Rock Enroll is a podcast on strategic marketing and enrollment management in higher education. You’ll learn enrollment marketing and management tips from higher ed experts and marketing insiders so that you can boost your institution's enrollment.
In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study (https://www.visionpointmarketing.com/adult-learner-study-2025/), we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter most, this episode breaks down real survey data and offers tips for crafting messages that cut through the noise and build real trust.
2 Sept 2025
Adult Learners: Nurturing from Interest to Enrollment
In the third episode of our four-part series on VisionPoint Marketing’s adult learner study (https://www.visionpointmarketing.com/adult-learner-study-2025/), we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand.
From email and text strategies to the surprising rise of social media outreach, this episode offers actionable insights on communication preferences, personalization tactics, CRM best practices, and why the “middle of the funnel” may be your most undervalued opportunity.
28 Aug 2025
Adult Learners: Media Consumption Habits
In the second episode of our four-part series on VisionPoint Marketing’s latest adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the right media mix. From YouTube’s surprising prominence as a search engine to the realities of LinkedIn’s limited reach, this episode unpacks the platforms that matter most and offers practical recommendations for institutions looking to maximize budget and impact.
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Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
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