Roofer Growth Hacks

About Roofer Growth Hacks

Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers (https://www.amazon.com/Ultimate-Guide-Digital-Marketing-Roofers/dp/B0B2HK895Q)and Co-Founder of Roofer Marketing Heroes (https://roofermarketingheroes.com/), this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.

Publisher

Chris Hunter

Category

business

Language

en

Explicit

No

First episode

21 Sept 2022

Latest episode

20 Jul 2026

Latest episodes

126 episodes in the feed.

1. 

   20 Jul 2026

   Google Local Service Ads for Roofers: What Works in 2026

   Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can use Google Local Service Ads in 2026 to generate higher-intent leads, lower their cost per lead, and stop wasting money on missed calls and poorly optimized campaigns. In this episode, Chris Hunter explains why Google Local Service Ads remain one of the most affordable and highest-intent lead sources for roofers, which major LSA features have changed in 2026, and the exact steps roofing companies need to follow to get verified, rank higher, and turn more paid leads into roofing appointments. Today, you’ll learn: Why Google Local Service Ads are a high-intent lead source for roofers Why answering every phone call is critical to your LSA performance How Google verification works for roofing companies in 2026 Why reviews, review recency, and response rate affect your rankings How to choose the right categories, services, and service areas How to lower your Google Local Service Ads cost per lead Why speed-to-lead can determine which roofing company wins the job How rating every lead helps train Google’s algorithm Why your LSA budget should match your crew capacity The 10 Google LSA ranking factors that matter most in 2026 Which Local Service Ads strategies no longer work How to complete a 10-point LSA self-audit If you want the system and resources we use to help roofers improve their Google Local Service Ads, generate more qualified calls, and build a stronger roofing marketing system, use the free resources below. Free resources mentioned in this episode: ✅ The 2026 Google Local Service Ads Workbook: http://roofermarketingheroes.com/lsa-playbook✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com✅ Schedule a free Local Service Ads audit: https://roofermarketingheroes.com/schedule/✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/ About: RoofingMarketingHeroes.com has been helping roofing companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the internet is all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but also helps you close the sale. Timestamps: [00:00 - 01:40] - The #1 Lead Source Roofers Are Ignoring[01:41 - 04:23] - Why Google Still Owns 85% of Searches[04:24 - 06:47] - The 4R System: Your Marketing Foundation[06:48 - 15:16] - Dominate Google: The 4 Spots to Own[15:17 - 21:18] - LSA Economics: Cost Per Lead Breakdown[21:19 - 24:05] - Why Roofers Waste Money on Local Service Ads[24:06 - 41:47] - The 4-Step LSA Optimization Playbook[41:48 - 49:37] - 10 Google LSA Ranking Factors That Matter in 2026[49:38 - 52:01] - What’s Dead in 2026 and Your LSA Self-Audit[52:02 - 55:37] - Next Steps: Get Your Free Local Service Ads Audit Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3sAmazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10iHeart Radio: https://iheart.com/podcast/119165020YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://roofermarketingheroes.com/ Connect with us! Facebook: https://www.facebook.com/roofingsitesInstagram: https://www.instagram.com/roofermarketingheroes/LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/YouTube: https://www.youtube.com/@RoofingSites

2. 

   26 Jun 2026

   How To Own The Google Maps 3-Pack In your Market in 2026

   Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can own the Google Maps 3-Pack in 2026 and build a stronger local SEO engine that drives more calls, more visibility, and more trust. In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, why ChatGPT and AI search should support-not replace-your Google strategy, and the exact pillars roofing companies need to focus on to rank higher in the map pack. Today, you’ll learn: Why Google is still the top platform for high-intent roofing leads How to optimize your Google Business Profile as a living marketing asset Why review velocity matters more than random bursts of reviews How service pages, blog content, and topical authority support map rankings Why geotagged job photos help Google understand your service area How engagement signals impact your Google Business Profile rankings What AI Overviews and voice assistants mean for roofing marketing in 2026 If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below. Free resources mentioned in this episode: ✅ The 2026 Google Business Profile Workbook: http://roofermarketingheroes.com/2026-gbp-workbook ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com ✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/ ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/ About: RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 00:45] - Episode Trailer [00:46 - 01:16] - How to Own the Google 3-Pack in 2026 [01:17 - 08:52] - The 4R Roofing Marketing System [08:53 - 13:58] - Google vs. ChatGPT: Where to Focus Your Efforts [13:59 - 21:43] - The 4 Spots to Dominate on Google [21:44 - 22:05] - Sponsor AD [22:06 - 28:49] - Pillar 1: Google Business Profile Optimization [28:50 - 41:23] - Pillar 2: Review Velocity: Why Consistency Beats Volume [41:24 - 47:39] - Pillar 3: The SEO Formula: Websites, Links, & Topical Authority [47:40 - 52:51] - Top 10 Three-Pack Ranking Factors [52:52 - 59:32] - Pillar 4: Engagement Signals & Geotagged Photos [59:33 - 01:02:09] - Future Trends: AI Overviews & Voice Assistants [01:02:10 - 01:06:24] - Download the Workbook & Final Takeaways Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://roofermarketingheroes.com/ Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofermarketingheroes/ LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/ YouTube: https://www.youtube.com/@RoofingSites

3. 

   5 Jun 2026

   The New 2026 SEO Formula For Roofers

   Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down the new 2026 SEO formula for roofers and how roofing companies can dominate Google, win the map pack, improve organic rankings, and get found in AI search engines. In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, what has changed in the 2026 search results, and the exact steps roofing companies should focus on to rank higher, get more visibility, and stop doing the same SEO tactics as everyone else. Today, you’ll learn: Why Google is still the top channel for high-intent roofing leads The four pillars to dominate Google: LSAs, Google Ads, Maps, and Organic SEO How to optimize your Google Business Profile for better map rankings How reviews, service areas, and real job photos impact local SEO How to prepare your roofing website for AI search Why localized, helpful content builds trust with Google and AI engines If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below. Free resources mentioned in this episode: ✅ The New 2026 SEO Formula Workbook: http://roofermarketingheroes.com/2026-seo-workbook ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com ✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/ ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/ About: RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 00:43] - Intro [00:44 - 02:09] - The 2026 SEO Formula for Roofers [02:10 - 07:20] - Why Google Remains King [07:21 - 11:11] - Four Pillars to Dominate Google [11:12 - 16:45] - 2026 Search Engine Results Analysis [16:46 - 26:31] - Google Business Profile Audit [26:32 - 31:52] - Optimizing for AI Search Engines [31:53 - 36:35] - The FLIP Framework Explained [36:36 - 48:27] - Mastering E-E-A-T for Roofers [48:28 - 54:32] - The Organic SEO Recipe [54:33 - 57:44] - Navigating Major Algorithm Updates [57:45 - 59:42] - Outro Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://roofermarketingheroes.com/ Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofermarketingheroes/ LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/ YouTube: https://www.youtube.com/@RoofingSites

Who has been a guest on Roofer Growth Hacks

Names identified in recent episode analyses. Showing up to five guests.

• Chris Hunter
• Megan Ellsworth
• John Clendenning
• Laura Sutherly
• Jennifer Crego

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

141,787

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 47 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

62

Social presence

0

YouTube

82

Engagement

0

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Guest appearances

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