The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
The Official SaaStr Podcast: SaaS | Founders | Investors
Claim This Podcastby SaaStr
4.6(255 reviews)
869 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
97
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality98
Social100
YouTube93
Engagement99
Podcast Overview
The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
Language
🇺🇲
Publishing Since
3/2/2016
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97
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality98
Social100
YouTube93
Engagement99
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excellent
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Active on 2 platforms
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Recent Episodes
June 19, 2026
SaaStr 862: The Dashboard Is Dead: What Snowflake's CMO Does Instead
<p><strong>The Dashboard Is Dead: What Snowflake's CMO Does Instead</strong></p> <p>Denise Persson runs a 700-person marketing organization at one of the most data-rich companies on the planet, and she does not start her morning by logging into a dashboard. She interrogates her data directly, gets answers to questions she used to have to Slack three people about, and moves on. No meetings about the numbers. No debates about what the pipeline data means. No waiting until end of quarter to find out if a campaign worked. In this session, Denise joins SaaStr CAIO Amelia LeRutte to break down what AI-powered marketing actually looks like when you have the scale, the data infrastructure, and the compliance requirements of Snowflake, and what founders and marketing leaders at any stage can steal from the playbook right now.</p> <p><strong>You'll learn:</strong></p> <ul> <li>How Snowflake cut cost per opportunity by 30% by using agents to optimize media spend in real time across fragmented channels that used to require separate analytics for each</li> <li>What Denise's morning brief actually contains, from pipeline projections to org health to flagged travel expenses, and why nobody gets a Slack message from her anymore</li> <li>Why the GTM engineer is the only marketing function Snowflake is actively hiring into, what profiles are converting into the role, and why business analysts are not making the list</li> <li>How to build AI fluency across a large team without making it mandatory or performative, including the weekly AI challenge, quarterly AI days, and a leaderboard that rewards curiosity over token count</li> <li>Why data quality is the single most important investment before deploying any agent, and why bad data plus AI just means bad decisions faster and at scale</li> </ul> <p><strong>This is for you if:</strong></p> <ul> <li>You lead a marketing team of any size and want to see what the "most AI-assisted marketing team in B2B" actually looks like in practice, not in a slide deck</li> <li>You are trying to figure out how to get a large or compliance-sensitive org moving on agents without losing control of what they are doing</li> <li>You want to understand what the GTM engineer role actually looks like day to day and how to find or develop one inside your existing team</li> </ul>
June 17, 2026
SaaStr 861: Our AI Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. But Does He Have Too Many Guardrails?
SaaStr's Jason and Amelia interview AI agents about negotiating vendor renewals, acting as CFO, and outperforming human SDRs, revealing the dangers of over-guardrailing.
June 12, 2026
SaaStr 860: Tired vs. Wired: $4 Trillion in IPOs Coming, $100B in M&A, and Why the SaaSpocalypse is Over
SaaStr CEO and Founder Jason Lemkin interviews himself, explaining why the "SaaSpocalypse" was a shift to AI-driven B2B, offering insights for founders navigating market changes and the future of software.
869 total episodes available with 166 transcripts
Recent guests on The Official SaaStr Podcast: SaaS | Founders | Investors
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Amjad Masad
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Elena Verna
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Amelia Lerutte
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Jason Lemkin
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Kyle Norton
Guest
Eleanor Dorfman
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Jonathan Kvarfordt
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Varun Anand
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Paul Adams
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Ryan Anderson
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- What is The Official SaaStr Podcast: SaaS | Founders | Investors?
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