Rock Enroll is a podcast on strategic marketing and enrollment management in higher education. You’ll learn enrollment marketing and management tips from higher ed experts and marketing insiders so that you can boost your institution's enrollment.
Rock Enroll
Claim This Podcastby VisionPoint Marketing
5.0(4 reviews)
35 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Rock Enroll is a podcast on strategic marketing and enrollment management in higher education. You’ll learn enrollment marketing and management tips from higher ed experts and marketing insiders so that you can boost your institution's enrollment.
Language
🇺🇲
Publishing Since
2/9/2022
2 verified contact emails on file for Rock Enroll
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Recent Episodes
September 5, 2025
Adult Learners: Messaging That Matters
<p>In the fourth and final episode of our four-part series on VisionPoint Marketing’s <a href="https://www.visionpointmarketing.com/adult-learner-study-2025/" target="_blank" rel="ugc noopener noreferrer">adult learner study</a>, we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter most, this episode breaks down real survey data and offers tips for crafting messages that cut through the noise and build real trust.</p>
September 2, 2025
Adult Learners: Nurturing from Interest to Enrollment
<p>In the third episode of our four-part series on <a href="https://www.visionpointmarketing.com/adult-learner-study-2025/" target="_blank" rel="ugc noopener noreferrer">VisionPoint Marketing’s adult learner study</a>, we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand.</p><p>From email and text strategies to the surprising rise of social media outreach, this episode offers actionable insights on communication preferences, personalization tactics, CRM best practices, and why the “middle of the funnel” may be your most undervalued opportunity.</p>
August 28, 2025
Adult Learners: Media Consumption Habits
<p>In the second episode of our four-part series on VisionPoint Marketing’s latest adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the right media mix. From YouTube’s surprising prominence as a search engine to the realities of LinkedIn’s limited reach, this episode unpacks the platforms that matter most and offers practical recommendations for institutions looking to maximize budget and impact.</p>
35 total episodes available
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Frequently asked questions
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- What is Rock Enroll?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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