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Roofer Growth Hacks

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by Chris Hunter

5.0(1 reviews)
124 episodes
Updated Daily
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Podcast Overview

Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.

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9/21/2022

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47

Podcast Authority

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Engagement0
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Recent Episodes

Episode thumbnail for The New 2026 SEO Formula For Roofers

June 5, 2026

The New 2026 SEO Formula For Roofers

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down the new 2026 SEO formula for roofers and how roofing companies can dominate Google, win the map pack, improve organic rankings, and get found in AI search engines. In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, what has changed in the 2026 search results, and the exact steps roofing companies should focus on to rank higher, get more visibility, and stop doing the same SEO tactics as everyone else. Today, you’ll learn: Why Google is still the top channel for high-intent roofing leads The four pillars to dominate Google: LSAs, Google Ads, Maps, and Organic SEO How to optimize your Google Business Profile for better map rankings How reviews, service areas, and real job photos impact local SEO How to prepare your roofing website for AI search Why localized, helpful content builds trust with Google and AI engines  If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below. Free resources mentioned in this episode: ✅ The New 2026 SEO Formula Workbook: http://roofermarketingheroes.com/2026-seo-workbook ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com ✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/ ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/ About: RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 00:43] - Intro [00:44 - 02:09] - The 2026 SEO Formula for Roofers [02:10 - 07:20] - Why Google Remains King [07:21 - 11:11] - Four Pillars to Dominate Google [11:12 - 16:45] - 2026 Search Engine Results Analysis [16:46 - 26:31] - Google Business Profile Audit [26:32 - 31:52] - Optimizing for AI Search Engines [31:53 - 36:35] - The FLIP Framework Explained [36:36 - 48:27] - Mastering E-E-A-T for Roofers [48:28 - 54:32] - The Organic SEO Recipe [54:33 - 57:44] - Navigating Major Algorithm Updates [57:45 - 59:42] - Outro Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://roofermarketingheroes.com/ Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofermarketingheroes/ LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/ YouTube: https://www.youtube.com/@RoofingSites

Episode thumbnail for AI For Roofers - How To Build An AI Operating System For Your Roofing Company

April 20, 2026

AI For Roofers - How To Build An AI Operating System For Your Roofing Company

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build an AI operating system for your roofing company with a simple, repeatable system that helps you answer more calls, follow up longer, save time, and close more jobs instead of always thinking you just need more leads. In this episode, Chris Hunter walks through why most roofers don’t actually have a lead problem; they  have a systems problem and the exact steps roofing companies should focus on to stop missing calls, fix broken follow-up, and use AI to create a better sales process that runs 24/7. Today, you’ll learn: Why most roofing companies don’t need more leads they need better systems How missed calls and weak follow-up are costing roofers serious revenue Why the sale often happens after the 8th to 10th follow-up What the 3 AI employees do: Samantha, Hope, and Chase How Samantha answers the phone and helps book roofing appointments How Hope acts like an AI executive assistant to manage inboxes, tasks, and daily priorities How Chase follows up with prospects for up to 6 months so leads don’t fall through the cracks Why a centralized AI brain makes the whole system smarter over time Why the roofers who adopt AI early will have a major advantage in the next 18 months How one better system can help you save time and make more money without increasing ad spend  If you want the system + resources we use to help roofers stop losing leads, tighten operations, and build a better follow-up engine with AI, use the free resources below. Free resources mentioned in this episode: ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com ✅ Learn more about the AI Operating System: https://roofermarketingheroes.com/ai-operating-system ✅ Free AI OS Workbook: https://roofermarketingheroes.com/aios-workbook ✅ Schedule a call with us: https://roofermarketingheroes.com/schedule/ About: RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 01:00] - Intro: the agent world is here [01:01 - 03:06] - Why AI matters for roofers right now [03:07 - 06:04] - Do what other roofers are not doing [06:05 - 07:31] - The shift from chat AI to AI agents [07:32 - 10:45] - The real problem: missed calls and poor follow-up [10:46 - 14:03] - Case study: 3% close rate vs 50% close rate [14:04 - 20:20] - Chris Hunter intro + the 4R Roofing Marketing System [20:21 - 25:53] - Calculate the revenue leak in your business [25:54 - 27:46] - Why better systems beat bigger ad budgets [27:47 - 32:07] - The follow-up framework: 12 to 15 touches over 6 months [32:08 - 41:03] - Meet the AI operating system for roofers [41:04 - 43:29] - Samantha demo: AI receptionist answers the phone [43:30 - 46:58] - Hope demo: AI executive assistant for roofing business owners [46:59 - 50:07] - Chase demo: AI sales follow-up rep [50:08 - 52:16] - Why the centralized AI brain is the key [52:17 - 59:25] - Beta offer, pricing, implementation, and next steps [59:26 - 01:01:24] - Free book, resources, and closing thoughts  Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites   Resources: RoofingSites: https://roofermarketingheroes.com/ Connect with us! Facebook: https

Episode thumbnail for Financial Hacks for Roofers: Cash Flow Over Loans

April 12, 2026

Financial Hacks for Roofers: Cash Flow Over Loans

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Josh Luebker to talk about the financial side of growing a roofing company the right way. Josh shares how his background in large-scale construction project management led him into the world of fractional CFO services, where he now helps subcontractors and roofing companies solve cash flow problems, improve estimating, tighten up job costing, and make smarter growth decisions. If you’ve ever wondered what a roofing company should fix first when cash flow gets tight, how much roofers should really spend on marketing, why job costing matters so much, when to lease versus buy trucks, or why new roofing companies should avoid taking on debt too early, this episode is for you. Josh also shares his thoughts on AI, overhead, and what roofing companies need to pay attention to in 2026 and beyond. About Josh: Josh Luebker is the founder of The Construction CFO, where he helps subcontractors and roofing companies improve cash flow, job costing, estimating, billing, and overall financial clarity. Before starting the business, Josh spent years in project management on large-scale construction projects, including massive Google jobs, where he developed a deep love for planning, operations, and the math behind making projects work. What makes Josh different is that he does not come from the traditional CPA or bookkeeping world. Instead, he brings an operations-first perspective to construction finance, focusing on what actually happens in the field and how that affects profitability. His work is centered on helping owners understand where money is being made, where it is leaking, and how to build systems that create long-term stability. Today, Josh works with trade contractors across a range of sizes, helping them fix collections, improve estimating, benchmark overhead, build better financial systems, and make smarter decisions without relying on guesswork. He also offers free tools and templates for owners who want to get better control of their business finances. Timestamps: [00:00 – 01:17] – Intro [01:18 – 03:05] – Josh’s background & why he started SPM The Construction CFO [03:06 – 05:52] – Why Josh is not a traditional accountant [05:53 – 08:44] – The first thing to fix in a roofing company: cash flow [08:45 – 10:47] – Profit First, buckets, and understanding overhead [10:48 – 12:32] – Job costing and estimating rules of thumb [12:33 – 15:11] – Who Josh works with, his tools, and free spreadsheets [15:12 – 19:08] – Marketing budgets, overspending, and making marketing work [19:09 – 21:03] – AI, overhead benchmarks, and 2026 industry trends [21:04 – 24:06] – Advice for new roofing companies: don’t take out loans [24:07 – 28:06] – Buying vs leasing trucks, bootstrapping, and building on the side [28:07 – 28:25] – Ad Break [28:26 – 32:14] – Favorite Personal Hack [32:15 – 33:32] – Favorite Business Hack [33:33 – 34:27] – Best advice ever received: How You Do Anything Is How You Do Everything [34:28 – 35:39] – How to Connect with Josh [35:40 – 36:24] – Outro Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: Josh Luebker: https://www.linkedin.com/in/the-construction-cfo/ The Construction CFO: https://constructioncfo.net/ Roofer Marketing Heroes: https://roofermarketingheroes.com/ Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofermarketingheroes/ LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/ YouTube: https://www.youtube.com/@RoofingSites

124 total episodes available

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What is Roofer Growth Hacks?

Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry.

Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered.

Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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