Podcast thumbnail for ROOF WARS: Battling for the Soul of an Industry

ROOF WARS: Battling for the Soul of an Industry

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by Chad Westbrook & David Bonney

5.0(3 reviews)
42 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
29

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality58
Social0
YouTube0
Engagement0

Podcast Overview

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you: ✅ Stand out in a crowded market ✅ Develop great clients, not just chase leads ✅ Build a reputation based on quality and integrity ✅ Scale your business the right way The future of the industry depends on those willing to raise the bar, lead by example, and fight for a higher standard. If you're ready to sharpen your skills, grow your business, and dominate in commercial roofing… Welcome to the war.

Language

🇺🇲

Publishing Since

1/18/2024

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29

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality58
Social0
YouTube0
Engagement0
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
Episode Length
22 minutes
Performing excellently!
good
Show Notes Quality
3.0/5

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needs improvement
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Every 24 days

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Recent Episodes

Episode thumbnail for EPISODE 32: Why Your Clients Don't Want Your Agreement

June 26, 2026

EPISODE 32: Why Your Clients Don't Want Your Agreement

<p dir="ltr"><strong>In this episode, Chad and David discussed</strong> why leading with a rigid, multi-page preventative maintenance agreement is a clear trap that repels your prospects. They break down the massive mistake roofers make by trying to force proactive products onto reactive buyers who don't have the internal trust, the vertical tolerance, or the budgeting structure to sign a formal contract. By drawing a sharp parallel to a pushy doctor shoving a lifetime healthcare plan down a flu patient's throat, they reveal that pushing what you want to sell rather than executing proactive account management is a surefire way to kill a relationship before it even starts.</p> <p dir="ltr">By the end of this podcast, you'll be able to learn how to meet your clients exactly where they are without forcing them onto a piece of paper they don't want. You'll gain a concrete framework for shifting from a "me-first" sales approach to a "them-first" relationship model, discovering how to map out different tiers of reactive and proactive buyers. Learn how to implement strategic touchpoints like 12-month post-repair inspections to build consistent recurring revenue, giving your clients the exact outcomes they want while keeping their "squares off the street."</p> <p dir="ltr">"The right answer at the wrong time is still the wrong answer... It's our prerogative to help them how they want to be helped." — <strong>David Bonney</strong></p> <p> </p>

Episode thumbnail for Episode 31: Why Better Photos Matter

June 10, 2026

Episode 31: Why Better Photos Matter

<p data-path-to-node="1"><strong data-path-to-node="1" data-index-in-node="0">In this episode, Chad and David discussed</strong> how careless photo tracking can cost you hundreds of thousands of dollars in recurring revenue. Chad shares a brutal $500,000 lesson learned after losing a major self-storage account over a single outdated observation photo that ruined an entire portfolio's worth of trust. They dive deep into the essential posture of earning client trust on every single visit, demonstrating how a simple 10-minute shift in photo documentation can turn a basic $500 leak call from a source of client friction into a high-value demonstration of operational integrity.</p> <p data-path-to-node="2">By the end of this podcast, you'll be able to learn how to weaponize photo documentation to justify your pricing and validate your work to remote property managers who never step foot on a roof. You'll gain a concrete framework for capturing airtight before, progress, and after photos that protect your profit margins and eliminate client skepticism. Learn how to transform your field crews from transactional technicians into strategic assets, ensuring every single invoice paves the way for a long-term, high-yield relationship rather than a one-hit wonder.</p> <p data-path-to-node="3">"Cost is what your client pays. Value is what your client gets. Separate those things and work on it." — <strong data-path-to-node="3" data-index-in-node="105">Chad Westbrook</strong></p>

Episode thumbnail for Episode 30: Breaking Down Customer Experience

June 5, 2026

Episode 30: Breaking Down Customer Experience

<p data-path-to-node="1"><strong data-path-to-node="1" data-index-in-node="0">In this episode, Chad and David discussed</strong> how to eliminate "onesie-twosie syndrome" by transforming your roofing company's customer experience. They unpack the massive disconnect between sales promises and operational execution, revealing how simple oversights like taking up front parking spots can kill a client relationship. By challenging the industry to stop comparing themselves to other roofers and start competing with frictionless giants like Uber and Domino's, they show you how to build a "perfect journey" that keeps clients coming back.</p> <p data-path-to-node="2">By the end of this podcast, you'll be able to learn how to turn customer experience into your primary driver of predictable revenue. You'll gain a blueprint for auditing your book of business, streamlining your payment systems to remove friction, and structuring operational cadences that build bulletproof trust. Learn how documenting and laminating your service journey allows your sales team to sell an elite experience before the trucks ever roll out.</p> <p data-path-to-node="3">"We don't want the replacement. We don't want the repair. We want the relationship. And the only way to have a relationship is when you're giving that person the thing that they can't get from anybody else."— <strong data-path-to-node="3" data-index-in-node="114">David Bonney</strong></p>

42 total episodes available

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Frequently asked questions

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What is ROOF WARS: Battling for the Soul of an Industry?

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you:

✅ Stand out in a crowded market ✅ Develop great clients, not just chase leads ✅ Build a reputation based on quality and integrity ✅ Scale your business the right way

The future of the industry depends on those willing to raise the bar, lead by example, and fight for a higher standard. If you're ready to sharpen your skills, grow your business, and dominate in commercial roofing…

Welcome to the war.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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