How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Rooted

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by Hosted by Marlee Reiter

5.0(3 reviews)

24 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality10

Social0

YouTube0

Engagement32

Learn more

Podcast Overview

Drawing upon my deep love for the health and wellness industry and the inspiration I gain from the Blue Zones, on Rooted I'm interviewing those with companies and/or personal experience that are helping our society get back to living according to our roots in terms of our food system, movement, social connections, purpose, passions, and fulfillment. But this is more than just a podcast- this is a vessel for a community of like minded individuals who are founders, consumers, independent thinkers, and game changers, who all are apart of this movement in some way or another.

Language

🇺🇲

Publishing Since

9/20/2024

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality10

Social0

YouTube0

Engagement32

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

54 minutes

Performing excellently!

good

Show Notes Quality

3.0/5

Recommendations available

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needs improvement

Publishing Consistency

Every 19 days

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Recent Episodes

May 26, 2026

Co-Founders of Sourmilk, Kiki & Elan: Doing Everything Differently to Change the Dairy Aisle

In this episode of Rooted, I had on Kiki and Elan, best friends and co-founders of <a href="https://www.sourmilk.com/?utm_source=chatgpt.com" rel="ugc noopener noreferrer" target="_blank">Sourmilk</a>, a brand rethinking one of the most established categories in the grocery store: yogurt.From selling out of bright blue backpacks, hand delivering until being in retailers, to building in public, Sourmilk is taking a very different, community-first approach to creating a food brand.Today we get into:<ul><li>The genesis of Sourmilk and both of their backgrounds</li><li>Why they believe the yogurt aisle needs to change</li><li>What actually makes Sourmilk different (and why consumers will switch)</li><li>Their “do things that don’t scale” approach to distribution</li><li>Building in public: benefits, tradeoffs, and lessons</li><li>Community-first distribution and ambassador programs</li><li>What’s next for Sourmilk + long-term vision</li><li>Trends they’re seeing in food, wellness, and CPG</li></ul>Highly recommend checking them out if you are in NYC (and as they expand) and following along with their content!!

April 2, 2026

Co-Founder of Ancient Crunch (MASA Chips & Vandy), Steven Rofrano: Building the LVMH of Real Food

In this episode of Rooted, I sat down with Steven Rofrano, Co-Founder of Ancient Crunch (parent company of MASA Chips and Vandy Crisp). Ancient Crunch focuses on bringing back traditional ingredients and methods to everyday snacks using real food and a more ancestral approach.Steven shares how what started as a bet in Miami led him to make a chip himself made from tallow and corn and how that quickly turned into building out production from scratch. We also get into how his vision has expanded beyond one product into a portfolio of brands, and what it looks like to build what he calls the “LVMH of food” and the FritoLay of Real FoodIn just three years, they’ve scaled to over 400,000 bags per month, and are projected to continue on this growth path.We also discuss:<ul><li>What gave them the conviction to go all in early</li><li>Why they’re building multiple brands instead of one</li><li>How they’re making ancestral eating feel modern and aspirational</li><li>What’s next for Ancient Crunch and the future of food</li></ul>I hope you enjoy this episode. If you haven’t tried either MASA Chips or Vandy Crisps, go check them out! They're sold

February 17, 2026

Co-Founders of Folkland Foods, Zack & Colton Troyer: Generational Farmers Building a Better-For-You CPG Product

In this episode of Rooted, I sat down with Colton and Zack Troyer, co-founders of Folkland Foods. Folkland is a farmer-founded food company built around regenerative agriculture, reconnecting people to where their food comes from, and doing things differently from the ground up.These two brothers grew up farming, traveling, and being shaped by a family that never followed the status quo. Colton and Zack share how their “maverick” grandfather, exposure to different cultures and flavors, and a deep connection to the land influenced both who they are today and the genesis of Folkland. We talk about how being literal boots-on-the-ground farmers gave them a unique advantage when starting a CPG brand and why that perspective shapes the decisions they make.We explore how Folkland is working to rebuild a connection to food for consumers and why now is the perfect moment to be building this type of company. We also dive into what they’ve learned since launching in Sprouts and how retail has shaped their growth.We also discuss:<ul><li>What “doing things differently” looks like beyond just the business</li><li>How being farmers influences product quality and brand trust</li><li>What’s next for Folkland and their long-term vision</li><li>Where they see the future of food, health, and CPG heading</li></ul>I hope you enjoy this episode and if you care about where your food comes from, Folkland is a brand worth paying attention to. I personally can’t wait to check out their new tater tot this week!

24 total episodes available

Deep-dive analytics for Rooted

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Rooted?: Drawing upon my deep love for the health and wellness industry and the inspiration I gain from the Blue Zones, on Rooted I'm interviewing those with companies and/or personal experience that are helping our society get back to living according to our roots in terms of our food system, movement, social connections, purpose, passions, and fulfillment.

But this is more than just a podcast- this is a vessel for a community of like minded individuals who are founders, consumers, independent thinkers, and game changers, who all are apart of this movement in some way or another.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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