Welcome to Rooms with Ronald! This podcast is focused on all things leasing and marketing. If you have been following us on LinkedIn, I promise you are in for a treat with this extended version. Not only will you get updates on my findings as I travel across America looking at the leasing process and how we can create a better experience for prospects, now we can learn from other industry professionals both from onsite and corporate level positions. I hope this podcast inspires you to lease apartments! Happy Leasing!
Rooms with Ronald
Claim This Podcastby Ronald Harrington
5.0(2 reviews)
107 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality69
Social0
YouTube93
Engagement32
Podcast Overview
Welcome to Rooms with Ronald! This podcast is focused on all things leasing and marketing. If you have been following us on LinkedIn, I promise you are in for a treat with this extended version. Not only will you get updates on my findings as I travel across America looking at the leasing process and how we can create a better experience for prospects, now we can learn from other industry professionals both from onsite and corporate level positions. I hope this podcast inspires you to lease apartments! Happy Leasing!
Language
🇺🇲
Publishing Since
2/14/2024
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60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality69
Social0
YouTube93
Engagement32
7
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excellent
Episode Length
23 minutes
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Every 8 days
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Recent Episodes
July 2, 2026
108 - From Static Listings to Storytelling: The Future of Compelling Advertising - Podcast Palooza Edition
<p>Ronald Harrington <a href="https://www.linkedin.com/in/ronaldharrington/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/ronaldharrington/</a> joined forces with SVP of Growth and Marketing at Kurie, Kristi Fickert <a href="https://www.linkedin.com/in/kristifickert/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/kristifickert/</a> to share strategies about innovative streaming TV advertising for multifamily, emphasizing how to capture and hold renter attention in a crowded digital landscape.<br>In this Podcast Palooza episode:<br>- The shift from attention to attention retention in marketing strategies<br>- How creative fatigue impacts ad effectiveness and ways to combat it<br>- The transformative role of storytelling in renter engagement<br>- Why short-form video and personal stories resonate more with prospects<br>- The rise of streaming TV as a low-cost, high-impact advertising channel<br>- Utilizing streaming TV to target warm leads through geofencing and data insights<br>- The importance of ad frequency and creative refreshes to combat ad fatigue<br>- Case studies demonstrating ROI and success metrics with streaming TV campaigns<br>- Practical steps for multifamily marketers to incorporate streaming TV into their prospect journey<br>Video-first strategies for multifamily<br>Your property isn’t like the rest, so why should your marketing be? We make sure your community stands out, turning passive scrolls into real attention. With high-impact streaming TV and video, we showcase your property the way it was meant to be seen - bold, dynamic, and unforgettable.<br>Learn more at <a href="https://hubs.li/Q04nkkMc0" target="_blank" rel="noreferrer noopener">https://hubs.li/Q04nkkMc0</a>.<br>Chapters<br>00:00 The Power of In-Person Marketing<br>01:38 Attention Problems in Marketing<br>03:03 Creative Fatigue in Advertising<br>06:33 The Shift to Video Content<br>10:24 Streaming TV as a Marketing Tool<br>12:36 Understanding Streaming TV Demographics<br>14:55 Mid-Funnel Marketing Strategies<br>18:03 ROI Insights from Streaming TV<br>🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! <br>📰 Sign up at <a href="https://www.multifamilymedianetwork.com/" target="_blank" rel="noreferrer noopener">https://www.multifamilymedianetwork.com/</a> to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!</p>
June 25, 2026
107 - Micro Living: It's Not What You Say, It's How You Say It
<p>In this micro living episode of Rooms With Ronald, Ronald Harrington <a href="https://www.linkedin.com/in/ronaldharrington/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/ronaldharrington/</a> emphasizes the importance of tone and delivery in leasing and customer interactions. He shares practical tips on how to improve communication by focusing on how you say things, not just what you say.<br>In this episode:<br>- The importance of tone and inflection in communication<br>- How confidence and attitude influence customer perception<br>- Practical exercises to improve tone and delivery<br>- The impact of smiling and pacing in conversations<br>- Matching energy without mirroring emotions<br>Chapters<br>00:30 The Importance of Tone in Communication<br>06:48 Practical Tips for Effective Communication<br>10:35 Creating Authentic Connections in Leasing<br>🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! <br>📰 Sign up at <a href="https://www.multifamilymedianetwork.com/" target="_blank" rel="noreferrer noopener">https://www.multifamilymedianetwork.com/</a> to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!</p>
June 18, 2026
106 - The Leasing Experience Through a Real Renter’s Eyes (Part 2)
<p>In part two of the leasing experience gone awry, Ronald Harrington <a href="https://www.linkedin.com/in/ronaldharrington/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/ronaldharrington/</a> and Kara Rafferty <a href="https://www.linkedin.com/in/kararafferty/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/kararafferty/</a> highlight critical lessons property managers and leasing professionals must learn to elevate their service to an influencer level. <br>Discover how communication breakdowns, trust issues, and misaligned expectations can impact tenant retention—and what you can do to turn these challenges into opportunities.<br>Key Topics<br>-The importance of consistent communication and setting clear expectations with prospects<br>- How trust is broken through broken SOPs and neglecting the prospect's needs<br> -The significance of walking a unit before a move-in and creating memorable first impressions<br>- Why community engagement and understanding a prospect’s “why” can make or break a lease<br>- The impact of industry patterns and KPIs that no longer serve modern renters<br>- The role of honest, transparent messaging in fostering long-term resident relationships<br>- How guest insights can elevate your teams’ engagement and operational strategies<br>Chapters<br>00:00 The Apartment Search: Part 1 Recap<br>03:43 Navigating Communication Challenges<br>06:38 Trust Issues in Leasing<br>09:42 The Importance of First Impressions<br>12:47 Community and Connection in Apartment Living<br>15:45 Managing Expectations and Communication<br>18:41 The Move-In Experience<br>21:46 Lessons Learned and Future Improvements<br>🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! <br>📰 Sign up at <a href="https://www.multifamilymedianetwork.com/" target="_blank" rel="noreferrer noopener">https://www.multifamilymedianetwork.com/</a> to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!</p>
107 total episodes available
Recent guests on Rooms with Ronald
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Kristi Fickert
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Katie Ritter
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Jake Hughes
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Lisa Nickerson
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This podcast updates daily.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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