Founder of Ruling Sports and sport industry leader, Alicia Jessop, interviews top athletes, entrepreneurs and innovators to gain insights into lives well-lived. Each episode explores the strategies that inspiring people utilized to overcome obstacles, achieve goals and attain unprecedented success in their spheres of influence. The Ruling Sports podcast exists to provide listeners with accessible and employable tactics from fascinating leaders that they can utilize to enhance their lives, health, careers, finances and relationships.
92. James Oliver - Atlas CEO On Scaling $5,000 Investment To 1,000 Bars Sold
Host of Ruling Sports interviews Atlas CEO James Oliver about scaling his protein bar company from a small investment to millions sold.
4 Mar 2026TRANSCRIPT
91. Nick Jonsson - Tackling The Loneliness Epidemic With Sport
Nick Jonsson is an internationally recognized executive coach, keynote speaker and author who ranks in the top-2% in the world in his age group in Ironman. Experiencing burnout from work and navigating a divorce,he realized that the loneliness he was experiencing professionally and personally was causing devastating effects. Rather than except loneliness as the norm, he worked to understand the root of the issue and how to act against it. This search led him to Ironman. In this episode, Nick discusses:
His journey to Ironman and how training for his first competition taught him a paramount lesson aboutsuccess;
The mindset critical to becoming one of the world’s top Ironman athletes;
Why executive loneliness is plaguing the corporate world and how sport is the pathway to end it.
Get Nick's book here (https://www.nickjonsson.com/executive-loneliness-book)
Get the Ruling Sports Newsletter: https://rulingsports.com/newsletter/ (https://rulingsports.com/newsletter/)
Follow Ruling Sports
Instagram: www.Instagram.com/RulingSports (https://www.instagram.com/rulingsports/)
Twitter: www.Twitter.com/RulingSports (https://twitter.com/RulingSports)
Facebook: www.Facebook.com/RulingSports (https://www.facebook.com/RulingSports)
LinkedIn: www.linkedin.com/company/RulingSports (https://www.linkedin.com/company/rulingsports/)
TikTok: www.tiktok.com/@RulingSports (https://www.tiktok.com/@rulingsports)
18 Feb 2026TRANSCRIPT
90. Jackie Fast - The Future Of Athlete Brands
Jackie Fast is the Managing Partner of Sandbox Studios, a venture capital firm that isdefining the future of consumer products. By partnering with founders who arebuilding the next generation of consumer brands and talent who bringdistribution channels, credibility and cultural relevance, Sandbox Studiosstructures talent as ownership, builds modern go-to-market engines and convertsattention into sell-through, repeat purchase and durable enterprise value.
Prior to founding Sandbox Studios, Jackie was the Founder and CEO of SlingshotSponsorship, a company that she sold for seven figures following a humblestart-up story.
In this episode, Jackie discusses:
Her early days as an entrepreneur and how a backpacking trip paved the way to career success;
How her Slingshot Sponsorship founder’s story shows that anything is possible;
The importance of focusing on differentiation and scale in building companies;
Why she founded Sandbox Studios and how it’s disrupting the venture capital space; and
How athletes can build their personal brands to facilitate successful product launches
Learn more about Sandbox Studios here (https://sandboxstudios.ventures/).
Get Jackie's books here (https://mybook.to/RuleBreakerRebelLeader) and here (https://www.amazon.com/Pinpoint-Challenging-Success-Selling-Sponsorship/dp/1619618184?ref_=ast_author_dp&th=1&psc=1).
Get the Ruling Sports Newsletter: https://rulingsports.com/newsletter/ (https://rulingsports.com/newsletter/)
Follow Ruling Sports
Instagram: www.Instagram.com/RulingSports (https://www.instagram.com/rulingsports/)
Twitter: www.Twitter.com/RulingSports (https://twitter.com/RulingSports)
Facebook: www.Facebook.com/RulingSports (https://www.facebook.com/RulingSports)
LinkedIn: www.linkedin.com/company/RulingSports (https://www.linkedin.com/company/rulingsports/)
TikTok: www.tiktok.com/@RulingSports (https://www.tiktok.com/@rulingsports)
Inside a recent episode
92. James Oliver - Atlas CEO On Scaling $5,000 Investment To 1,000 Bars Sold
Published 3 Jun 2026 · Transcript excerpt
[…] If you're able to grow that company without taking any investment, you're able to show traction that you can basically make the case that, okay, this company is no longer just an idea on a page. It actually has revenue. We have sales. We're growing. So this company really should be more at about like $500,000. […]
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