ROOF WARS: Battling for the Soul of an Industry

About ROOF WARS: Battling for the Soul of an Industry

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you: ✅ Stand out in a crowded market ✅ Develop great clients, not just chase leads ✅ Build a reputation based on quality and integrity ✅ Scale your business the right way The future of the industry depends on those willing to raise the bar, lead by example, and fight for a higher standard. If you're ready to sharpen your skills, grow your business, and dominate in commercial roofing… Welcome to the war.

Publisher

Chad Westbrook & David Bonney

Category

business · education

Language

en

Explicit

No

First episode

18 Jan 2024

Latest episode

6 Nov 2026

Latest episodes

48 episodes in the feed.

1. 

   6 Nov 2026

   Episode 38: Why you can't sell Service Agreements

   In this episode of Roof Wars, Chad Westbrook and David Bonney break down why commercial roofers struggle to sell preventative maintenance and how to fix it. Because over ninety-five percent of facility managers operate reactively, standalone maintenance contracts often face immediate budget resistance. Chad and David explain how to bypass this friction by bundling maintenance directly into active repair scopes, eliminating standalone purchasing barriers, and capturing total facility spend. By the end of this episode, you will gain a practical framework for proving direct return on investment against costly emergency calls and positioning your team as a trusted advisor. "We do not need proactive customers, we just need to give them proactive opportunities to solve problems." — David Bonney

2. 

   23 Oct 2026

   Episode 37: How to Help Your Client Build Next Year's Budget!

   In this episode of Roof Wars, Chad Westbrook and David Bonney break down how commercial roofers can leverage the annual budgeting season to become trusted advisors instead of bid chasers. They expose the flawed "add 5%" strategy that facility managers rely on and show how emergency repairs ruin operational budgets. By the end of this episode, you'll learn how to purge open pipelines, convert old proposals into budget recommendations, align with client fiscal cycles, and present "good, better, best" plans to eliminate bid competition. "It's not about getting the replacement. It's not about getting the repair. It's about getting the relationship." — David Bonney

3. 

   2 Oct 2026

   Episode 36: Why Most Crews don't perform Onsite Upsells

   In this episode of Roof Wars, Chad Westbrook and David Bonney break down how to master on-site upsells by solving simple roof deficiencies before they become major leaks. They address the negative stigma around upselling, sharing how to price quick recommendations to save clients money and build bulletproof trust. By the end of this episode, you'll gain a battle-tested framework for converting basic leak tickets into immediate, low-friction revenue and future capital budgets using the "Life of a Leak" process. "We don't need to put proactive agreements in front of people, we just need to give them proactive opportunities to buy." — David Bonney

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

0

Engagement

0

Contact ROOF WARS: Battling for the Soul of an Industry

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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