SaaS Marketing Bites from Powered By Search

About SaaS Marketing Bites from Powered By Search

On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page design, PPC marketing, SEO, CRO, marketing automation and growth strategy.

Publisher

Powered by Search

Category

business · technology

Language

en

Explicit

No

First episode

12 Mar 2021

Latest episode

30 May 2023

Latest episodes

93 episodes in the feed.

1. 

   30 May 2023

   The 2 fold secret of SaaS headlines

   Spotted this on a SaaS homepage headline recently: "Supercharged software that delivers results" If this sounds confusing to you, it's because it is. "Hyperliquid water. That gets you wet" Great! Now why should I buy it? Here's the 2 part secret to writing great headlines for SaaS landing pages: Be opinionated. Be specific. 1. Be opinionated So much of B2B SaaS is vanilla. There are so many exciting flavors out there but we so frequently choose the one that's most palatable for the most people The end result is that it's not particularly attractive to anyone in particular Wonder why Basecamp have done so well all these years? It's not just because they have a good product and were around before a lot of the other players It's because they've consistently shared their opinions and attracted people who strongly believe the same things that they do This comes through in everything they do including their homepage headlines 2. Be specific The key problem with the headline that I shared at the top of this email is that it doesn't really say anything about what the result is going to be for me if I use the product The indiscriminate use of 'results' leaves me thinking: OK. But. Like what?! Why does this matter? Because no-one in B2B buying looks at just one product. They're considering multiple products at any one time If you fail to be specific about the benefits of your product over the other products they're considering, you're leaving yourself open to interpretation And who's going to do that interpretation? Either your buyer will piece together the narrative themselves or your competitor will do it for them Neither way is particularly helpful === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search (https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks). It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas (https://twitter.com/iammarcthomas) or Powered By Search CEO Dev Basu @devbasu (https://twitter.com/devbasu) on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1 Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session (https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks). One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2 If you’d like to learn the exact demand strategies we use for free, go to our blog (https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) or visit our resources (https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) section, where you can download guides, calculators, and templates we use for our most successful clients. 3 If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers (https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) page. 4 If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

2. 

   23 May 2023

   Why SaaS marketing agencies have such low LTV

   A lot of agencies view their clients as a problem. "They ask so many questions" "Why do they always want a call?" "Why do I need to build a business case" Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years.  No, you read that right: 3 years. Not 3 months.  What do they see with PBS that they don't with other agencies?  I believe there are three components that matter: 1. We have a differentiated methodology Plenty of marketing agencies execute aspects of SaaS marketing work but Powered By Search is the only agency that takes a holistic approach to marketing by fully addressing:  Attraction – going from obscurity to dominance in your marketConversion – eliminate friction in your conversion machineEngagement – go from loose engagement to locked-in prospects We’ve found that if you only execute one or two of these three stages, you might see some results, but you won’t be able to predictable decrease CAC and increase QPC and LTV To see how we’ve implemented this model across a variety of different companies, check out some of these case studies: How Powered by Search Helped iWave Achieve a 7-Figure Revenue Growth from Paid Media in Under a Year (https://www.google.com/url?q=https%3A%2F%2Fwww.poweredbysearch.com%2Fcase-studies%2Fhow-powered-by-search-helped-iwave-achieve-a-7-figure-revenue-growth-from-paid-media-in-under-a-year%2F&sa=D&source=editors&ust=1679670580171726&usg=AOvVaw2r7ZaccMkP4TFur7G5XFg2&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--zNEjtsZiL6lroKhUq3nzLs932z3hp5Vk9PcH6S4jJa4P5uub9co-rHwVGUI7fLyTyasUH) How we helped Loopio increase demos by 41% quarter over quarter and achieve consistent growth (https://www.google.com/url?q=https%3A%2F%2Fwww.poweredbysearch.com%2Fcase-studies%2Floopio-2%2F&sa=D&source=editors&ust=1679670580172055&usg=AOvVaw3qnseLV75VUxyfO6Fe7s5b&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--zNEjtsZiL6lroKhUq3nzLs932z3hp5Vk9PcH6S4jJa4P5uub9co-rHwVGUI7fLyTyasUH) How We Helped PointClickCare Get Over 2000 Leads with LinkedIn Ads (https://www.google.com/url?q=https%3A%2F%2Fwww.poweredbysearch.com%2Fcase-studies%2Fpointclickcare%2F&sa=D&source=editors&ust=1679670580172357&usg=AOvVaw0vvun9uCA3xreqawVcaVxp&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--zNEjtsZiL6lroKhUq3nzLs932z3hp5Vk9PcH6S4jJa4P5uub9co-rHwVGUI7fLyTyasUH) 2. We're the only fully specialist B2B SaaS marketing agency who can support companies between $10M-$100M ARR We work exclusively with B2B SaaS companies that sell to enterprise customers. Unlike most SaaS marketing agencies, we’ve developed a proven process optimized to navigate the complexities of longer customer journeys and are familiar with the nuanced challenges you’re currently facing Why does this matter?  If an agency works with SaaS companies, ecommerce companies, and service businesses, they probably apply a “one-size-fits-all” marketing approach to all their clients A one-size-fits-all agency might drive some results, but it probably won’t drive the best results as the process isn’t designed for the nuances of your customer’s journey, and the employees in the agency probably don’t specialize in SaaS marketing 3. We prioritize our the health of our internal team "Wait. Isn't this meant to be about why clients stay?" Absolutely but marketing agencies are notoriously tricky to hire because your ROI depends largely on the people executing the process  If the talent working on your account constantly changes, you’ll inevitably lose some time, money, and ground on competitors as they learn the nuances of your business We prioritize exclusively hiring experts. So instead of hiring a robust client management team, we pay top dollar for the talent that’s actually executing your marketing strategy You can check out our LinkedIn profile (https://www.linkedin.com/company/powered-by-search?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--zNEjtsZiL6lroKhUq3nzLs932z3hp5Vk9PcH6S4jJa4P5uub9co-rHwVGUI7fLyTyasUH) to see our employees’ impressive backgrounds for yourself We also realize that the experts we’ve hired could find another job tomorrow, so we prioritize their well-being and cultivate a workplace they enjoy This strategy has worked out well – looking at our Glassdoor reviews (https://www.glassdoor.com/Reviews/Powered-By-Search-Reviews-E854274.htm?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--zNEjtsZiL6lroKhUq3nzLs932z3hp5Vk9PcH6S4jJa4P5uub9co-rHwVGUI7fLyTyasUH), you’ll see the average team member stays with us for two years This means you won’t have to build new relationships with new account managers every few months or worry about losing ground on competitors as new team members learn about your business To see if Powered By Search is the best agency for your needs, book a call (https://www.poweredbysearch.com/assessment/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--zNEjtsZiL6lroKhUq3nzLs932z3hp5Vk9PcH6S4jJa4P5uub9co-rHwVGUI7fLyTyasUH) with us today === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search (https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks). It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas (https://twitter.com/iammarcthomas) or Powered By Search CEO Dev Basu @devbasu (https://twitter.com/devbasu) on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1 Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session (https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks). One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2 If you’d like to learn the exact demand strategies we use for free, go to our blog (https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) or visit our resources (https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) section, where you can download guides, calculators, and templates we use for our most successful clients. 3 If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers (https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) page. 4 If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

3. 

   16 May 2023

   How to improve executive communication about your marketing work

   As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already  But it's also an area of marketing leadership that many get wrong  Are these 3 communication errors killing your ability to prove the value of your work? 1. Stating an observation without impact, importance, or insight 2. Using passive vs active voice 3. Giving inputs more airtime than outputs 🚩 Stating an observation without impact, importance, or insight It's extremely easy to notice something and report it. But all you're doing is giving metrics, not meaning. By understanding the importance of a metric, we can make a choice about what to do next. Want an example? ❌ BAD – Traffic is up, conversion is down ✅ GOOD – Traffic is up, but conversion is down indicating that there's a misalignment between our ICP's pain points and the topic of our most recent blog posts 🚩 Using passive vs active voice Generally, you should avoid using the passive voice when reporting It weakens the entire point you're trying to make by removing any sense of agency from that message. Make yourself or someone else the owner of the action rather than the benefactor and you'll see a great improvement in your executive communication. Want an example? ❌ BAD – Changes are being made to XYZ ✅ GOOD– We are making changes to XYZ 🚩 Giving inputs more airtime than outputs No one pays you to be busy. They pay you to produce results. But the majority of your reports are likely focused on what you did rather than what you produced. In fact, this is the most common problem with executive communication. If you're suffering from this consistently and have tried to change it, ask yourself: if I can't produce results worth reporting, am I doing the right things in the first place? Here's an example: ❌ BAD – We created 5 new ad campaigns this month and we refreshed 15 creatives ✅ GOOD – We generated 329 new SQLs by refreshing ad creative and running new campaigns === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search (https://www.poweredbysearch.com/blog/saas-marketing-agency/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks). It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas (https://twitter.com/iammarcthomas) or Powered By Search CEO Dev Basu @devbasu (https://twitter.com/devbasu) on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away: 1 Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session (https://www.poweredbysearch.com/assessment/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks). One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. 2 If you’d like to learn the exact demand strategies we use for free, go to our blog (https://www.poweredbysearch.com/blog/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) or visit our resources (https://www.poweredbysearch.com/resources?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) section, where you can download guides, calculators, and templates we use for our most successful clients. 3 If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers (https://poweredbysearch.applytojob.com/apply/?utm_source=podcast&utm_medium=SaaS%20Marketing%20Snacks) page. 4 If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

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Apple Podcasts (US)

5.0 / 5

4 ratings