Revenue Writers Podcast

About Revenue Writers Podcast

For people who turn words into wealth. categorypublishers.com (https://categorypublishers.com?utm_medium=podcast)

Publisher

with Chris Stanley

Category

business · education

Language

en

Explicit

No

First episode

3 Mar 2025

Latest episode

29 Sept 2026

Latest episodes

25 episodes in the feed.

1. 

   29 Sept 2026

   REPLAY: 90 Day Mini Book to Business

   Last night we had an awesome event where we covered how to write a Mini Book that claims a category that actually gets them clients in the next 90 days. I coached people live on their book ideas and helped shed light on what problem they were solving, who they were solving it for, and revealed their true POV. Then we took all that and started to craft their category that they could own and stand alone in. There was new revelation for both me and email copywriter Peter Reginella (https://substack.com/profile/317941522-peter-reginella) about how we could talk to our past selves and people that are much richer than us to help them become our clients. You don’t want to miss this epiphany.I breeze through the whole process I walk clients through across 90 days, but we spend the most time in Stage 1, the category and book, because its what most people skip over. Check it out. If interested in getting help with this process of going getting your category crafted and your Mini Book done in the next 30 days I have 5 spots for people to jump into a special offer of Mini Book Manuscript where I guide you through, * 2hr Category Creation CallWe discover how to carve out a space in their customers minds * 2hr Framework Finder Where we map out what core process and way of doing things you can be known for and teach * Stuck LineFor 30 days I’m your go to help to get you and your manuscript unstuck So you can get your Mini Book Manuscript done in the next 30 days for $1000.I offer 2 payments of $500, first to get started, 1 in 30 days. Let’s get your manuscript done and your business started. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit categorypublishers.com/subscribe (https://categorypublishers.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

2. 

   17 Aug 2026

   The Week I Killed Revenue Writers

   Today’s a little bit of a sad day. Mixed emotions for me, because I’m announcing that I’m killing the Revenue Writers Podcast. Before we get too sappy, I’m not going anywhere. Lord willing. The plan is to sunset the name Revenue Writers in exchange for something else. It’s tough on me because I really like the term, but I feel inside of me, and maybe some of you feel it too, that it’s caused a little bit of confusion. Why the name stopped fitting When I say Revenue Writers, what I imagined were people who want to write for a living and generate revenue. That’s accurate. That’s what I want to be. That’s mainly what I am. But when I’m honest about how I’ve built my company, and how I passed my insurance adjuster training company before that, sure, writing is a large part of it. Yet some people, myself included, fight the other things that are needed to actually generate revenue because we want to be known as a writer. While we’re revenue writers, we need to be much more than writers if we want to make money in our business. I feel like I can teach you how to write a book, but that doesn’t necessarily teach you how to make money. Mini-books will always be a core part of what I teach. It’s one of the best formats to start generating revenue quickly and one of the best formats to transfer expertise to build your business. But both mini-books and revenue writing lock me into this concept of writing. I’ve written thirty-one plus books and ghostwritten books for big companies, and that’s still not the whole picture. What I saw when I stopped seeing my business as linear Over the past decade of writing books and building businesses, I started to see a different picture. The simple online business model is literally what I would have written down of how I run my business. But since I wrote Mini Book Flywheel this last year, I’ve started to pivot deeper. Diving into the flywheel is how I get better at what I do as a CEO. I’m trying to understand what I’m actually doing at a more complex level that turns out to be less complex. There are lots of moving parts, things spinning and moving, but it really isn’t rocket science. It’s a few things we’ve got to do. They’re just things we don’t always want to do. We want to just write. Go write another mini-book. That’s fun. But to build a business, you have to build a flywheel. Once I stopped seeing my business as a linear thing, I suddenly felt a lot more peace and clarity about what I needed to do. Flywheel is the glue that puts it all together. It gives me the liberty to talk about podcasts, books, and social media where applicable, all inside a framework that doesn’t feel sporadic. Mini-books are one of the core assets that the flywheel spins around. The names I bought and buried For the domain junkies out there like myself, I went through a few names over the last few weeks and bought a few I didn’t end up needing. * Flywheel Publishing was the working title for a while. Already taken. There’s a publishing company by that name that teaches writing, and I didn’t want to cause confusion, so we’re not going with it. * A few other names were too close to what other people are doing. After a lot of research, I’m pushing the chips in. Moving forward, this podcast will be called the Flywheel Builders Podcast. What Flywheel Builders is This is where we’ll talk about how to build a flywheel and everything related to it. That’s everything in your business. We’ll focus primarily on spinning around your book. If you’re a non-author, you technically could do this with your messaging. But the easiest way to get your messaging right is to write a mini-book, and then that’s your bible on your messaging. Here’s what’s rolling out: * The app, Flywheel Builder. I’m building it to run my own business actively, and I keep refining it until it’s ready for you. It’ll help you run your flywheel, see what’s working and what’s not, and create new things inside of it. I don’t know how soon it’ll see the light of day, but that’s the plan. * The cohort, The Core. We’ll all build a flywheel together. I’ll build mine for my business, you’ll build yours for your business. It’s named The Core because at the center of your flywheel is the core. * The newsletter, The Flywheel. You might have noticed it already updated. Consolidating down on this concept, going all in. Stick around or don’t I get really excited when I look at the flywheel and it starts to make sense how a business actually works. It’s not linear, it isn’t a funnel. Funnels are inside the flywheel, a piece of it, but it’s not linear. If you’re thinking, “I don’t know, you’re going crazy, Chris,” I get it. No problem. We’ll catch you on a different one. But if you’re excited about building a business that spins around your books, where you don’t have to restart every Monday morning with a new concept, a new launch, a new funnel, then stick around. We’re going to build ecosystems, weather patterns that attract customers and keep them in orbit around us until they’re in position and ready to buy. Till next episode, when it’ll be the Flywheel Builders Podcast, keep spinning. Coach Chris This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflywheel.news/subscribe (https://www.theflywheel.news/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

3. 

   13 Aug 2026

   What I tell every person who asks "what book should I write?"

   Hey Revenue Writers, This newsletter edition was first recorded as a podcast and I used AI to turn it into newsletter form. While AI was used to repurpose these are my words… I often write the newsletter first and then record a podcast but this is the reverse order to show you all how you can use AI to create while it still being YOUR ideas, YOUR content, YOUR words. Enjoy, The book that will grow your business I get this question a lot. “What book should I write? What should my book’s topic be? I want to write a book, but I don’t know how to figure out what to make it about.” If you want to build a business around a book, the answer is very different than if you just want to write a book to pass on to your kids. I’ve done both, and I enjoy both. Today I want to talk about how I approach writing a book to start or grow your business. It’s not the only way to do it. It’s how I approach it. Why the book itself isn’t where the money shows up You’re going to think you’re making money because of your books. It’s more of a catalyst. Most people say, “I’m only selling 100 books a month,” or whatever it is. I only make $400 or $500 a month usually on my 8 insurance books’ sales. That’s when it does okay. Most times it goes lower than that. My business, IA Path, has done really well. It made up to $750,000 a year most years, and it’s mainly centered around my books. But the book sales don’t drive the business. And it’s not always leads driving it either. The reason a book is so good at helping you grow your business is because you have to understand your topic to such a degree that it makes you truly an expert. What actually makes someone an expert I have to understand things to the stupidest degree possible. Otherwise I feel like I can’t talk about it or help other people with it. Knowledge is useless. Look at AI. It knows everything.Knowledge is great, but it’s abundant, so your knowledge is not much of an advantage. Your experience is part of your advantage. What makes you truly an expert is if you can replicate the results you’ve had for yourself with other people. You put it together as a package to pass on to somebody, “This is how I got the result. Here’s how you can do it, too.” You make it to where someone else can understand it AND get the same result you did. Now you’re an expert. Books happen to be one way that’s done. You can do it through courses, through presentations. But the most easily transferable form of media that exists is books. Because there’s no video, no audio, it’s text on a page. To make it make sense to somebody else, you have to boil it down to its fundamentals. That’s the power of writing a book. How to know what to write about Once you know what you want to write about, that’s the topic and subject matter you’re going to become an expert in. “But Chris, I can’t just pick random topics.” No, of course not. You have to start where you already have experience, because you can’t prove expertise until you can transfer it to somebody else. Think of a restaurant. You don’t open a restaurant and ask what you want to cook. You ask what you’re already good at cooking. What have you made that was so good people wanted more of? “My mother is Italian. I’ve made Italian food my whole life. My kids ask me to make lasagna every year on my birthday.” That’s probably your category. Wherever your experience lies, that should be one edge of your category. The three things that form your category Once you have your big broad topic, figure out three things: * The person you want to serve. * The problem that person has that you have experience solving. * Your point of view, gained from your experience, of how they should solve that problem. Here’s how it worked for me. I looked at my expertise, “I’m an insurance adjuster by trade, so that’s my big broad topic. But I’m not the best at everything in insurance, so I should help new people. I’ve had friends who wanted to get in the industry and couldn’t because they didn’t know how. So my person is someone who wants to become an adjuster but doesn’t know how.” The problem?When someone wants to accomplish something, what is stopping them? For my person, they found there were experience requirements. So the problem is they want to get in the industry, but there are experience requirements stopping them. They feel trapped in a maze. Then the point of view. Everyone was trying to become an adjuster a certain way, and I had a different way. My point of view was they should get started with auto claims. That’s the experience I had. Other people got started in property. My experience was different than a lot of people’s. Your experience gives you the big category umbrella, and your person, problem, and POV give it its shape. Turn your point of view into a framework With your POV, make it very different from what most people do. If it’s the same as everybody else, dig deeper, because a point of view has to be unique. If it’s the same as everybody else, they can get it with AI. You might be thinking, “Chris, I don’t have a unique point of view.” You probably do. You just don’t realize it. One, it’s unique because of your unique life experiences. Two, to make it truly sound unique, turn that point of view into a framework. Here’s how I do that. I come up with the steps of how I would solve the problem with my point of view. To become an independent adjuster based on my point of view, I interviewed 100 people, drew from my life experiences, and found there were seven steps everybody had to do to get work in this industry. I wrote out the seven steps. That was my unique point of view. No one else had ever said it that way.No one else had ever made it that clear.No one else had my life experiences. Those steps of the framework became my book. The whole process If you want to build a business around a book, or use a book to grow or start one: * Determine the big category you want to be adjacent to. For me it was insurance adjusting. * Determine your person, your problem, and your point of view. * Figure out the unique framework you want to teach people and pass on. To make it transferable from a book, it has to be something that makes sense like a framework. That’s the book you should write. That’s where you should start. Sure, there are other ways to do it. But you want my opinion, that’s what you do. Now go do that process. Spin it up. Until next time, keep spinning. Coach Chris This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minibook.news/subscribe (https://www.minibook.news/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

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Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 37 / 100

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Quality

75

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0

YouTube

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