Pod Engine

For brands and media buyers

Choose the right podcasts to sponsor

Pod Engine shows how big each podcast is, how much of its audience watches on YouTube, and which brands already sponsor it. Compare shows in your niche, hear past ad reads, and build a shortlist before you spend.

Get started See pricing

Estimated listeners

See how big a show is before you pitch or spend

Estimated monthly listeners for podcasts across every category, counting audio and YouTube together. Each figure carries a confidence rating, and the method is published.

  • Audio and YouTube audience counted together
  • High, medium or low confidence on every figure
  • Sort and filter search by audience size
Get started How we estimate listeners
Founders
860K Estimated monthly listeners
High confidence
Audio 650K YouTube 210K
Compare shows in one niche
  • Founders 860K
  • Lenny’s Podcast 532K
  • This Week in Startups 303K
  • Marketing Against The Grain 253K
Estimated monthly listeners, Pod Engine data, Sep 2026.
Share of monthly audience Audio YouTube
  • Behind the Business with Michelle Toh 281K
  • The Growth Lab with Dr. Josh Axe 632K
  • This Week in Startups 303K
  • Lenny’s Podcast 532K
  • Founders 860K
Estimated monthly audience, Pod Engine data, Sep 2026.

YouTube audience

See how many people watch each show on YouTube

Some shows reach most of their audience on YouTube. Pod Engine measures the show’s linked YouTube channel and adds it to the estimate, so you see the whole audience, not just the podcast apps.

Audio-only, Behind the Business looks like a 9K show. It’s 281K.

Checking audio charts alone, you would have skipped it.

Get started YouTube figures appear where a show’s channel is linked.

Sponsors Beta

See who sponsors each show

Pod Engine finds the sponsors in every episode, so you can see who buys ads on a show, and how often, before you plan a campaign.

  • Regular sponsors and one-off ads, episode by episode
  • Check a show is already proven for brands like yours
  • Spot competitors’ podcast campaigns
Get started
My First Million Last 10 episodes
  • Mercury 8 of 10
  • beehiiv 8 of 10
  • Somewhere 7 of 10
  • Hampton 3 of 10
  • HubSpot 2 of 10
This Week in Startups Last 10 episodes
  • Plaud 5 of 10
  • Odoo 4 of 10
  • Lightfield 3 of 10
  • Northwest Registered Agent 3 of 10
Sponsors found in each show’s 10 most recent episodes, Pod Engine data, Sep 2026.

Frequently asked questions

Can't find the answer you're looking for? Reach out to our customer support team.

How are monthly listeners estimated?

Pod Engine builds an estimate from public signals about each show, counting audio and its linked YouTube channel together. Every figure has a high, medium or low confidence rating. They are estimates, not measured downloads.

Where does the sponsor data come from?

Pod Engine finds the sponsors in each show’s recent episodes and counts how often each brand appears. Sponsor data is in beta, so coverage varies by show.

Can I hear a host’s past ad reads?

Yes. Episodes link to Apple Podcasts and, where Pod Engine has matched it, the YouTube video. You can also search transcripts for a brand name to find the episodes where it was read.

Do you show YouTube audience for every show?

YouTube figures appear when a show’s YouTube channel is linked. Many large business, marketing and tech shows have one.

Can I use the data in my own tools?

Yes. Every paid plan includes the Pod Engine API and the MCP server for Claude and other AI tools.

Start researching podcasts in seconds

Core Platform

From$75/mo

Cut research time by 75%
Podcast and transcript search
Estimated listeners and YouTube audience
Full API & MCP access
Validated contact data
AI research assistant
View pricing