Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.
SaaS Marketing Weekly
Claim This Podcastby Ryan James
5.0(40 reviews)
96 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
41
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality62
Social0
YouTube0
Engagement51
Podcast Overview
Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.
Language
🇺🇲
Publishing Since
7/3/2024
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41
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality62
Social0
YouTube0
Engagement51
6
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1
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12
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excellent
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Every 7 days
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good
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61 episodes over 1.2 years
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Recent Episodes
May 26, 2026
#96: 10 ways to find out what your ICP actually wants
<p>In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's entire upmarket strategy, and then runs through 10 different ways to find out what your ICP actually wants, from the expensive and rigorous to the free and scrappy. If you are about to launch a campaign, shift your ICP, change your pricing, or you are pouring budget into ads that just are not converting, this episode will tell you exactly what to do before you spend another pound.</p><p>Takeaways:</p><ul><li>Most founders and marketers skip market research because they think they already know what their ICP wants, and that assumption is the fastest way to walk down the wrong path</li><li>Wynter is the gold standard for surveying senior buyers, and the spend pays for itself the moment it stops you launching the wrong campaign</li><li>Pollfish is a cheaper alternative for broad market validation, but you get what you pay for and it is less reliable for upmarket ICPs</li><li>Customer interviews, closed-lost calls and churn exit interviews are sat right there in your CRM, and most teams never run them</li><li>Negative G2 and Capterra reviews of your competitors are where the real gold lives, both for product gaps and messaging angles</li><li>The LinkedIn ads library is free competitive intelligence, and it will tell you exactly what narrative your competitors are leading with</li><li>Cheap Meta ad tests are the fastest way to pressure-test hooks, headlines and webinar ideas before you commit real budget behind them</li><li>Recording every sales call and running the transcripts through an LLM will surface the objections, language and pain points your prospects actually care about</li><li>If your ads are not driving leads, the answer is rarely more ad spend, it is pausing for a month and reinvesting that budget into research</li><li>Market research is boring, but the alternative is burning months of time and hundreds of thousands of pounds walking down the wrong path</li></ul><br/>
May 19, 2026
#95: Scaling construction SaaS: the definitive marketing playbook
<p>In this episode, Ryan sits down with Jamie, Rocket SaaS's Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually work to the content formats that convert, this is the Rocket SaaS construction marketing playbook laid bare. If you run, found, or market a construction SaaS business and you are not getting the pipeline results you want, this episode will tell you exactly why and what to do about it.</p><p>Takeaways:</p><ul><li>Meta consistently outperforms LinkedIn for reaching construction audiences, and the reasons why are simpler than you think</li><li>Leading with the problem rather than your features or your AI capabilities is the single biggest lever in construction SaaS marketing</li><li>Construction buyers are sceptical by nature, and user-generated content from real construction professionals is the fastest way to build trust</li><li>Short selfie-style videos from happy customers on site will outperform polished brand content almost every time</li><li>Avoid SaaS language entirely and learn how construction people actually describe their own problems</li><li>Competitive comparison campaigns work particularly well in construction, and being bold about naming the big incumbent pays off</li><li>Planning application data is a powerful and underused intent signal that can tell you exactly when a company is about to need your platform</li><li>Construction SaaS translates well internationally, but nail one market first before expanding</li></ul><br/>
May 12, 2026
#94: The strategy that tripled Rocket SaaS' sales calls
<p>In this episode, Ryan breaks down one of the single biggest growth levers he has introduced at Rocket SaaS: consultative selling. Not a tweak to the sales process, but a fundamental shift in how the business attracts and converts prospects, and one that tripled inbound sales calls almost immediately after launching.</p><p>If your main call to action is a demo or a request a quote form, this episode will challenge you to rethink it entirely.</p><p>Takeaways:</p><ul><li>What consultative selling actually is and why it consistently outperforms traditional selling</li><li>Why moving your call to action higher up the funnel dramatically increases the volume of sales calls you get</li><li>How to structure a free strategy, audit or consultation offer that attracts the right prospects</li><li>The qualification process that keeps your calendar full of genuinely interested buyers</li><li>How to lead the call so you are delivering real value and elegantly moving into a pitch</li><li>Why the expert, not the salesperson, needs to be on these calls</li><li>How consultative selling sits at the bottom of a wider demand generation content engine and why the two work so well together</li></ul><br/>
96 total episodes available
Recent guests on SaaS Marketing Weekly
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Ryan
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Jess Chillman
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- What is SaaS Marketing Weekly?
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This podcast updates daily.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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