Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
SaaS Half Full
Claim This Podcastby Lindsey Groepper
4.8(21 reviews)
142 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality56
Social0
YouTube0
Engagement77
Podcast Overview
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
Language
🇺🇲
Publishing Since
10/11/2019
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43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality56
Social0
YouTube0
Engagement77
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Recent Episodes
June 2, 2026
How to Reposition Your B2B Brand Without Losing Trust, with Caitlin Allen
Caitlin Allen, SVP of Market & Strategic Advisory Board Chair at Simbe Robotics, shares how to successfully reposition a B2B brand multiple times without losing customer trust.
May 5, 2026
The AI Accountability Gap in B2B Marketing, with Holly Enneking
<p dir="ltr">AI is helping marketing teams create more content than ever, but no one agrees on who's responsible when it's inaccurate or misses the mark. </p> <p dir="ltr"> </p> <p dir="ltr">In this episode, <a href= "https://www.linkedin.com/in/holly-enneking/">Holly Enneking</a>, VP of Marketing at <a href="https://markup.ai/">Markup AI</a>, discusses the accountability gap sitting at the center of every AI-powered content workflow. With data from a new research report, she reveals why 92% of marketers are using AI more, yet only 44% actually trust the output, and why the disconnect between executive confidence and practitioner reality is creating serious risk for B2B brands.</p> <p dir="ltr"> </p> <p dir="ltr">Holly explains where AI quality breaks down most (it's in content amplification across channels), how shadow AI is spreading unchecked across marketing teams, and what immediate steps marketers can take to build governance frameworks that hold up. </p> <p dir="ltr"> </p> <p dir="ltr">Key Takeaways:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why increased AI use reveals persistent trust issues in content quality</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why C-suite confidence contrasts with marketers' concerns over AI output</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to ensure AI-generated content meets standards</p> </li> </ul> <p dir="ltr"> </p> <p dir="ltr">Timestamps:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(00:00) Introduction</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(01:23) Holly's background in B2B marketing</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(03:52) What the AI content accountability gap looks like</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(06:38) Key data findings: 92% using AI more, but trust is low</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(07:43) Where AI quality breaks down: content amplification</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(11:11) Immediate steps to build your compliance framework</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(12:45) Who owns AI content governance in your org</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(14:14) Emerging roles and the rise of AI guardian agents</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(16:27) Managing shadow AI without killing experimentation</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(23:07) Why AI was adopted for quality, not speed, and fell short</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr">Markup AI Survey Report: <a href= "https://markup.ai/wp-content/uploads/2025/11/Markup-AI-Survey-Report.pdf"> https://markup.ai/wp-content/uploads/2025/11/Markup-AI-Survey-Report.pdf</a></p> <p><strong id= "docs-internal-guid-0c032ec7-7fff-a0fe-4857-6d6f1312f19d">Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: <a href= "https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/"> https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/</a></strong></p>
April 28, 2026
Why Marketers Should Care About Reddit and How to Leverage It, with Sam Perry
<p dir="ltr">Reddit is now one of the most powerful drivers of AI search visibility. For B2B marketers who don't yet know how to leverage it effectively, the channel is both an untapped opportunity and a real risk.</p> <p dir="ltr"> </p> <p dir="ltr">In this episode, <a href= "https://www.linkedin.com/in/sam-perry-b624a11/">Sam Perry</a>, Director of Client Relations at <a href= "https://www.panblastpr.com/">PANBlast</a>, explains why jumping into Reddit with promotional intent backfires, how karma and credibility are the keys to brand participation, and why long-term engagement builds credibility in the communities your buyers live in. He also shares how marketers can identify the right subreddits to interact with and turn the channel into a meaningful source of traffic and influence.</p> <p dir="ltr"> </p> <p dir="ltr">If you've been telling yourself your brand needs to figure out Reddit, this is where to start.</p> <p dir="ltr"> </p> <p dir="ltr">Key Takeaways:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why Reddit is becoming a top source for AI search citations</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why authentic conversations outperform promotional marketing content</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How brands can build credibility and visibility through Reddit engagement</p> </li> </ul> <p dir="ltr"> </p> <p dir="ltr">Timestamps:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(00:00) Introduction</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(00:26) Reddit's role in B2B marketing</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(02:46) Sam Perry's background and Reddit experience</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(04:24) Why Reddit is rising in AI search</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(06:14) Why LLMs favor Reddit conversations</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(09:54) How karma builds credibility on Reddit</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(17:19) Choosing subreddits and internal Reddit owners</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(23:40) Reddit rules, red flags, and moderator bans</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">(27:44) Start personal before professional Reddit engagement</p> </li> </ul> <p> </p> <p>Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: <a href= "https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/"> https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/</a></p>
142 total episodes available with 32 transcripts
Recent guests on SaaS Half Full
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Caitlin Allen
Guest
Jake Doll
Guest
Chris Silvestri
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Maura Rivera
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Kate O'Keefe
Guest
Rhi Ruff
Guest
Michelle Erikson
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Amy Konary
Guest
Wendy White
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Jarod Greene
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Mika Yamamoto
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Bill Wilson
Guest
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Frequently asked questions
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