About Revenue Science | Business Growth & Marketing Strategy
Revenue Science with Rich M. Smith delivers expert insights on business growth, startup growth, and marketing strategy for CEOs and founders. Hosted by an award-winning CMO, keynote speaker and investor, this podcast provides executive leadership and founder advice with evidence-based tactics. Cut through the jargon and discover smart, proven growth strategies designed to accelerate your company's success.
The Exit Plan Most Founders Keep Postponing, with Amara Briggs
Most founders say they’ll exit in “three to five years,” and a year later the answer hasn’t changed. What does that delay cost?
I sit down with Amara Briggs, an independent fiduciary advisor. She spent nearly three decades as a commercial banker structuring debt for middle market businesses before moving to the owner’s side of the table. Today she guides business owners, high net worth individuals, and nonprofits through some of the highest stakes financial decisions of their lives.
Together we look at the behavioral science behind these decisions: the endowment effect, anchoring on a friend’s 8x multiple, and the all-or-nothing thinking that keeps owners stuck.
This episode is for educational and informational purposes only and is not personalized financial, investment, tax, or legal advice.
8 Oct 2026
Why Your Growth Problem Is Probably a Strategy Problem with Bruce Eckfeldt
Most CEOs who think they have a sales or marketing problem actually have a strategy problem. In this episode of Revenue Science, I talk with Bruce Eckfeldt, an executive coach, Inc. columnist, and founder, about what it takes to scale a company and prepare it for a successful exit.
Bruce shares the story of losing more than half of his biggest client's contract with six weeks to decide, and the math behind his choice to keep his team. We dig into how cognitive biases quietly distort leadership decisions, why Bruce keeps an AI "antithesis" to spar with on big calls, and how to match the effort of a decision to its stakes.
We also cover why hustle gets companies started but holds them back at scale, how to align sales and marketing around a clear ideal customer profile, and what tanks a company's valuation in due diligence.
30 Sept 2026
Organizations Grow Only as Fast as Their Leaders (with John Hosey)
Many CEOs think they have a sales or marketing problem when they actually have a leadership problem.
I sit down with John Hosey, CEO of the Advanced Leadership Development Institute and founder of Alloy Consulting, to explore why organizations often grow only as fast as their leaders develop.
Connect with John: https://www.advancedleadershipdevelopmentinstitute.com/ (https://www.advancedleadershipdevelopmentinstitute.com/)
Connect with Rich: https://richmsmith.com/ (https://richmsmith.com/)
Who has been a guest on Revenue Science | Business Growth & Marketing Strategy
Names identified in recent episode analyses. Showing up to five guests.
Philip Barrar
Phil Barrett
Maury Rogow
Richard Walsh
Ray Young
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Questions about Revenue Science | Business Growth & Marketing Strategy
Who hosts Revenue Science | Business Growth & Marketing Strategy?
Rich M Smith host the show. Published by Rich M. Smith Growth Studio.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does Revenue Science | Business Growth & Marketing Strategy take guests?
Yes. Guests have been identified in episode analyses.
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