got compliments like, “Kelsey, your primer and boil down are excellent!” I’ll break down the process step by step: from collecting the data through interviewing, setting the direction for the AI, to guiding the tone to making sure the output felt human and resonated with the audience. You’ll walk away with a clear framework for using AI in your own work—not to replace you, but to enhance what you already do best. Whether you’re crafting something for sales, marketing, or other customer centric communications, this approach will help you create messaging that makes people say, “Super job!” Kelsey Galarza is a marketing and operations strategist with a knack for turning complex challenges into clear, actionable wins. With over a decade of experience across sales, marketing, and technology, Kelsey blends sharp insights with a relatable, human approach to getting things done. When she’s not solving problems, you’ll find her co-hosting the irreverent Chat Bubbles podcast or chasing new adventures with champagne in hand. kelsey@marketingelevator.com https://marketingelevator.com/ https://www.facebook.com/kelsey.galarza https://www.instagram.com/cdmsoccergirl https://www.linkedin.com/in/kelseygalarza/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
From Drama to Empowerment, High Performance and Happiness – Merilee Smith
Revenue By Design As high-achievers, we constantly strive to be our best and make great things happen! With our success, comes challenges and never-ending expectations. It’s easy to run on autopilot and react to situations. We can get sucked into energy-draining stress, low vibe thinking, and unnecessary drama—at work and in life. When this happens, we lose focus of what’s most important. We feel the pressure to do more and be more. Stress affects our overall performance, well-being, and relationships. It impacts how we communicate and work with others and it keeps us from our fullest potential. Understanding how you can consciously respond to stress in an empowering way instead of reacting to it, will help you lead and live as the best version of you in all aspects of your life. This is what you will learn during this highly engaging and practical session. You will: • Learn The Drama to Empowerment Framework, a self-awareness tool for daily presence and control, enabling you to reduce stress and live with more purpose and passion. • Understand which of your reactive thoughts and habits trigger you into the Dreaded Drama Triangle roles of Victim, Persecutor, and Rescuer and the costs to you, your team, those you support, overall performance, and culture. • Realize the positive and sustainable outcomes you create when you proactively lead from The Empowerment Dynamic roles of Creator, Challenger, and Coach. • Embrace, learn, and grow from your stress and drama, rather than avoid or resist it, so that you can be more intentional, resourceful, resilient, and confident. You will walk away: • Equipped to handle stress and changes with agility and embrace opportunities with confidence. • Feeling energized, more present and focused, lighter and inspired. • Read to consciously live from your highest self and make a positive impact on others and our world. Merilee Smith is a high energy, Mindset Development Coach and Speaker. She equips high-achieving leaders and teams with the mental and emotional agility skills needed to disrupt stress and drama and boldly lead with purpose, passion, and a positive impact. Merilee’s clients walk away with a higher consciousness and in charge of their thoughts and energy. They see opportunities rather than problems and focus on what matters most. They successfully lead themselves and others through stressful times and changes because they have the wherewithal to lead with compassion while simultaneously challenging the status quo and inspiring others to the next level. Those who work with Merilee tap into their fullest leadership potential. They spark high performance and collaborative relationships that achieve top priorities and results. They have the mindset mastery to improve their overall well-being and live a fulfilling and happy life—no matter what challenges arise. Merilee has a Masters in Leadership, starting her leadership career at Walt Disney World. She is a Certified Professional Coach and Facilitator with 28 years working in leadership development across diverse industries. She is also a business coach for The Alternative Board. Merilee is a featured author in the book, Twenty-Won where she shares her story of resilience in her chapter Ditch Drama and Take Charge of Your Story. When Merilee is not teaching, you can find her making memories with family and friends. She appreciates going for a good run and loves live music, dancing, visiting local breweries, and all things Irish! merilee@merileesmith.com http://www.sparkwithmerilee.com/ https://www.facebook.com/merilee.smith https://www.instagram.com/sparkwithmerilee/ https://www.linkedin.com/in/sparkwithmerilee/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
18 Mar 2025
Why Empathy is the Key to Performance and Growth – Matt Stoyka KEYNOTE SPEAKER
Revenue By Design In today’s rapidly evolving business landscape, leadership is being redefined. Success is no longer just about strategy, execution, and results—it’s about people. In The New Leadership Imperative, Matt Stoyka explores why empathy is no longer optional—it’s essential for leaders who want to drive performance, build resilient teams, and create lasting value. With over 25 years of experience as a CEO, founder, advisor, and investor, Matt has seen firsthand how companies that embed empathy into their culture consistently outperform their peers. In this talk, he shares real-world insights on how leaders can shift from traditional command-and-control mindsets to an empathy-driven approach that fuels innovation, trust, and sustainable success. Attendees will walk away with: A clear understanding of why empathy is the most important leadership skill of the future. Practical strategies to build high-performing, engaged teams in any organization. Insights on how an empathetic culture creates measurable business impact, from employee retention to customer loyalty. Actionable steps to integrate process-driven leadership with a people-first mindset. Whether you're leading a startup, a high-growth company, or a large enterprise, this session will challenge the way you think about leadership and equip you with the tools to lead with impact, inspire your teams, and drive meaningful change. Matt Stoyka has over 25 years of experience as a CEO, founder, advisor, and investor. His career has been defined by his ability to build and lead high-performing teams, always with a deep focus on relationships as the most valuable asset—both professionally and personally. His trademarked “process first, technology second” approach has been a driving force behind his success in the technology services industry, enabling organizations to maximize client value and long-term success. Currently, Matt is a partner at Resonance Equity Partners, a private investment firm specializing in scaling services companies for rapid growth. He serves on the board of three technology services firms and advises multiple private equity firms. Most recently, he co-founded three new technology services companies focused on Agentic AI, data engineering/data science, and Salesforce Agentforce. A two-time CEO, Matt has led organizations across startups, high-growth firms, private equity-backed companies, and publicly traded enterprises. His diverse experience has shaped a leadership philosophy that balances strategic vision with tactical execution, all rooted in empathy. He believes that organizations that embed a culture of empathy not only outperform their peers but also create significant value for employees and customers. Matt is currently working on his first book, which explores the intersection of empathy and leadership—a topic that has been at the heart of his career. http://www.newrocket.com/ https://www.linkedin.com/in/mattstoyka/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors BDR.ai https://www.bdr.ai/ Open Forge AI https://www.openforge.ai/ To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 2,049
- Score snapshot 15 Sept 2025
Podcast Authority Score: 23 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 18
- Social presence
- 0
- YouTube
- 68
- Engagement
- 0
Contact Revenue By Design
- Guest appearances
- Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Revenue By Design?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show
Podcast research with Pod Engine