The RevGenAI Podcast brings together VPs and senior executives from cybersecurity, AI, telecom, and enterprise tech to share what's actually working in their go-to-market strategies. From pipeline generation and enterprise sales to leveraging AI for competitive advantage, these conversations go beyond theory into the tactical approaches driving growth at scale.
Hosted by Meir Heimowitz, founder of RevGenAI.
Break Through the Noise | Laura Walmsley, Virta Health
Laura Walmsley, Chief Commercial Officer at Virta Health, joins Meir Heimowitz to discuss how enterprise sales teams earn attention, help buyers understand a different value proposition, and keep learning as AI changes the work.
What you will hear:
- How differentiated messaging helps create qualified opportunities
- Why buyer education should add something the buyer had not considered
- How to rebuild trust when your product offering expands
- Matching content formats to the buying process and testing practical AI skills
Chapters:
00:00 Why a new value proposition needs repetition
00:17 Meet Laura Walmsley
00:59 Who Virta Health serves
04:15 Connecting commercial work to its impact
05:49 Building qualified enterprise opportunities
09:40 Breaking through familiar sales messaging
10:53 Teaching buyers something new
14:14 Rebuilding credibility as the offering expands
16:21 Repeating the new message
18:47 Choosing the right content format
20:32 Keeping up with change and hiring for AI skills
22:39 Connect with Laura
Guest: Laura Walmsley, Chief Commercial Officer at Virta Health
Virta Health: https://www.virtahealth.com/ (https://www.virtahealth.com/)
Laura on LinkedIn: https://www.linkedin.com/in/laurawalmsley/ (https://www.linkedin.com/in/laurawalmsley/)
Host: Meir Heimowitz, founder of RevGenAI. RevGenAI helps B2B teams build relationships with enterprise buyers through podcast conversations and reusable content.
The RevGenAI Podcast: https://getrevgenai.com/podcast (https://getrevgenai.com/podcast)
Subscribe: https://www.youtube.com/@revgenaipodcast (https://www.youtube.com/@revgenaipodcast)
Book a podcast conversation: https://calendar.getrevgenai.com/meir/podcast?utm_source=youtube&utm_medium=episode_description&utm_campaign=laura_walmsley (https://calendar.getrevgenai.com/meir/podcast?utm_source=youtube&utm_medium=episode_description&utm_campaign=laura_walmsley)
This episode covers enterprise sales, buyer education, healthcare go-to-market strategy, content formats and practical AI adoption. Healthcare experiences discussed are the guest's professional perspective.
2 Oct 2026
Sell AI With Real ROI | Chris May, Whale
AI buyers want measurable results. Chris May, VP of Sales at Whale, joins Meir Heimowitz to discuss what that means for enterprise sales.
They discuss building useful solutions before the first meeting, turning buying signals into relevant proposals, growing through partnerships, and helping buyers find your company in AI search. Chris also shares why relationships and domain expertise still matter as sales tools change.
00:00 Selling AI with measurable ROI
00:15 Meet Chris May and Whale
01:05 From SDR to AI sales leader
02:24 Why quality matters more than outreach volume
06:06 Bringing Asian AI technology to the US
07:34 Results as a service
10:34 Turning buying signals into useful proposals
14:36 Leadership events and enterprise partnerships
17:45 Visibility in AI search
19:44 Learning, relationships and domain expertise
23:00 Where to find Chris
Watch the full episode: https://www.youtube.com/watch?v=epW0yQhQjRE (https://www.youtube.com/watch?v=epW0yQhQjRE)
Find Whale: https://meetwhale.ai (https://meetwhale.ai)
The RevGenAI Podcast: https://getrevgenai.com/podcast (https://getrevgenai.com/podcast)
17 Sept 2026
Why Good Technology Takes Years to Sell | Joe Arko, Marcura
Enterprise sales in maritime software requires support from executives and the people doing the work. Joe Arko, VP of Sales at Marcura, joins Meir Heimowitz to explain how he approaches adoption in an industry with long-standing operating practices.
Joe discusses why good technology can take years to gain adoption, how existing customers' experiences shape new sales conversations, and where human accountability still matters in AI-assisted services. He also shares how he uses LLMs to create useful follow-up materials after meetings.
Explore The RevGenAI Podcast:
https://getrevgenai.com/podcast (https://getrevgenai.com/podcast)
Learn about Marcura:
https://www.marcura.com
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