Rooted in Retail
Claim This PodcastPublished by Crystal Vilkaitis
Podcast Authority
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Podcast Overview
<p>Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. </p>
Language
🇺🇲
Publishing Since
2/26/2023
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Recent Episodes
March 22, 2026
A Heartfelt Farewell: Reflecting on 3 Years of Rooted in Retail with Crystal Vilkaitis
All good things must come to an end, and today marks the final episode of Rooted in Retail. After three incredible years of sharing stories, strategies, and successes, Crystal Vilkaitis is closing this chapter to make room for what’s next. In this special solo finale, Crystal gets personal about the decision to end the podcast and reflects on the journey that brought the "Wolf of Main Street" into your earbuds every week. She shares the five most meaningful highlights from the show's history—...
March 15, 2026
Scaling Success in the Modern Retail Economy with Patricia Norins and Michael Brielmann
Crystal Vilkaitis is joined by the new owners of Indera, Patricia Norins and Michael Brielmann of Blue Butterfly. Together, they discuss the acquisition and the massive vision for the future of independent retail, focusing on leveling the playing field through data science, community, and sophisticated business intelligence. Patricia shares her journey as a fourth-generation retailer and the spokesperson for Small Business Saturday, while Michael dives into his experience scaling vertically i...
March 5, 2026
A New Chapter: IndERA Acquired by Blue Butterfly
In this special bonus episode of Rooted in Retail, host Crystal Vilkaitis shares some major, exciting news: her company, IndERA (formerly Crystal Media), has been acquired by Blue Butterfly. Join Crystal as she introduces the new owners, Patricia Norenz and Michael Breelman, and discusses how this strategic partnership will combine their retail expertise to serve better and support independent retailers. [0:25] The big announcement: IndERA (the Independent Retailers Association) has been acqu...
243 total episodes available with 1 transcripts
Recent guests on Rooted in Retail
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Bob Phibbs
Guest
Linda Moore
Guest
Larry Rubin
Guest
Vance Morris
Guest
Ani Nersessian
Guest
David
Guest
Natalie Gardner
Guest
Crystal Vilkaitis
Guest
Carol Schroeder
Guest
Nathan Sheth
Guest
Inside a recent episode
A glimpse into Rooted in Retail — read a snippet, or sign up to download the full transcript.
From the episode
From Store Bottleneck to Retail Visionary
Published · Transcript excerpt
[…] So we don't need to order in as much every week. We can fill in a little bit as we go. And then translating that to, you know, your hard goods, your gift items, your your typical retail. It's sort of the same thing. And it might be seasonally that you're tracking. OK, I brought in this much spring inventory. really paying attention to the numbers of what did we sell next year? Do we need to buy as much? Do we still have some held over? All of that really makes a difference. You know, we like to say for our hard good items, we don't want them to celebrate an anniversary in the store. And if we know that those are the first things that need to be marked down to go because that inventory is just sitting there. […]
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- What is Rooted in Retail?
<p>Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Where this data comes from
Each source has its own observation date. These dates do not mean all data was checked at once.
- RSS feed
- Last successful check: . Refresh timing varies with show activity.
- Apple Podcasts ratings (US)
- Snapshot recorded: . Collected periodically from the US storefront.
- Spotify ratings
- Snapshot recorded: . Collected periodically; platform observation dates may differ.
- Transcript
- Generated: . Generated for processed episodes; availability varies.
- Advertiser analysis
- Analyzed: Date unavailable. Extracted from episode descriptions when analyzed.
Transcript and advertiser dates refer only to “From Store Bottleneck to Retail Visionary”, published . They are not dates for the whole catalog.
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