Rick & Rick Rule the World

About Rick & Rick Rule the World

Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley marketer Rick Wootten as they explore the latest trends, tools, and strategies in advertising, digital, social, experiential, and content marketing. Plus SEO/AEO, multi-flavor AI (generative, agentic, neurosymbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C marketers and brands out to make the most of them. Whether you’re entry-level, CxO, or creative, the spoiler alert’s the same: This isn’t your grandpa’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.

Publisher

Rick Mathieson & Rick Wootten | Marketing Trends

Category

business · technology · tv & film

Language

en

Explicit

No

First episode

20 Aug 2018

Latest episode

31 Oct 2026

Latest episodes

201 episodes in the feed.

1. 

   31 Oct 2026

   Halloween 2026 Brand Trends: Twix, Rivian, Herb Plus, Pringles & More

   🎃 Disney launches a service to help advertisers sling AI. How Crocs got funded after the movie “Idiocracy” made fun of them. Plus a Halloween edition of Loaded Questions and a whole lot more—on the podcast about brand innovation at the intersection of marketing, media, tech, and pop culture. IN THIS EPISODE 😱 Where isn’t Waldo in Rick W’s Halloween plans? 🐭 The Mouse House helps small businesses sling AI slop—or sales? 🤪 How the movie “Idiocracy” helped Crocs conquer the world 🌮 Taco Bell brings back the Choco Taco for fun and profit 🍨 The case for ice cream as a super food … but not when it won’t melt 🍫 Can you guess the most popular candy brand for tricker-treaters? 💀 Niki, Buddy, Spidey & other top costumes for Halloween 2026 👻 Halloween 2026’s best spots: Twix, Rivian, Herb Plus, Pringles & More Brought to you by TASKIN, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com (https://taskinsf.com/collections/carry-on?srsltid=AU7gw4XvKTIGNxYqrpBoJsIwUEkBPeo9eDbXZEI4ztAsaqHLcu81A3L7). Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © MAVERIX LLC.

2. 

   24 Oct 2026

   Tesla Tops Auto Brand Loyalty, Domino’s Dares You to Down the Enemy

   🍕 A lot has been made of it, but was 2026 really the year we went back to the movies? Why Domino’s will give you $1 million in free pizza, but only if you choke down the competition. What car brands top loyalty lists? Plus Loaded Questions (about superheroes hitting public domain, the most important audience for thought leaders, and more) IN THIS EPISODE 💍 Rick W. puts a ring on it during a trip down under 🍿 Was 2026 really the year we went back to the movies? 🍕 Domino’s will give you free pizza—but only if you eat the enemy first 🥇 A surprising auto brand loyalty ranking is in the eye of the beholder 🦸🏻♂️ The Dark Knight’s set to hit public domain, can a horror movie be far behind? 🛒 Which supermarket is launching its own content studio with a minivela? 👩🏾💻 Thought leaders’ most important audience isn’t who you think it is 🦆 Ben Affleck lands a promotional deal for the most obvious brand ever Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com (https://taskinsf.com/collections/carry-on?srsltid=AU7gw4XvKTIGNxYqrpBoJsIwUEkBPeo9eDbXZEI4ztAsaqHLcu81A3L7). Approximately 23 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © MAVERIX LLC.

3. 

   26 Sept 2026

   Interview: 3 Things Every Marketer Needs to Know to Get Buy-In from the C-Suite

   Nuance Collective Partner & Chief Operating Officer Terry Seitz shares insights on three things every needs to know about aligning with, and getting buy-in from, the C-suite. A seasoned marketer whose career spans two decades at agencies such as Grey, PhD, and IPG—as well as a dozen years at VISA in roles such as Director of Global Brand and VP, North America Marketing—Terry offers a pragmatic approach for both B2B and B2C marketers at every level to leverage a financial mindset-based approach to model out bottom-line business outcomes. IN THIS EPISODE 📊 Your KPIs are broken—and how to fix that ⚖️ Demand Gen vs. Brand: Building buy-in via financial modeling 🏦 Reframing “brand” and right-sizing marketing investment 🔭 Fractional CMOs and the importance of long-term strategy ♟️ Recalibrating market expectations around both current and future ROI 🌠 Coca-Cola and Starbucks: An all-time star and a once and future standout Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com (https://taskinsf.com/collections/carry-on?srsltid=AU7gw4XvKTIGNxYqrpBoJsIwUEkBPeo9eDbXZEI4ztAsaqHLcu81A3L7). Approximately 23 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using AI or other digital tools. © Maverix, LLC.

Contact Rick & Rick Rule the World

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.