Welcome to 'SaaS Trailblazers' – your premier destination for uncovering the incredible stories of leaders and entrepreneurs who are revolutionizing the Software as a Service (SaaS) industry.
I'm Phoebe Zhang, and with over 7 years of experience in the SaaS sector, I am passionate about building successful SaaS businesses.
Subscribe now and become part of our community, where we celebrate the stories behind the software that powers our world!
New! How to Growth Hack Reddit: Jonathan Rintala’s Playbook for Explosive SaaS Growth
In this episode of SaaS Trailblazers, I’m joined by Jonathan Rintala, Swedish entrepreneur, creator, and founder/CEO of Univid, a Product-Led Growth SaaS platform scaled to a seven-figure valuation. With a Computer Science background and a global reputation for innovative growth hacking, Jonathan has become a leading voice in building in public and mastering digital communities.
We dive into his most powerful insights from Growth Hacking Reddit, his bestselling book that’s reshaping how founders think about organic growth in 2025. Jonathan breaks down why Reddit is emerging as the next major SaaS growth engine, how Google’s algorithm shift is transforming visibility, and the exact workflow he uses to spot high-intent conversations in real time.
From avoiding common founder mistakes to turning a single Reddit comment into a paying customer, this episode is packed with practical tactics you can apply today.
25 Aug 2025
New! Channel Sales Demystified Featuring Ashika Narayanan: How SaaS Companies Can Unlock Growth with Partners
In this episode of SaaS Trailblazers, we sit down with Ashika Narayanan to unpack one of the most powerful – yet often misunderstood – growth engines in SaaS: channel sales.
Ashika shares her journey into the SaaS ecosystem and what drew her to the world of partnerships. Together, we explore why channel sales can be a game-changing strategy for SaaS companies, when it makes sense to launch a program, and the key ingredients for success.
Whether you’re a SaaS founder, revenue leader, or partnerships professional, this episode offers a practical roadmap to scaling through partnerships — with plenty of insights you can apply right away.
30 Jun 2025
New! 3 Must-Have Ingredients of a High-Converting SaaS Landing Page Featuring Toni Hopponen
Toni Hopponen shares three essential elements that drive conversions on SaaS landing pages, offering actionable strategies for optimizing online presence in this interview.
21 May 2025
New! Thriving Neurodivergent in SaaS Featuring Sara Storm
New! Thriving Neurodivergent in SaaS Featuring Sara Storm
13 Mar 2025
New! SaaS Sales with a Human Touch: Winning Deals Featuring Sara Storm
New! SaaS Sales with a Human Touch: Winning Deals Featuring Sara Storm
23 Feb 2025
New! Growing Pains: How to Overcome SaaS Scaling Challenges & Win Big Featuring Harshu Deshpande
In this episode of SaaS Trailblazers, I sit down with Harshu to explore the critical stages of scaling a SaaS company. We discuss the shortcuts startups often take when launching and how these impact long-term growth. Harshu shares insights on recognizing inflection points, balancing innovation with scalability, and managing technical debt effectively. We also dive into strategic decisions around adopting new technologies and navigating global expansion challenges, including regulatory and cultural considerations. Finally, Harshu offers valuable advice for SaaS leaders on fostering a growth-oriented culture and preparing for scaling success. Whether you're an early-stage startup or an established company looking to scale, this episode is packed with actionable insights to help you navigate your SaaS journey.
2 Dec 2024
EPS 6 New Episode Preview
SaaS Trailblazers hosts Michael Redbord and Chris Connolly discuss the latest trends and innovations in the SaaS industry, uncovering strategies for businesses to stay ahead of the curve.
3 Nov 2024
EPS 5 SaaS Human Centricity with Stewart Marshall
EPS 5 SaaS Human Centricity with Stewart Marshall
28 Sept 2024
EPS 4 SaaS Growth Marketing with Georgi Furnadzhiev
EPS 4 SaaS Growth Marketing with Georgi Furnadzhiev
25 Aug 2024
EPS 3 SaaS Metrics with Mohamed Othman
EPS 3 SaaS Metrics with Mohamed Othman
14 Aug 2024
EPS 2 RapidFire: Building SaaS Sales Pipeline that Converts with Phoebe Zhang
In this RapidFire episode, I explore essential strategies for building a winning SaaS sales pipeline. From effective prospecting techniques and identifying buying signals to creating urgency and mastering follow-ups, the speech provides actionable insights to turn leads into loyal customers, ultimately driving SaaS sales success.
30 Jul 2024
EPS 1 Product Market Fit, Go to Market and Sales Strategies with Mahesh Iyer
EPS 1 Product Market Fit, Go to Market and Sales Strategies with Mahesh Iyer
In the first episode of SaaS Trailblazers, Phoebe Zhang sits down with Mahesh, a seasoned expert in GTM strategies and marketing with nearly 30 years of experience, including 15 in the SaaS industry. Mahesh shares his insights on how early-stage SaaS businesses can craft effective Go to Market strategies, achieve product-market fit, and implement successful sales training programs. He discusses common challenges startups face and provides actionable advice and real-life examples to help businesses navigate these issues. Whether you're a startup founder or a seasoned professional, this episode offers valuable guidance to drive growth and success in the SaaS space.
27 Jul 2024
Welcome to SaaS Trailblazers!
Welcome to SaaS Trailblazers – your premier destination for uncovering the incredible stories of leaders and entrepreneurs who are revolutionizing the Software as a Service (SaaS) industry.
I’m Phoebe Zhang, and with over 7 years of experience in the SaaS sector, I am passionate about building successful SaaS businesses. Through this podcast, I aim to share my insightful conversations with the trailblazers of the SaaS world and the valuable lessons I’ve learned along the way. Each episode of ’SaaS Trailblazers’ delves into the unique journeys of visionary leaders, exploring the challenges they’ve faced, the innovative solutions they’ve developed, and the impact they’re making in the industry. Whether you’re an aspiring entrepreneur, a tech enthusiast, or simply someone who loves a great success story, our podcast offers inspiration and insight to fuel your own journey.
Join us as we navigate the ever-evolving landscape of SaaS, highlighting the innovations and ideas that are shaping the future. Subscribe now and become part of our community, where we celebrate the stories behind the software that powers our world.
Inside a recent episode
New! How to Growth Hack Reddit: Jonathan Rintala’s Playbook for Explosive SaaS Growth
Published 10 Dec 2025 · Transcript excerpt
[…] And I would say like, just like not jumping the gun too early and just like focusing a lot on what your ideal customer or like who they actually are is really important from the start. So you don't like look in the wrong places for the wrong people. So yeah. basically like knowing your ideal customer and who that is and then essentially finding communities where they hang out and and also be both like look there first and start to feel the like vibe of the community and like see if um these are active there and then also like starting to engage in those communities um so yeah identifying them is depends a bit you can like use just like search for your type of software in the reddit search bar or for example like google your type of software and reddit at the end and you'll find like the top top threads that are mentioned and you could go from there and like discover new subreddits or use an alert tool essentially so Amazing. […]
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