What really gets under your skin about digital marketing? Each week, we sit down with the UK’s top marketers and business owners to discuss marketing tips, tools and what deserves to be banished to Room 301!
What does the future of SEO look like when AI agents start running the show? In this episode of Room 301, Rob Twells sits down with Jojo Furnival, Marketing Manager at Sitebulb, to talk about whether we’re now optimising for humans… or bots
22 Jul 2025
How Podcasting Became the Most Trusted Channel in Marketing (with Pat Butkus)
In this episode, Rob Twells speaks with Pat Butkus, SVP of Marketing & Growth at Acast, the world’s largest independent podcast company. They explore why podcasting continues to outperform expectations in a landscape dominated by video.
The conversation covers how 63% of listeners say they trust their podcast host – and how that level of trust leads to real, measurable action.
Pat shares how brands of all sizes are leveraging podcasting to drive both brand awareness and performance, and why audio is one of the most underused tools in the modern marketing mix.
He also discusses the role of AI, some of the tools and strategies his team uses day-to-day, and the marketing habits he’s ready to leave behind for good.
If you're thinking of adding podcasting to your marketing strategy, then this is the episode for you!
24 Jun 2025
Build Your Brand for Fans, Not Fame (with Lynn Power)
Lynn Power, founder of Masami Haircare, discusses building a modern e-commerce brand through authentic relationships and community-driven marketing, offering insights into fostering customer loyalty in a competitive industry in this interview with Rob.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
26,734
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 45 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
38
Social presence
0
YouTube
72
Engagement
60
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