Revenue Marketing Raw

About Revenue Marketing Raw

Revenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and what it actually takes to run marketing as a revenue function. The show is built for senior B2B marketing leaders: CMOs being asked to do more with less, VPs of Marketing and RevOps tired of dashboards that don't tie to revenue, Marketing Operations leaders stuck in IT support mode, and founders evaluating where AI moves the needle versus where it's theater. What makes it different: no guest pitches, no vendor sponsorships, no buzzwords, no scripted talking points. Just two senior practitioners, together representing 40+ years of advising Fortune 500 CMOs, saying the quiet part out loud. Debbie coined the term "Revenue Marketing" in 2010, TPG formalized it in 2012, and she has since authored Rise of the Revenue Marketer and From Backroom to Boardroom. Jeff has authored F the Funnel, The Revenue Marketer, AI Agents Made Simple, and The Attic and The Algorithm, and hosts CMO Insights, where he has interviewed 130+ marketing leaders. New episodes drop every Tuesday. Watch on YouTube and Vimeo, listen on Apple Podcasts and Spotify, or subscribe to the weekly email at pedowitzgroup.com/revenue-marketing-raw.

Publisher

Jeff Pedowitz and Dr. Debbie Qaqish

Category

business

Language

en

Explicit

No

First episode

6 May 2026

Latest episode

4 Aug 2026

Latest episodes

48 episodes in the feed.

1. 

   4 Aug 2026

   Season 1. Episode 48. Marketing Just Lost the Customer Record. Nobody Sent a Memo.

   Databricks entering the CDP market with agents raises a question most marketing leaders have never had to answer: if customer data does not live in marketing, does marketing still own the customer? Jeff Pedowitz and Dr. Debbie Qaqish break down why marketing has always been a second-class citizen for data access, why the data lake created new silos instead of removing them, and what happens when IT controls a consumption-based contract for the data marketing needs to do its job. They also name the gap nobody has solved: no martech system on the market accurately captures what happens across a B2B buying committee, and most of what matters there was never digital in the first place.

2. 

   28 Jul 2026

   Season 1. Episode 47. 95% Are Using AI. 61% Are Getting Nothing.

   95% of B2B marketers are using AI but fewer than four in ten say it’s actually working, and that gap is not a tools problem. Teams are throwing AI against the wall with no strategy, no training, and no defined metric, the same way they approached ABM and marketing automation before it. Meanwhile the buying committee has grown to 11.2 people and 68% of searches end without a click, so the marketers winning right now are the intentional ones: pick one use case, baseline it, measure the delta, and build a culture where it’s safe to fail forward.

3. 

   21 Jul 2026

   Season 1. Episode 46. What B2B Marketers Can Learn from Fanatics Fest: Turning Customers into Raving Fans

   Jeff returns from Fanatics Fest in New York with lessons B2B marketers can steal from the world’s largest sports merchandise retailer. Fans paid to enter, paid again to engage, and left more loyal than ever. Jeff and Debbie break down what made it work: immersive fan-first experiences, multi-floor booth design that rethinks the same footprint, client Joe Hollywood’s 15-hour live broadcast and instinctive read of his audience, and an omni-channel flywheel where content was created, broadcast, and consumed in real time. The Monday morning challenge for every CMO: stop thinking customers, start building raving fans.

Contact Revenue Marketing Raw

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.