ROS Goss is powered by the team at Dwight & Company — a specialized sales and marketing agency that lives at the intersection of automation, robotics, and storytelling. We work with everyone from massive integrators to stealth startups, helping them grow with the right strategy and messaging.
So why a podcast? Honestly, we never planned on doing this. But after years in the industry, we kept hearing incredible stories — not just about technology, but about the people behind it. And we realized those stories needed a place to be told.
ROS Goss is where we share the human side of a very automated industry. We’ll talk about innovation and thought leadership, but also mentorship, customer success, and the relationships that make this industry tick. We’re sitting down with some of the most inspiring voices in automation to have real, honest conversations — the kind we don’t always make time for, but really should.
This isn’t just about robotics and automation. It’s about the people building it and we want you to meet them.
In this episode of ROS Goss, two industry veterans, Pete Allen and Guy Courtin, go head to head on some of the most contested topics. Does a warehouse robot need legs? What is actually selling versus what is just hype? How is physical AI changing the software stack? Pete and Guy discuss what’s real and what’s overhyped in warehouse robotics, from humanoid robots to “physical AI” and the next wave of automation. We also get practical about how end users should evaluate risk, ROI, and cha...
6 Jul 2026
Get Smart on Robotics Fast: A Crash Course
Almost everyone selling, marketing, or hiring into robotics today came from somewhere else, and the industry is moving too fast to fake your way through it. So we sat down with one of the most trusted voices in the space to talk about how outsiders can actually get up to speed. Eugene Demaitre is the Editorial Director of Robotics at WTWH Media, where he oversees editorial across The Robot Report and Automated Warehouse websites. He helps run the Robotics Summit & Expo and RoboBusiness ev...
5 May 2026
Layoffs, Leads, and What Comes Next
If you've opened LinkedIn recently, you already know. Layoffs, restructures, familiar faces back on the market. So instead of scrolling past it, we decided to actually talk about it. Josh Olgin, Managing Partner and Director of Robotics at Direct Recruiters, has spent 14 years inside the robotics and automation job market. He knows what's happening, why it's happening, and where things are quietly turning around. We get into the real drivers behind today's uncertainty: post-COVID overhiring, ...
18 Mar 2026
Roles and Hats: Building Careers in Robotics
Growth doesn't start with a playbook. It starts with people doing hard work together. Anthony Leo, President of IPR Robotics USA, joins us to unpack what it really takes to build a high-trust organization that wins on clarity, speed, and genuine problem solving. Anthony walks us through the mechanics of a frictionless buying experience: getting engineers the specs they need upfront, knowing when to slow down and dig deeper, and designing processes that eliminate costly mistakes before they ha...
26 Jan 2026
Robots for Good: A Conversation with Tatum Robotics
Imagine needing another person’s hand just to check the weather, news, or even to listen to a podcast. That’s the everyday reality for many DeafBlind people and the starting point for Samantha Johnson’s bold solution: a soft robotic hand that fingerspells tactile sign language and turns digital text into language you can feel. We sit down with Samantha to trace the journey from a Northeastern University ASL course to founding Tatum Robotics, a social impact startup bringing assistive devices ...
16 Dec 2025
2025 Wrapped, 2026 Loaded, and the Holiday Sweaters No One Asked For
2025. Well, that was really something. From AI hype cycles to real-world deployments, from pilot purgatory to systems that actually shipped, 2025 gave the robotics and automation industry plenty to talk about. Join Mandy Dwight, Forest Lee, and Catherine O’Connor for a year-end ROS Goss recap as they break down the trends that truly shaped the industry this year. What moved the needle, what fell flat, and what lessons founders, operators, and marketers are carrying into the next chapter. And ...
5 Dec 2025
Sell the Story, Win the Deal: Marketing 101 for Automation Providers
Every automation company claims to be different. Few can prove it in 10 seconds. In this episode, Daniel Castro Maia, Forest Lee, and Mandy Dwight break down how to stand out in a crowded robotics market through clear storytelling, purposeful design, and adaptive strategy. This episode breaks down brand as a system and shows how storytelling turns complex specs into real outcomes. The discussion covers how design guides decisions, how value should appear in your website and UX, and how messag...
11 Nov 2025
From Europe to the US: Meet RobCo
Hello U.S. – Meet RobCo! We sat down with Lorenzo Pautasso at RobCo’s new U.S. HQ to talk about a different way forward: modular robots that click together, software that just works, and a service model that shares risk instead of pushing it onto small and mid-sized manufacturers. From a university research project in Munich to a U.S. launch backed by top-tier investors, we follow RobCo’s path from concept to commercialization. We also tackle the “jobs question” head-on, sharing stories...
25 Oct 2025
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
A lot of people remember the robot. Fewer remember how a word – cobot – quietly rewired an industry. We bring together former Rethink Robotics colleagues, Ann Whittaker, Sue Sokoloski, and Mandy Dwight, to unpack the real story behind Baxter’s influence: the language that made new tech feel safe, the culture that rewarded questions over ego, and the bold moments when transparency mattered. This episode discusses the breakthrough of collaborative robots – someone named the space, taught ...
24 Sept 2025
The US Needs Robotics Companies Now More Than Ever
What happens when you bring together the founders of a robotics innovation hub, mix in some entrepreneurial insight, and add a dash of real talk about America's technological future? You get a fascinating look behind the curtain of one of the world's premier robotics ecosystems. Joyce Sidopoulos, co-founder and COO of MassRobotics, takes us back to 2015 when Boston's robotics community realized they needed more than occasional meetups – they needed a physical home where hardware startups coul...
8 Sept 2025
Our Favorite Deployment? The Next One.
Ever wonder what makes some robotics startups thrive while others falter? This candid conversation with the OSARO leadership team offers a rare glimpse into the inner workings of a successful automation company that's been steadily growing for nearly a decade. Recorded at OSARO's San Francisco headquarters, host Mandy Dwight sits down with Adi Dalvi (VP of Sales), Gemma Ross (VP of Operations), and Matt Churchill (Principal Sales Engineer) to unpack their journey and the strategies that have ...
21 Jul 2025
Talkin’ Bots: Trends, AI, and the Road Ahead
Automation buyers are evolving—and industry veterans Mandy Dwight and Guy Courtin are here to explain why that's changing everything. Recording from Boston's iconic Public Garden (sadly, not from the famous Good Will Hunting bench), they dive deep into how today's robotics customers are no longer wowed by flashy demos and bold promises. "What I've seen which is really encouraging is that the buyer has become smarter about the solutions and what's available out there," explains Courtin, VP of...
17 Jul 2025
Building a Startup is not for the Faint of Heart
What does it take to build a successful robotics company in today's rapidly evolving warehouse automation landscape? For OSARO, celebrating its 10-year anniversary, the answer lies in a laser focus on delivering practical solutions that create real value. Derik Pridmore, CEO and co-founder, alongside COO Gabe Zingaretti, share the fascinating journey of navigating a decade of technological shifts and market changes while staying true to their mission. "You need to be both ambitious and aspir...
12 Jul 2025
We Never Intended to Start this Podcast
So here it is—the very first episode of ROS Goss. Mandy Dwight and Catherine O'Connor of Dwight & Company pull back the curtain on why they launched a podcast—despite never planning to. Tune in as they share the real story behind ROS Goss, what you can expect from future episodes, and why the world of robotics and automation has more to talk about than ever.
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