A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
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You are not mistaken we are in your feeds again as promised with the 2nd part of our annual work trip out to The London Toy Fair!
In this series of interesting convos we kick off with industry giants in the world of board games and TCG Asmodee who has some fantastic advice not just for The Toy Fair but also for life. Then Jake goes and chats with Froghall Games who is an independent games publisher about what it takes to be indy in a room of giants. James then returns for our final 2 conversations of this episode with new to the halls of The Toy Fair London Motordayz who are more than just RC Cars and The Puppet Company 10 year veterans of the show and a cross generational brand.
If you enjoyed this why not give us a 5 star review and share it with someone who will also get something out of this too.
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Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.social (https://bsky.app/profile/jameserskine.bsky.social)
Follow Rocket @WeAreRocketHQ instagram.com/wearerockethq (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/instagram.com/wearerockethq)
Follow James on LinkedIn linkedin.com/in/jameserskine) (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jameserskine)
Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/ (https://www.linkedin.com/company/wearerocket/)
wearerocket.co.uk/ (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/wearerocket.co.uk/)
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey linkedin.com/in/jakeaspey/ (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jakeaspey/)
Hosted on Acast. See acast.com/privacy (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/acast.com/privacy) for more information.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
29 Jan 2026
Toy Fair 2026 pt 1
We are so back! That is right rocket fuel the podcast about youth, parent marketing and culture has slid back into your podcatcher feeds with what is turning into a bit of a yearly tradition for us here at Rocket HQ. Yes we are back on the ground at The London Toy Fair and this year we spoke to so many interesting people we have actually had to split it in to 2 part!
But who did we talk too, I hear you cry! Well cry no more as we kick off this 1st episode with 3rd time on the pod but this time with a new name, friends Precisify who give us a fantastic overview of current trends being echoed throughout the halls and where the world of youth marketing is going with laws internationally hitting the internet and more. Then our reporters on the ground Sam and Jake talk to Halilit & Jura Toys who are both child development toy brands stepping in to the world of influencer marketing and what that means for their brands who are talking to an audience of saturated advice. We wrap up this part with Jake and Sophie talking to MV Sports & Lip Smacker who are 2 brands that are traversing the world of IP and how they leverage those to sell products.
Next episode we are still at The Toy Fair and we talk with industry giants and 1st timers at the convention. If you enjoyed this why not give us a 5 star review and share it with someone who will also get something out of this too.
———————
Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.social (https://bsky.app/profile/jameserskine.bsky.social)
Follow Rocket @WeAreRocketHQ instagram.com/wearerockethq (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/instagram.com/wearerockethq)
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Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/ (https://www.linkedin.com/company/wearerocket/)
wearerocket.co.uk/ (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/wearerocket.co.uk/)
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey linkedin.com/in/jakeaspey/ (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jakeaspey/)
Hosted on Acast. See acast.com/privacy (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/acast.com/privacy) for more information.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
16 Dec 2025
Paolo & Francesca Pini - Nubridge Publishing
Bonjour! Hola! How are you doing today? Welcome to this episode of Rocket Fuel. A podcast that talks with interesting people who intersect that middle point between youth marketing and youth culture.
Today we aren't just showing off our ability to Google how to say hello in two other languages. We are talking to two language experts who are at the forefront of getting young people to learn a second language from an early age in both the school and at home. We're having a chat with Francesca and Paolo Pini of Nubridge Publishing. They have two products. The first one is Language Angles. This is a programme and course of interactive curriculum-led lessons for primary school lessons. Developed by Francesca whilst she was a teacher herself. The second, a gamified app designed not just to be fun but to complement the lessons kids are learning at school, be that with the Language Angles structure or not. This app is called Glurbs and kids love it and adults are seeing their kids engaged in learning a second language with results.
We talk to Paolo and Francesca Pini about why learning a second language is so important. How being a teacher really defined Language Angles and its ability to support teachers best. How Glurbs came to be and how it keeps kids engaged with positive screen time. And then, as we always do, we ask Paolo and Francesca Pini for their rocket fuel.
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Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.social (https://bsky.app/profile/jameserskine.bsky.social)
Follow Rocket @WeAreRocketHQ instagram.com/wearerockethq (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/instagram.com/wearerockethq)
Follow James on LinkedIn linkedin.com/in/jameserskine) (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jameserskine)
Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/ (https://www.linkedin.com/company/wearerocket/)
wearerocket.co.uk/ (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/wearerocket.co.uk/)
Contact Paolo on LinkedIn https://www.linkedin.com/in/paolo-pini-8804602aa/ (https://www.linkedin.com/in/paolo-pini-8804602aa/)
Contact Franceca on LinkedIn https://www.linkedin.com/in/francesca-pini-3961a02b6/ (https://www.linkedin.com/in/francesca-pini-3961a02b6/)
https://nubridgepublishing.com/ (https://nubridgepublishing.com/)
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey linkedin.com/in/jakeaspey/ (https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jakeaspey/)
Hosted on Acast. See acast.com/privacy (acast.com/privacy) for more information.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
12 ratings
Spotify
5.0 / 5
322 ratings
Podcast Authority Score: 56 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
75
Social presence
0
YouTube
0
Engagement
92
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