About Roast My Podcast | Podcast Marketing Teardowns & Growth Advice
You only get one shot to win over a new podcast listener. Which means you need to make your first impression count.
That's where we come in.
In every episode, we roast one of our listener's show's podcast packaging to identify what they're doing well to attract new listeners... and where they're likely turning people off.
Step by step, we walk through the typical podcast listener acquisition process and dissect each show's title, cover art, show description, episode titles & descriptions, and more.
Along the way, we break down the hidden psychology that causes listeners to choose one show over another, offer personalized marketing suggestions, and share our opinions on what works when it comes to podcast growth.
If you're looking to increase your discoverability and improve your podcast listener acquisition, we'd love for you to join us, and—if you dare—submit your own show to be seasoned, skewered, and roasted by leaving us a review with your show name.
Publisher
Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
Roasting a Music Podcast that Shows Why Most Interview Shows Fail
Almost every interview-based podcast host imagines that if they could just get bigger, better, more well-known guests, their show would take off.
But while celebrity guests certainly do lend credibility to a show, they rarely lead to growth.
In fact, they may even hold it back… at least if you approach your show the way most interview hosts do.
In this roast, we dissect a show that interviews well-known musical legends… but falls into a familiar interview-show trap that makes it hard to grow.
🛠️ Resources
Subscribe to A Breath of Fresh Air (https://www.youtube.com/@sandykayepresents-abreatho9146)
Subscribe to Roast My Podcast (https://podlink.com/6808538348)
Subscribe to our other shows:
Killer Concept (https://podlink.com/1870524806) — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained (https://podlink.com/1725822754) — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.
📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter (https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/)
Get your free personalized podcast marketing audit (https://earsaudit.scoreapp.com/)
Join the Podcast Marketing Academy Membership (https://podcastmarketingacademy.com/membership/) for ongoing podcast marketing support
🎙️ More from @TransistorPodcasting (https://www.youtube.com/@TransistorPodcasting)
Try Transistor podcast hosting free for 14 days (https://transistor.fm/?via=youtube)
Follow @TransistorPodcasting (https://www.youtube.com/@TransistorPodcasting) for more podcasting tips & tutorials
Chapters:
0:00 Introduction
0:44 First impressions & gut reactions to the show
3:09 Show titles & keywords analysis
4:38 Episode title teardowns
5:32 Understanding listener behavior and search for celebrity interview shows
6:27 Podcast description teardown
11:47 Growth challenges for celebrity interview shows
14:51 Podcast intro listen-through & feedback
18:54 Tips for improving listener engagement
24:42 Video podcasting opportunities & pitfalls
25:59 Addressing discoverability issues
32:03 Final thoughts and recommendations
1 Oct 2026
Roasting a Show Being Undone by a Single Word in its Title
Sometimes, one word is all it takes to make or break your podcast.
The right word can perfectly capture the essence of what your show is and who it's for.
The wrong word, on the other hand, can instantly plant enough doubt and confusion in your potential listener's minds for them to pass your show by in search of something else.
In this episode of Roast My Podcast, we're breaking down a show with a solid theme and an interesting premise… that unfortunately falls into the second category when it comes to both the title and overall framing of the show.
🛠️ Resources
Subscribe to Monster in My Closet (https://open.spotify.com/show/2im5inUEGo29TYbZZoyJaD)
Dark Horse Advertising Agency (https://darkhorse.co/)
Apple Podcasts (https://podcasts.apple.com/)
Subscribe to Roast My Podcast (https://podlink.com/6808538348)
Subscribe to our other shows:
Killer Concept (https://podlink.com/1870524806) — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained (https://podlink.com/1725822754) — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.
📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter (https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/)
Get your free personalized podcast marketing audit (https://earsaudit.scoreapp.com/)
Join the Podcast Marketing Academy Membership (https://podcastmarketingacademy.com/membership/) for ongoing podcast marketing support
🎙️ More from @TransistorPodcasting (https://www.youtube.com/@TransistorPodcasting)
Try Transistor podcast hosting free for 14 days (https://transistor.fm/?via=youtube)
Follow @TransistorPodcasting (https://www.youtube.com/@TransistorPodcasting) for more podcasting tips & tutorials
Chapters:
00:00 Introduction
00:56 First impressions
01:18 Artwork and title analysis
04:22 Podcast description teardown
06:23 The importance of framing your theme correctly
08:53 Branding missteps
13:59 Trailer review & recommendations
17:49 Cliche differentiation & messaging to avoid
25:31 Episode title & description analysis
31:35 Final thoughts and recommendations
30 Sept 2026
Roasting a Slickly Designed Show... Making the One Mistake that KILLS Podcasts
The most marketable shows are built around a consistent premise that tells listeners what they can expect from each and every episode.
Consistently delivering on that premise allows listeners to build a listening habit and even a sense of anticipation around the show, as well as making it easier for them to recommend the show to others.
But sooner or later, every show faces a situation where a topic or guest comes up that is too good to pass up… but also doesn’t quite fit with the show’s premise.
So what do you do?
Break your premise to shoehorn the topic or guest in? Or pass up an opportunity for a potentially phenomenal episode to stick with your formula.
Let’s find out.
🛠️ Resources
Subscribe to Hey, Good Game (https://www.youtube.com/@heygoodgames)
Nate Kadlac (https://approachabledesign.co/)
Hey, Good Game design breakdown (https://approachabledesign.co/articles/podcast-design)
YouLean Loudness Meter (https://youlean.co/youlean-loudness-meter/)
Descript (https://www.descript.com/)
Spotify (https://spotify.com)
Apple Podcasts (https://podcasts.apple.com/)
Subscribe to Roast My Podcast (https://podlink.com/6808538348)
Subscribe to our other shows:
Killer Concept (https://podlink.com/1870524806) — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained (https://podlink.com/1725822754) — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.
📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter (https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/)
Get your free personalized podcast marketing audit (https://earsaudit.scoreapp.com/)
Join the Podcast Marketing Academy Membership (https://podcastmarketingacademy.com/membership/) for ongoing podcast marketing support
🎙️ More from @TransistorPodcasting (https://www.youtube.com/@TransistorPodcasting)
Try Transistor podcast hosting free for 14 days (https://transistor.fm/?via=youtube)
Follow @TransistorPodcasting (https://www.youtube.com/@TransistorPodcasting) for more podcasting tips & tutorials
Chapters:
00:00 RMP - Hey Good Game
00:43 Introducing Hey, Good Game
01:12 Cover art & title analysis
03:10 Dissecting the show description
07:27 Exploring brand messaging on the website
10:37 The hidden dangers of "breaking your premise"
15:42 Episode title breakdowns
18:10 Trailer teardown
23:19 Using music to brand your show effectively
26:13 Custom episode artwork review
27:44 Ideas to get more social proof
30:07 Using timestamps in your show notes
31:34 Wrap up and how to submit your show
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