Running The Business with Matthew Wood
Claim This Podcastby Matt Wood
Podcast Overview
<p><b>Running The Business </b>is a podcast about what it really takes to run it — whether that’s a business, a brand, a sport, or yourself.</p><p><br></p><p>Hosted by <b>Matt Wood</b>, co-founder of RunThrough - the worlds largest running event organiser - the show features conversations with people operating at the sharp end of <b>sport, marketing, brand, and leadership -</b> from elite athletes and founders to CMOs, CEOs, and community builders.</p><p><br></p><p>Across each episode, Matt explores the journeys behind the outcomes:</p><p>how people build participation pathways, create brand love through sport, scale communities, and perform under pressure — on the track, in the boardroom, and beyond.</p><p><br></p><p>Some episodes focus on <b>Running the Business</b>, others on <b>Running the Sport</b> or <b>Running the Performance</b> — but all are rooted in the same question:</p><p><br></p><p>How do you build something that lasts?</p><p><br></p><p>Whether you’re an athlete, a marketer, a founder, or simply someone curious about performance and purpose, <b>Running The Business </b>offers honest conversations, practical insight, and lessons drawn from the real world of sport.</p>
Language
🇺🇲
Publishing Since
2/14/2026
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Recent Episodes
June 11, 2026
Why Some Fitness Brands Scale Globally and Others Don’t - Robert Sawhney – CCO, CEO, Watson Gym Equipment
Why do some fitness brands scale globally while others struggle to break into new markets? In this episode, we explore what it really takes to expand a fitness brand internationally, with a particular focus on Asia. From common misconceptions about the region to the importance of local market adaptation, premium positioning, and strong distribution partnerships, this conversation highlights the key lessons fitness brands need to understand before entering new territories. Asia is often treate...
June 4, 2026
The Commercial Value of Talent - Mark Middlemas, CEO – The Athlete Media Group
Is the commercial value of talent shifting? Mark Middlemas, CEO of The Athlete Media Group spoke to Matt about the evolving role of athletes in branding. In the past, brands saw talent as mere figures to endorse products. But now, it’s about weaving authentic stories that resonate. The world of creators, influencers and elite athletes has exploded, creating a blend that offers brands unique opportunities. Athletes today are more than just faces; they’re relatable stories that connect ...
April 23, 2026
Turning Global Sport into Local Commercial Moments | Joe Pattison - Vice President, EMW Global
In this episode, Matt Wood sits down with Joe Pattison of EMW Global to unpack the evolving world of global sports marketing. From his journey through media and international markets to working at the intersection of brands, athletes and rights holders, Joe shares a behind-the-scenes look at how modern sports partnerships are built. They dive into the balance between global reach and local relevance, why athletes are becoming powerful brands in their own right, and how cultural nuance shapes ...
12 total episodes available
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Frequently asked questions
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- What is Running The Business with Matthew Wood?
<p><b>Running The Business </b>is a podcast about what it really takes to run it — whether that’s a business, a brand, a sport, or yourself.</p><p><br></p><p>Hosted by <b>Matt Wood</b>, co-founder of RunThrough - the worlds largest running event organiser - the show features conversations with people operating at the sharp end of <b>sport, marketing, brand, and leadership -</b> from elite athletes and founders to CMOs, CEOs, and community builders.</p><p><br></p><p>Across each episode, Matt explores the journeys behind the outcomes:</p><p>how people build participation pathways, create brand love through sport, scale communities, and perform under pressure — on the track, in the boardroom, and beyond.</p><p><br></p><p>Some episodes focus on <b>Running the Business</b>, others on <b>Running the Sport</b> or <b>Running the Performance</b> — but all are rooted in the same question:</p><p><br></p><p>How do you build something that lasts?</p><p><br></p><p>Whether you’re an athlete, a marketer, a founder, or simply someone curious about performance and purpose, <b>Running The Business </b>offers honest conversations, practical insight, and lessons drawn from the real world of sport.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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