by Michael Feichtner
The SaaS Decision Cycle is a podcast about how B2B software buyers actually decide. Every deal follows the same underlying pattern—three phases, three decision criteria, and three pivotal moments that determine whether a deal moves forward or quietly stalls. The SaaS Decision Cycle isn't just a model—it's a lens. It shows you where your buyer is mentally, emotionally, and tactically—so you can meet them there and move the deal forward. // Michael Feichtner
Language
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Publishing Since
12/14/2021
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February 6, 2026
Michael Feichtner analyzes why intuitive SaaS tools fail, focusing on how uncertainty and migration risks impact buyer decisions during the information-gathering stage.
January 23, 2026
Michael Feichtner explores how withholding information from a prospective buyer stalls the information gathering process, ultimately hindering the SaaS sales cycle and preventing deals from closing.
January 23, 2026
Michael Feichtner analyzes a sales conversation using the SaaS Decision Cycle framework, focusing on how to diagnose deals when alignment is strong but validation is missing, providing insights into buyer behavior.
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James D Wilton
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The SaaS Decision Cycle is a podcast about how B2B software buyers actually decide. Every deal follows the same underlying pattern—three phases, three decision criteria, and three pivotal moments that determine whether a deal moves forward or quietly stalls. The SaaS Decision Cycle isn't just a model—it's a lens. It shows you where your buyer is mentally, emotionally, and tactically—so you can meet them there and move the deal forward.
// Michael Feichtner
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