A podcast for those who sell without selling out.
On Rogers That, host Rogers Healy sits down with founders, CEOs, creators and entertainers to hear how they built something real while staying true to themselves. Some of their stories you already know, and some you're hearing for the first time. Every guest has one thing in common: they've grown without losing what makes them who they are.
Expect candid conversations about the wins, the snags and the moments that shaped each guest's path, plus plenty of fun along the way. New episodes drop bi-weekly.
Geologist-turned-founder Hunter Harlow joins Rogers Healy to talk about building Sendero Provisions Co. in Waco, Texas. He started with a single hat in 2014 and grew it into a head-to-toe apparel brand with a loyal following.
Hunter is a sixth-generation Texan and Baylor-trained geologist. He got his start making better hats than the ones he saw at Big Bend National Park. Today Sendero spans about twenty categories under one slogan: West of Ordinary.
In this episode:
How a geology background shapes the way Hunter builds a brand
The early days, when he packed every order himself
Growing pains: shipping a hundred hats a day and sourcing overseas for the first time
Why trust and “work spouses” hold a company together
Building a brand in Waco, "a blank canvas… it might be twenty-five percent painted"
The surprise women’s dress line, with sales up roughly 1,000% year over year
Sendero in sixty seconds, plus his favorite and most overrated rocks
“Love people, have fun, work hard. In that order.”
Connect with Hunter and Sendero
Website: https://senderopc.com (https://senderopc.com)
Instagram: https://www.instagram.com/senderopc/ (https://www.instagram.com/senderopc/)
Facebook: https://www.facebook.com/senderopc/ (https://www.facebook.com/senderopc/)
Hunter on LinkedIn: https://www.linkedin.com/in/hunter-harlow/ (https://www.linkedin.com/in/hunter-harlow/)
Follow Rogers That
Instagram: https://www.instagram.com/rogersthatpodcast/ (https://www.instagram.com/rogersthatpodcast/)
YouTube: https://youtube.com/@rogersthatpod (https://youtube.com/@rogersthatpod)
TikTok: https://www.tiktok.com/@rogersthatpodcast (https://www.tiktok.com/@rogersthatpodcast)
Threads: https://www.threads.net/@rogersthatpodcast (https://www.threads.net/@rogersthatpodcast)
Read the full story: https://www.rogersthatpodcast.com/episodes/hunter-harlow/ (https://www.rogersthatpodcast.com/episodes/hunter-harlow/.)
New episodes drop bi-weekly.
8 Dec 2025
Ep. 103: The Queen of Cool - Stacey Tank
Our next guest is a FORCE. A seasoned leader, builder, and innovator who has spent her career turning vision into velocity.
She is the CEO of Bespoke Beauty Brands, with products found everywhere from Target to Amazon to TikTok Shop. With over 20 years of experience at powerhouse companies like Heineken and Home Depot, she has mastered the balance of people, purpose, and performance.
From nuclear power to beauty, from corporate boardrooms to creative brands, she leads with ENERGY and authenticity. A wife, mom, and proud New Yorker bringing her edge to Texas, she is proof that great leadership never goes out of style.
Ladies and gentlemen, please welcome my friend to the #RogersThat (https://www.facebook.com/hashtag/RogersThat) podcast, Stacey Tank.
17 Nov 2025
Ep. 102: The Consumer Product Guru - Adam Siskin
Our next guest is a CONNECTOR. An entrepreneur, investor, and CPG expert who seems to know everyone and everything in the space.
He built The Platform CPG, a community that brings together founders, operators, and investors who are changing the way consumer brands grow. From brand strategy to capital conversations, he is the first call when deals get serious and ideas start scaling.
We met through LinkedIn, hit it off instantly, and have been trading intros and ideas ever since. In a world full of takers, he is a true giver and one of the smartest voices in consumer goods today.
Who has been a guest on Rogers That
Names identified in recent episode analyses. Showing up to five guests.
Tyler Muse
Dylan Jones
Brad Wilson
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
66,949
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
13 ratings
Spotify
4.6 / 5
12 ratings
Podcast Authority Score: 70 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
79
Social presence
0
YouTube
76
Engagement
77
Contact Rogers That
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Rogers That
Who hosts Rogers That?
Rogers Healy host the show. Published by Rogers Healy.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does Rogers That take guests?
The show does not typically feature guests, based on episode analyses.
Host of Rogers That?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
