Rocket Fuel: Youth Marketing
Claim This Podcastby Rocket
Podcast Authority
Beta
Podcast Overview
<p>A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.</p><br><p>Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).</p><br><p>He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.</p><br><p>This is Rocket Fuel.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
9/26/2019
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
Podcast Authority
BetaRecommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
3 verified contact emails on file for Rocket Fuel: Youth Marketing
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
February 5, 2026
Toy Fair 2026 pt 2
<p>You are not mistaken we are in your feeds again as promised with the 2nd part of our annual work trip out to The London Toy Fair!</p><br><p>In this series of interesting convos we kick off with industry giants in the world of board games and TCG Asmodee who has some fantastic advice not just for The Toy Fair but also for life. Then Jake goes and chats with Froghall Games who is an independent games publisher about what it takes to be indy in a room of giants. James then returns for our final 2 conversations of this episode with new to the halls of The Toy Fair London Motordayz who are more than just RC Cars and The Puppet Company 10 year veterans of the show and a cross generational brand.</p><br><p>If you enjoyed this why not give us a 5 star review and share it with someone who will also get something out of this too.</p><br><p>———————</p><p>Follow James @JamesErskine <a href="https://bsky.app/profile/jameserskine.bsky.social" rel="noopener noreferrer" target="_blank">https://bsky.app/profile/jameserskine.bsky.social</a></p><p>Follow Rocket @WeAreRocketHQ <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/instagram.com/wearerockethq" rel="noopener noreferrer" target="_blank">instagram.com/wearerockethq</a></p><p>Follow James on LinkedIn <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jameserskine" rel="noopener noreferrer" target="_blank">linkedin.com/in/jameserskine)</a></p><p>Follow Rocket on LinkedIn <a href="https://www.linkedin.com/company/wearerocket/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/wearerocket/</a></p><p><a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/wearerocket.co.uk/" rel="noopener noreferrer" target="_blank">wearerocket.co.uk/</a></p><br><p>Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts</p><p>It is Hosted and Produced by James Erskine</p><p>Produced and Edited by Jake Aspey <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jakeaspey/" rel="noopener noreferrer" target="_blank">linkedin.com/in/jakeaspey/</a></p><br><p>Hosted on Acast. See <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
January 29, 2026
Toy Fair 2026 pt 1
<p>We are so back! That is right rocket fuel the podcast about youth, parent marketing and culture has slid back into your podcatcher feeds with what is turning into a bit of a yearly tradition for us here at Rocket HQ. Yes we are back on the ground at The London Toy Fair and this year we spoke to so many interesting people we have actually had to split it in to 2 part!</p><br><p>But who did we talk too, I hear you cry! Well cry no more as we kick off this 1st episode with 3rd time on the pod but this time with a new name, friends Precisify who give us a fantastic overview of current trends being echoed throughout the halls and where the world of youth marketing is going with laws internationally hitting the internet and more. Then our reporters on the ground Sam and Jake talk to Halilit & Jura Toys who are both child development toy brands stepping in to the world of influencer marketing and what that means for their brands who are talking to an audience of saturated advice. We wrap up this part with Jake and Sophie talking to MV Sports & Lip Smacker who are 2 brands that are traversing the world of IP and how they leverage those to sell products.</p><br><p>Next episode we are still at The Toy Fair and we talk with industry giants and 1st timers at the convention. If you enjoyed this why not give us a 5 star review and share it with someone who will also get something out of this too.</p><br><p>———————</p><p>Follow James @JamesErskine <a href="https://bsky.app/profile/jameserskine.bsky.social" rel="noopener noreferrer" target="_blank">https://bsky.app/profile/jameserskine.bsky.social</a></p><p>Follow Rocket @WeAreRocketHQ <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/instagram.com/wearerockethq" rel="noopener noreferrer" target="_blank">instagram.com/wearerockethq</a></p><p>Follow James on LinkedIn <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jameserskine" rel="noopener noreferrer" target="_blank">linkedin.com/in/jameserskine)</a></p><p>Follow Rocket on LinkedIn <a href="https://www.linkedin.com/company/wearerocket/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/wearerocket/</a></p><p><a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/wearerocket.co.uk/" rel="noopener noreferrer" target="_blank">wearerocket.co.uk/</a></p><br><p>Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts</p><p>It is Hosted and Produced by James Erskine</p><p>Produced and Edited by Jake Aspey <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jakeaspey/" rel="noopener noreferrer" target="_blank">linkedin.com/in/jakeaspey/</a></p><br><p>Hosted on Acast. See <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
December 16, 2025
Paolo & Francesca Pini - Nubridge Publishing
<p>Bonjour! Hola! How are you doing today? Welcome to this episode of Rocket Fuel. A podcast that talks with interesting people who intersect that middle point between youth marketing and youth culture.</p><br><p>Today we aren't just showing off our ability to Google how to say hello in two other languages. We are talking to two language experts who are at the forefront of getting young people to learn a second language from an early age in both the school and at home. We're having a chat with Francesca and Paolo Pini of Nubridge Publishing. They have two products. The first one is Language Angles. This is a programme and course of interactive curriculum-led lessons for primary school lessons. Developed by Francesca whilst she was a teacher herself. The second, a gamified app designed not just to be fun but to complement the lessons kids are learning at school, be that with the Language Angles structure or not. This app is called Glurbs and kids love it and adults are seeing their kids engaged in learning a second language with results.</p><br><p>We talk to Paolo and Francesca Pini about why learning a second language is so important. How being a teacher really defined Language Angles and its ability to support teachers best. How Glurbs came to be and how it keeps kids engaged with positive screen time. And then, as we always do, we ask Paolo and Francesca Pini for their rocket fuel.</p><br><p>———————</p><p>Follow James @JamesErskine <a href="https://bsky.app/profile/jameserskine.bsky.social" rel="noopener noreferrer" target="_blank">https://bsky.app/profile/jameserskine.bsky.social</a></p><p>Follow Rocket @WeAreRocketHQ <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/instagram.com/wearerockethq" rel="noopener noreferrer" target="_blank">instagram.com/wearerockethq</a></p><p>Follow James on LinkedIn <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jameserskine" rel="noopener noreferrer" target="_blank">linkedin.com/in/jameserskine)</a></p><p>Follow Rocket on LinkedIn <a href="https://www.linkedin.com/company/wearerocket/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/wearerocket/</a></p><p><a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/wearerocket.co.uk/" rel="noopener noreferrer" target="_blank">wearerocket.co.uk/</a></p><p>Contact Paolo on LinkedIn <a href="https://www.linkedin.com/in/paolo-pini-8804602aa/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/paolo-pini-8804602aa/</a></p><p>Contact Franceca on LinkedIn <a href="https://www.linkedin.com/in/francesca-pini-3961a02b6/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/francesca-pini-3961a02b6/</a></p><br><p><a href="https://nubridgepublishing.com/" rel="noopener noreferrer" target="_blank">https://nubridgepublishing.com/</a></p><br><p>Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts</p><p>It is Hosted and Produced by James Erskine</p><p>Produced and Edited by Jake Aspey <a href="https://open.acast.com/networks/60eee15797523f0012fbb8cc/shows/5d8cc319b8ba57ae71fc96dd/episodes/linkedin.com/in/jakeaspey/" rel="noopener noreferrer" target="_blank">linkedin.com/in/jakeaspey/</a></p><br><p>Hosted on Acast. See <a href="acast.com/privacy" rel="noopener noreferrer" target="_blank">acast.com/privacy</a> for more information.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
94 total episodes available
Recent guests on Rocket Fuel: Youth Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Alex Callender
Guest
Deep-dive analytics for Rocket Fuel: Youth Marketing
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Rocket Fuel: Youth Marketing?
<p>A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.</p><br><p>Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).</p><br><p>He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.</p><br><p>This is Rocket Fuel.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.