Welcome to Nobel Podcast a podcast by Nobel Recruitment.
In this podcast we interview exceptional GTM talent to uncover what makes them successful in their day-to-day work. Indulge in our stories, tips and insights which you might be able to apply to your own career or go-to market strategy.
The Content Strategy that made Penny stand out in SaaS Marketing
In this episode, we talk with Penny Warnock, Content Lead at Contentoo, about what really drives successful B2B marketing.
She shares how focusing on high-quality content, storytelling and real customer insights led to strong inbound growth without relying heavily on strict KPIs or dashboards.
Highlights:Why great marketing is more important than chasing inbound leadsThe power of qualitative feedback over metricsBuilding a content strategy around storytelling and valueWhy creativity thrives without KPI pressureHow to use AI as support, not replacementCareer advice: visibility inside your company is key
Key takeaway: Strong messaging and authentic content are the foundation of every successful marketing strategy.
Enjoy this brand new episode!
21 Aug 2026
From SDR to CRO in 10 Years: How Maaike Built a €5M ARR Market from Scratch
From SDR to CRO, scaling a new market to €5M ARR, and building a high-performance revenue engine; in this episode of The Nobel Podcast, we sit down with Maaike, Chief Revenue Officer at Leadinfo.
Maaike shares her journey from starting as an SDR to becoming CRO in just 10 years including how she launched and scaled Leadinfo’s German market from scratch with minimal budget, built a partner-driven growth engine, and later transformed the company’s RevOps and go-to-market strategy.What you’ll learn in this episode:
How Maaike built a €5M ARR market in Germany within 2 years
The exact outbound and partner strategies used to generate pipeline without inbound
Key lessons from expanding into Germany (culture, legal, and sales differences)
Why partner ecosystems became the backbone of growth
How to build and scale a RevOps function from zero
The importance of ICP clarity for improving NRR and reducing churn
How AI, automation, and data (HubSpot & Gong) drive better revenue decisions
Practical strategies to increase NRR above 100%
What it takes to step into a CRO role and lead international growth
Don’t forget to subscribe and follow The Nobel Podcast for more conversations with top sales leaders.
7 Aug 2026
From Kitchen Table to Enterprise Deals: Lotte's Startup Journey at Selection Lab
In this episode, we talk to Lotte Welten, CEO & Founder of Selection Lab, about her journey from early startup struggles to building a fast-growing SaaS company.
Lotte shares practical lessons on scaling sales, hiring the right people, moving into enterprise deals and creating real momentum. We also discuss the realities of balancing leadership with family life and how AI is shaping the future of recruitment.
Enjoy this brand new episode and stay tuned for more special guests to come!
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