Welcome to Rooms with Ronald! This podcast is focused on all things leasing and marketing. If you have been following us on LinkedIn, I promise you are in for a treat with this extended version. Not only will you get updates on my findings as I travel across America looking at the leasing process and how we can create a better experience for prospects, now we can learn from other industry professionals both from onsite and corporate level positions. I hope this podcast inspires you to lease apartments! Happy Leasing!
After busy season, it’s time to focus on renewals, but sending an offer and waiting isn’t a sales strategy.
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ (https://www.linkedin.com/in/ronaldharrington/) makes the case that resident renewals deserve the same sales training and attention as new leases. He explains how the resident’s experience throughout the year, the value they see in staying, and the quality of renewal conversations can all influence their decision.
Timestamps:
00:00 - Why renewal season deserves a serious conversation
00:56 - Leasing teams learn to sell the first lease. What about the next one?
03:07 - Why renewals often become administrative instead of sales-focused
05:16 - The renewal decision starts on move-in day
08:18 - Good service earns trust, but renewal selling takes a separate skill
10:08 - Selling residents on the value they’ve actually experienced
14:01 - Rediscover value without ignoring problems or manufacturing nostalgia
14:56 - The challenge of asking residents to pay more for the same apartment
17:08 - Market rent versus perceived value
18:52 - A five-step approach to renewal conversations
24:25 - When a renewal incentive may be worth evaluating
28:38 - Renewal targets, holdouts, and the cost of missed conversations
30:17 - Train employees to sell renewals before measuring their performance
32:58 - Why “moving costs more” is not a reliable sales tactic
This episode is in partnership with Lineups.
Lineups is the content creation platform built exclusively for multifamily marketing and leasing teams. Think of us as your brand's on-site coach — we give teams the tools, training, and support to create on-brand social content and printable materials, from carousels and reels to leasing flyers and business cards, without needing a design background. No generic templates, no guesswork, no feeling lost.
Learn more: https://lineups.io?utm_source=roomswithronald&utm_medium=podcast (https://lineups.io/?utm_source=roomswithronald&utm_medium=podcast)
🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!
📰 Sign up at https://www.multifamilymedianetwork.com/ (https://www.multifamilymedianetwork.com/) to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!
22 Oct 2026
124 - Micro Living: Stop Asking "Do You Have Any Questions?"
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ (https://www.linkedin.com/in/ronaldharrington/)
uses this Micro Living Edition to tackle a common leasing habit that can unintentionally end a tour too early. He explains why the standard “do you have any questions?” closer often shuts down the conversation instead of revealing what a prospect actually thinks.
In this solo episode, Ronald breaks down better ways to wrap up a tour so leasing teams can uncover interest, surface objections, and guide prospects toward a decision with more confidence.
Timestamps
(00:00) Micro Living Edition intro and the problem with tour-ending questions
(00:57) The standard tour wrap-up and the familiar “do you have any questions?”
(01:32) Why “no questions” may signal low interest or missed engagement
(02:28) How the question can weaken credibility and feel like a reflex
(03:22) Why a closed-ended question limits what you learn
(04:02) Hidden concerns prospects may not volunteer on their own
(04:46) Ask what stood out instead of ending the conversation
(05:58) Reconnect the apartment to the prospect’s stated needs
(06:47) Ask directly what could keep them from moving forward
(07:39) Listen first instead of jumping into objection handling
(08:40) Comparing a dead-end closer to a more useful wrap-up
(09:18) A practical framework for your next tour ending
(10:19) Final takeaway: stop ending conversations too early
Lineups is the content creation platform built exclusively for multifamily marketing and leasing teams. Think of us as your brand's on-site coach — we give teams the tools, training, and support to create on-brand social content and printable materials, from carousels and reels to leasing flyers and business cards, without needing a design background. No generic templates, no guesswork, no feeling lost.
Learn more: https://lineups.io?utm_source=roomswithronald&utm_medium=podcast (https://lineups.io/?utm_source=roomswithronald&utm_medium=podcast)
🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!
📰 Sign up at https://www.multifamilymedianetwork.com/ (https://www.multifamilymedianetwork.com/) to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!
15 Oct 2026
123 - When Did No Shows Become Normal?
No-show rates might be hiding the real problem in your leasing funnel.
In this episode of Rooms With Ronald, Ronald https://www.linkedin.com/in/ronaldharrington/ (https://www.linkedin.com/in/ronaldharrington/) pulls from recent data, mystery shops, and a surprising real-world moment in Louisville where a leasing professional thanked him for simply keeping his appointment.
That moment becomes the launch point for a bigger challenge to multifamily teams: if people are missing tours more often than they attend them, are we blaming prospects before examining the process?
Tune in to hear Ronald dive in to examine a problem many multifamily teams may be overlooking: appointments that get booked, but never actually happen. He argues that show rate deserves as much attention as closing ratio, especially as AI voice assistants and automated scheduling tools make booking easier than ever.
Timestamps
(00:00) Why this no-show problem matters in multifamily leasing
(01:11) A typical office scene and how callers get missed
(02:11) When self-service booking happens without real tour intent
(03:35) Why Ronald started digging into no-show data
(04:01) The Louisville mystery shop that changed the conversation
(05:48) When no-shows started feeling normal
(07:28) Two communities, one misleading closing ratio story
(10:55) What show rate reveals that closing ratio hides
(12:43) The old guest card versus today’s appointment booking
(14:10) Three kinds of prospects landing on the same calendar slot
(16:05) Speed to lead solved one problem, but what happened next?
(17:39) Measuring bookings without measuring attendance
(18:36) Automation before and after, and why the funnel matters
(20:37) What CRMs already know about prospect behavior
(21:35) How to audit missed tours and calculate the full funnel
(22:27) The importance of fast follow-up after a missed appointment
(23:38) Using AI to find patterns without bias
(24:57) Returning to the original question: when did no-shows become normal?
(26:20) The practical challenge: compare show rate, closing ratio, and leases
(27:32) Why the better question may be: why did we stop asking?
Lineups is the content creation platform built exclusively for multifamily marketing and leasing teams. Think of us as your brand's on-site coach — we give teams the tools, training, and support to create on-brand social content and printable materials, from carousels and reels to leasing flyers and business cards, without needing a design background. No generic templates, no guesswork, no feeling lost.
Learn more: https://lineups.io?utm_source=roomswithronald&utm_medium=podcast (https://lineups.io/?utm_source=roomswithronald&utm_medium=podcast)
🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!
📰 Sign up at https://www.multifamilymedianetwork.com/ (https://www.multifamilymedianetwork.com/) to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!
Who has been a guest on Rooms with Ronald
Names identified in recent episode analyses. Showing up to five guests.
Kristi Fickert
Katie Ritter
Jake Hughes
Lisa Nickerson
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
250,675
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 60 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
69
Social presence
0
YouTube
93
Engagement
32
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