欢迎订阅/收听内容多闲话少的RTB播报堂 We will pick up all the marketing news you want to listen. 在这里 五分钟，陪你实时了解欧美广告行业市场脉动和最新趋势。 主播以及嘉宾是来自欧美互联网广告行业。
Podcast Overview
欢迎订阅/收听内容多闲话少的RTB播报堂 We will pick up all the marketing news you want to listen. 在这里 五分钟，陪你实时了解欧美广告行业市场脉动和最新趋势。 主播以及嘉宾是来自欧美互联网广告行业。
Language
🇨🇳
Publishing Since
1/31/2024
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Recent Episodes
May 22, 2025
播客：What Fantastic AdTech - What is DST
This episode explores the resurgence of Digital Services Tax in the advertising markets of Japan, the UK, and the US due to actions by Donald Trump; this is not an interview.
January 21, 2025
Tiktokification后的2025社交媒体趋势
<p><span style="color: rgb(0, 0, 0);"> Hi，大家好！</span></p><br><p><span style="color: rgb(0, 0, 0);">今天我们来聊两件大事：</span></p><br><p><span style="color: rgb(0, 0, 0);">一个是 TikTok Ban 对全球社交媒体的影响，尤其是广告支出的变化；</span></p><br><p><span style="color: rgb(0, 0, 0);">另一个是最近学到的一个新词—— Tiktokification。</span></p><br><p><span style="color: rgb(0, 0, 0);">不论你是Marketer、品牌方，还是网红，接下来这些趋势都值得你关注！</span></p><br><p><br></p><br><p>RTB播报堂中文网站： https://youtu.be/ZSCvQ7HTiJM</p><br><p>Bubblecast Website：https://www.bubblecast.co.uk/</p><br><p><br></p><br><p><br></p>
September 11, 2024
【AdTech广告什么鬼】 Privacy Sandbox 将要何去何从？
<p><strong style="color: rgb(255, 102, 196);">【WTFantastic AdTech】 EP1</strong></p><br><p><strong style="color: rgb(255, 102, 196);">Google的Cookie Privacy Sandbox 将要何去何从？</strong></p><br><p>今天我们来聊聊为什么Google一直推迟Cookieless，以及这对广告行业的影响。</p><br><p>最近，Google宣布不会马上取消第三方Cookie，至少在明年及以后，Cookie还是会继续存在于Chrome浏览器中。而苹果的Safari早就果断抛弃了Cookie，为什么Google一直拖拖拉拉呢？其实，Google一开始是最早宣布要弃用Cookie的，但在业界的巨大压力下，他们不断推迟计划。</p><br><p>与此同时，Google推出了Privacy Sandbox，想用它来替代第三方Cookie，但测试结果却显示，这个新计划虽然在广告支出和转化率方面还不错，但在重定向广告效果上有待提升。</p><br><p>更有趣的是，苹果利用了这一点，推出了一系列强调隐私保护的广告，抢占了市场心理优势。而谷歌却面临着在隐私保护和广告精准性之间找到平衡的巨大挑战。同时，其他广告技术公司如Criteo也对Privacy Sandbox提出了批评，认为它可能会导致出版商收入下降。这让我们不禁思考，未来的广告生态将会如何发展？</p>
19 total episodes available
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