The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.
Today the Road 2 Retail team speaks with Emeran Langmaid, founder and vice-president at Rare Breed coffee. Emeran shares her retail journey and insights as the Rare Breed brand launches into retail. Details on how to follow the Road 2 Retail podcast are below.
Plus, give us a follow-on LinkedIn. Learn more at www.road2retail.com.
Discussion points with Emeran include:
- The importance of brand trust, integrity, and authenticity
- Managing pricing across DTC, food service, and retail
- The importance of understanding your brand positioning
- who is your target consumer?
- The pros and cons of being self-manufactured
- What costs of getting into retail surprised her the most
- How Rare Breed uses social media and user generate content to drive brand awareness and trial
- A fan of the Jello brand specifically the butter scotch flavor
Follow the Road 2 Retail podcast on the following platforms:
Apple podcasts-https://lnkd.in/gs3BfXbd
Spotify- https://lnkd.in/ewWcnYpY
YouTube channel- https://lnkd.in/gH2Dk_q6.
Thanks to our sponsors:
Market Performance Group- A leading omni channel commerce. agency
https://www.marketperformancegroup.com
ECRM puts the right brands with the right buyers at the right time for seamless product discovery, cultivating powerful retail and foodservice relationships.
https://ecrm.marketgate.com/
Floret, a deduction management platform
www://https:tryfloret.comEnjoy the show!
Please share the Road 2 Retail podcast with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!
29 Oct 2026
Episode #179 Andrea Ridout- Managing partner White Rock Granola
On our episode today, the Road 2 Retail team visits with serial entrepreneur Andrea Ridout- the Managing Partner of White Rock Granola. From running hardware stores, to supplying Hollywood movies, to buying the White Rock Granola brand- great lessons for emerging brands to hear! Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn more at www.road2retail.com.
Discussion points today include:
- What she has learned about being an entrepreneur across several ventures
- The business got its start in Central Market and college campuses
- Her research began with 'taking the brand to the streets' and getting some big ideas from college students
- Don't assume the basics are simple such as securing UPC codes. Find experienced help: it saves lots of time- Advises brand founders to 'find your community'.
Andrea is very involved with DFW CPG
- Admires the Apple brand and cheers for the Dallas Cowboys
Follow the Road 2 Retail podcast on the following platforms:
Apple podcasts-https://lnkd.in/gs3BfXbd
Spotify- https://lnkd.in/ewWcnYpY
YouTube channel- https://lnkd.in/gH2Dk_q6.
Thanks to our sponsors:
The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com
Agency Habitathttps://agencyhabitat.com/
Floret, a deduction management platform
www://https:tryfloret.com
Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Give us a follow on LinkedIn. Want to be on the show? DM us on LinkedIn!
27 Oct 2026
Episode #178 Dave Weaver-Founder of Goldenroot ginger beer
On today's episode of the Road 2 Retail, we are joined by Dave Weaver, the Founder of Goldenroot Ginger Beer. Listen to his story about his unique ingredients, the self manufacturing adventure, and what he has learned about fundraising to secure growth capital. Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn more at www.road2retail.com. Discussion points today include:
- Why Dave is so passionate about healthy beverages
- The challenges of being a self-manufactured brand
- The health benefits of ginger root
- "Sampling generates believers in the brand"- Dave's experience to date with the fund-raising process
- Devoted to the Seattle Seahawks and our first fan of the band Khruangbin
Follow the Road 2 Retail podcast on the following platforms:
Apple podcasts-https://lnkd.in/gs3BfXbd
Spotify- https://lnkd.in/ewWcnYpY
YouTube channel- https://lnkd.in/gH2Dk_q6.
Thanks to our sponsors:
Market Performance Group- A leading omni channel commerce. agencyhttps://www.marketperformancegroup.com
Retail and Response- a media companyhttps://www.retailandresponse.com
Agency Habitathttps://agencyhabitat.com/
Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Give us a follow on LinkedIn. Want to be on the show? DM us on LinkedIn!
Who has been a guest on Road 2 Retail
Names identified in recent episode analyses. Showing up to five guests.
Charles Miller
Jackie Bae
Greg Esslinger
Maggie Olczyk
Jake Nelson
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
6,856
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
12 ratings
Podcast Authority Score: 51 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
48
Social presence
0
YouTube
74
Engagement
60
Contact Road 2 Retail
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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